A SURVEY TO MEASURE

BRAND AWARENESS AND

OPINION TOWARDS HORLICKS

Primary data

According to (businessdictionary, 2016), primary data is the data

observed or collected directly from first-hand experience

Questionnaire

Questionnaire is the technique of data collection is done by providing a

set of questions or statements to others as respondents to answer

Observation

Observation is one of the techniques of data collection that not only

measures the attitudes of respondents (interviews and questionnaires),
but also can be used to record various phenomena that occur (situation,
condition

Interview

Interviewing is a technique of data collection conducted through face to

face and question and answer directly between the data collector and
researcher of the resource or data source

Secondary Data

Secondary data is a source of research data obtained by researchers

indirectly through an intermediary medium (obtained and recorded by
the other party). Secondary data is generally in the form of evidence,
records or historical reports that have been compiled in an archive
(documentary data), published and unpublished.

SURVEY METHODOLOGY AND FRAME

USED

POPULATION

Population is the entire pool from which a statistical sample is drawn.

The information obtained from the sample allows statisticians to develop
hypotheses about the larger population. Researchers gather information
from a sample because of the difficulty of studying the entire population

Sample frame is a set of information that been used to identify sample

population for statistical treatment and it includes numerical identifier
for each individual. Population consists of all elements of the target
group whose the characteristics are being studied

Probability sampling is a sampling technique that provides equal

opportunity for each element (member) of the population to be selected
into the sample, or taking a random sample of randomly

While non-Probability Sampling is a sampling technique that gives an

opportunity or chance is not the same for each element or member of
the population to be selected into the sample

CLUSTER SAMPLING

Clusters sampling is a survey method in which groups (clusters) of

sampling units (and not individual units) are selected from a population
for analysis. (businessdictionary, 2016)

PILOT TEST

A pilot program, also called a feasibility study or experimental trial, is a

small-scale, short-term experiment that helps an organization learn how
a large-scale project might work in practice. (techtarget, 2016)

QUESTION 1
Gender of Respondant

42%
58%

Male
Female

QUESTION 2
Age of Respondant

2; 4%
5; 10%
6; 12%
20 and below
21-30

10; 20%

31-40

27; 54%

41-50
50 and above

QUESTION 3
PROFESSION

self-employed; 14%
public sector; 42%

student; 18%

private sector; 26%

public sector

private sector

student

self-employed

QUESTION 4
MOTHLY INCOME

QUESTION 5
HOW FAMILIAR WITH THE PRODUCTS

QUESTION 6
RECOGNIZE BRAND

QUESTION 7
CURRENTLY CONSUME

QUESTION 8
PREFERENCE BASED ON TASTE

13

25

QUESTION 9
PREFERENCE BASED ON NUTRITIONAL VALUE

17

18

QUESTION 10
VALUE FOR MONEY

QUESTION 11
PREFERENCE BASED ON AVAILABILITY

QUESTION 12
PREFERENCE BRANDS

7; 14%
MILO
OVALTINE

26; 52%

15; 30%

HORLICKS
CADBURY CHOCOLATE

2; 4%

QUESTION 13
ADVERTISEMENTS

QUESTION 14

26%

YES
NO

74%