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The Trailblazers
Alumni Symposia
Case Study Competition
Presented by :
Sudeep Mishra
Ishant Prasad
Kriti Aggarwal
28.6%
14.3%
Samsung
11.4%
Micromax Lenovo
9.6%
Intex
29.3%
6.8%
Lava
Others
2007
2008
2011
Microsoft Nokias
marketing messaging
is random which
doesnt create a
compelling message
2013
Bran
d
Propo
sition
Key Areas to
Focus upon for
Microsoft Nokia
Focus
on
Key
sales
chann
els
Bran
d
Posit
ionin
g
Enga
ging
Cam
paig
ns to
creat
e
TOM
recal
l
Key
Mark
eting
Strat
egie
s
Market Segmentation
Innov
ative
produ
cts/
Ideas
to
streng
then
marke
t
share
Business users
Mobile
Professionals
Brand Proposition
Continuum
Sales Channels
Omni Channel Retail
Priority1
E-commerce
Concept stores
Priority stores
Ecommerce
Priority2
Selling through
various ECommerce
platforms
Selling through
traditional brick
and mortar
stores
Omni Channel Retail will allow users to view the product from one
platform
Share the product through social media and ask for feedback
from friends and connections
OmniChannel
Retail
That will
flawlessly
integrate multiple
channels to
provide a
complete user
experience
Tie-up with a Ecommerce to
provide separate
section for users
Opening Concept
Stores,
Engagement
stores and Priority
stores
Empowering
people and
Organizations
over years
through its
windows OS of
personal
computers
Network
marketing can be
done perfectly by
using their large
customer base in
personal
computers
segment.
UWP will be a
great advantage
in this regard
Marketing Strategies
#FunAtW
ork
campaign
Online
event/quiz
Exciting offers :
Couple movie
tickets
Passes for
business and
tech expos
Accessories for
mobile and
laptop
Connect with
the customers
Customize
apps and
product at
festive time
Customize for Indian
festivals
User Engagement
Utilize large PC
Base
Study behavior
of PC users
Recommend
them
applications
which will be
used to provide
them application
experience
Create a
content
platform post
on rising
technologies,
emerging
trends and
new bestpractices
Profile
improvement
tips for the
best 4-5
opinions
Frequent
professional
and
presentation
tips on the
linkedIn page
of
MicrosoftNoki
a
Wireless
Power
Harvesting
56% android,
49% iOS, 53%
of windows
buyer prefer
larger battery
life*
UltraCapacitors
Engineering
Holographic data storage
Marketing
Source IDC survay*
Holographic
Projections