Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
(ENT600)
UNIT 5 :
TECHNOLOGY-BASED
BUSINESS IDEA BLUEPRINT (TBIB)
What is a Technology-Based
Business Idea Blueprint?
A technology-based business idea blueprint is a
detailed written document that describes what a
new product want to accomplish.
It is a detailed road map for converting ideas
and vision into real, functioning, profitable and
viable product.
ENT600/UNIT 5 : Technology
Blueprint
Outline of Blueprint
Most blueprint DO NOT include ALL the
elements shown in the sample blueprint
format; we include them here for the
purpose of completeness.
Each TECHNOPRENEUR MUST DECIDE
which elements to include in his blueprint.
OUTLINE OF
TECHNOLOGY-BASED BUSINESS IDEA BLUEPRINT
COVER PAGE
TABLE OF CONTENTS
THE BODY OF BUSINESS BLUEPRINT
1. EXECUTIVE SUMMARY
2. PRODUCT OR SERVICE DESCRIPTION
3. TECHNOLOGY DESCRIPTION
4. MARKET ANALYSIS AND STRATEGIES
5. MANAGEMENT TEAM
6. FINANCIAL ESTIMATES
7. PROJECT MILESTONES
8. CONCLUSIONS
9. APPENDICES
Entrepreneurship Dept, FBM
(2009)
Introduction Sections
COVER PAGE
The cover page should include the name of the
company, its address, its phone number, the data,
and contact information for the technopreneur.
TABLE OF CONTENTS
Included in the table of contents is a list of the
sections, sub- sections, and any appendices, and
the page numbers they can be found (for easy
reference).
Entrepreneurship Dept, FBM
(2009)
1. EXECUTIVE SUMMARY
ENT600/UNIT 5 : Technology
Blueprint
3. TECHNOLOGY DESCRIPTION
Areas to be covered are:
the key components related to the product/service or
technology
research & development and the intellectual property
involved
specialized knowledge, experience and skills involved
regulations that may govern the use of the technology to
deliver the product/service
future technology and market trends foreseen
Entrepreneurship Dept,
FBM (2009)
Customers
Market Size and Trends
Competition
Market Share and Sales
Market Strategy
Very IMPORTANT!!!
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i. Customers
a. Discuss WHO the customers for the product or service
are or will be. Potential customers need to be classified
by relatively homogeneous groups having common,
identifiable characteristics (e.g. by major market
segment).
b. Show WHO and WHERE the Major Purchasers for the
product or service are in the market segment. Include
national regions and foreign countries, as appropriate.
c. Indicate
whether
CUSTOMERS ARE
EASILY
REACHED and receptive, how customers buy
(wholesale, through manufacturers representative,
etc.).
Entrepreneurship Dept,
FBM (2009)
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ii.
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v. Marketing Strategy
In the Marketing Strategy section, show how the product
are going to fit into marketplace.
There are four important components of marketing
strategy. They are called the 4Ps (also known as
marketing mix)
Product, Price, Place (distribution)
and Promotion.
Poor strategies regarding even one of the 4Ps can lead
to business failure.
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5. Management Team
This section includes:
a description of the function that will need to be filled
a description of the key management personnel and their
primary duties,
an outline of the organizational structure for the venture,
a description of the board of directors,
a description of the ownership position of any other
investors, and so forth.
You need to present indications of commitment, such as
the willingness of team members to initially accept modest
salaries, and of the existence of the proper balance of
technical, managerial, and business skills and experience
in doing what is proposed.
Entrepreneurship Dept, FBM
(2009)
ENT600/UNIT 5 : Technology
Blueprint
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Management Team:
i. Organization
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Blueprint
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Management Team:
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Blueprint
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Management Team:
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Blueprint
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6. FINANCIAL ESTIMATES
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Blueprint
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Financial Estimates:
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Blueprint
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Financial Estimates:
Entrepreneurship Dept,
FBM (2009)
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Blueprint
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Financial Estimates:
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Blueprint
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7. PROJECT MILESTONES
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Blueprint
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Entrepreneurship Dept,
FBM (2009)
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Blueprint
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Blueprint
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References
Baringer, Bruce R., & Ireland, R.Duane (2008).
Entrepreneurship:
Successfully
Launching
New
Ventures. New Jersey,USA: Prentice Hall
Ismail Ab. Wahab , et al (2007).
Opportunity Analysis & Project Blueprint Workbook.
Shah Alam: MEDEC
MSC-IHL Business Idea and
Competition (2006)
Business Idea Blueprint Template.
Entrepreneurship Dept, FBM
(2009)
Business
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Plan