Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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Presented
by:
VINEET SANSARE - 05
ANCHAL BHAGLAL 03
SAJID GADANE - 74
JOFY BABY - 55
NITIN S. - 06
IMRAN KHAN - 45
NILAY PANCHAL - 81
SONIA SHARMA - 76
GURPREET SINGH - 53
SHASHIKANT BOMMA 33
O
R
T
IN
These options vary with cost, risk & the degree of control which
can be exercised over them.
N
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F
DE
N
O
I
AT
C
I
S
BA ES
U
S
IS
MARKET ENTRY
STRATAGIES
EXPORTING
LICENSING
FRANCHISING
JOINT VENTURING
CONTRACT MANUFACTURING
MERGERS & ACQUASITIONS
FULLY OWNED MANUFACTURING FACILITIES
COUNTER TRADE
TURNKEY CONTRACTS
THIRD COUNTRY LOCATION
O
P
EX
G
N
I
RT
Those firms who are aggressive have clearly defined plans and
strategy, including product, price, promotion, distribution and
research elements.
f
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Ex
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s p
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of
The disadvantage is
C
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A
R
F
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S
I
H
Exam
p le s
ADV
AN T
AGE
S
Freedom of
Employment
Proven products &
Services
Proven Trade Mark
Reduced Risk of
Failure
E
C
I
L
I
S
N
G
N
Licensing is defined as
its implementation.
It is quite similar to the "franchise" operation.
Coca Cola is an excellent example of licensing.
In Zimbabwe, United Bottlers have the license to
make Coke.
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N
I
JO ES
R
U
T
N
E
V
Sharing of RISK.
s
Joint financial strength.
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g
a
May be only means of entry in
t
n
some
countries.
a
v
d
A
v
d
a
s
i
t
n
a
ag
es
of management.
May be impossible to recover
capital if need be.
Partners may have different
views on expected benefits.
Exam
p le s
R
E
T
E
N
D
U
A
O
C TR Largest indirect method of exporting
is countertrade.
ADVANTAGES:
Its main attraction is that it can give a firm a way to finance
export when other means are not available.
DISADVANTAGES:
Y S
E
K CT
N
R RA
U
T NT
CO
G
N
T
I
C
R
A TU A company doing international
R
T
C
N
marketing contracts with firms in foreign
A
F
O
C NU
countries to manufacture or assemble
A
the products while retaining the
M
responsibility of marketing the product.
s
e
investing in foreign countries.
g
a
t
n
It does not have to commit
a
v
Ad
d
a
s
i
D
s
manufacturing.
e
g
a
Less control over manufacturing
t
n
a
process.
v
Y
R
T
N
U I ON
O
C
T
A
D
C
This is sometimes used as an entry
R
I
O
L
TH
strategy.
& S
S N
R
O
E
I
This strategy is also known as an
G
T
I
R IS
E
expansion strategy.
M QU
M&As have been imp & powerful
C
A
driver of globalization.
Between 1980 2000 the value of
a
v
Ad
a
t
n
s
e
g
power.
Acquisition of
Technology.
Optimum utilization of
Resources.
Minimization of Risks.
Tax Benefits
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