MARKET SURVEY

OF WATER TANK
STORAGE
Submitted to:
DAYAKARAN SINGH

Submitted by:
Jatinder singh
1336659
BBA 5TH SEM.

MARKET SURVEY DEFINED

The systematic and

objective process of
generating information
for aid in making
marketing decisions

IMPORTANCE OF MARKET SURVEY

Businesses need valid and reliable

data to make good decisions.
Marketing researchers need to know
how to construct survey instruments
that provide the necessary
information to assist in the decisionmaking process.

DATA COLLECTION TECHNOQUE

There are two types of market research that can
be performed:
1. Primary research - involves collecting
information from sources directly by
conducting interviews and surveys, and by
talking to customers and established
businesses.
Direct talk with plastics water storage tanks
manufacturers in Amritsar,
Gurdaspur,Ludhiana and Jalandhar.
Filing questionnaire

2. Secondary research - involves

collecting information from sources
where the primary research has
already been conducted. Such
information includes industry statistics,
market research reports, news paper
articles, etc.
Company website
Company magazine

MARKET ANALYSIS
ANALYSIS HAD BE DONE BETWEEN
THE MAJOR CITIES OF PUNJAB i.e.

LUDHIANA
AMRITSAR
GURDASPUR
JALANDHAR

FLOW OF REPORT

Research Objective
Research Methodology
Market analysis of Amritsar, Ludhiana,
Jalandhar and Gurdaspur
Findings and Suggestion
Conclusion

RESEARCH OBJECTIVES OF WATER

TANK MANUFACTURERS

This research helps the organization to

know where it stands in the
competition and its also helps to know
the market of the water tank industry.
To find water tank manufacturers
inAmritsar, Ludhiana, Jalandhar and
Gurdaspur.

Overview of project research

Survey type : Manufacturer survey

Survey place:
Ludhiana, Amritsar,
Jalandhar and Gurdaspur
No. of days: 7
No of cities visited: 4
No of manufacturers found:4
No of brand name: 4

Steps for research work

Product knowledge
Market knowledge
Research Design
Questionnaire Development
Survey Period
Analysis
Findings and Recommendation
Conclusion

Table showing market research in

punjabs few cities
Sr. No.

cITY

Company
name

Ludhiana

P K INDUSTRIES

2.

Amritsar

HERO PLAST

3.

Jalandhar

AMANPOLYMER

4.

Gurdaspur

SHANKAR PLASTIC

1.

YEAR OF ESTABLISHMENT OF
MANUFACTURERS
SR.
NO.

COMPANY

YEAR

1.

P K INDUSTRIES

1990

2.

HERO PLAST

1970

3.

AMANPOLYMER

2005

4.

SHANKAR PLASTIC

2000

MOST SELLING TANK ACCORDING TO

COLOR AFTER 2011
AFTER 2011
70
60
50

AFTER 2011

40
30
20
10
0

65%
WHITE

30%

BLACK

5%

BLUE

MOST SELLING TANK ACCORDING TO

COLOR BEFORE 2011
BEFORE 2011
50
45
40
35
30
25
20
15
10
5
0

BEFORE 2011

30%

WHITE

50%

BLACK

20%

BLUE

Average selling price of different

water tank in punjab

Selling price of loft tank/ltr cost-Rs 6/ltr

Average price of 2 layer tank/ltr cost-Rs
3/ltr
Average price of 3 layers tank/ltr costRs 4.10/ltr
Average price of 4 layer tank/ltr cost-Rs
5.5/ltr
Average price of 5 layer tank/ltr costRs 7/ltr

AVERAGE WEIGHT OF WATER TANKS

WEIGHT(KG)
25
20
15

WEIGHT(KG)

10
5
0

1000 LTRS

750 LTRS

500 LTRS

METHOD OF SELLING TO CUSTOMER

MOST SELLING TANKS ACCORDING

TO CAPACITY

Sales
45%
30%

25%

1000 Lt
750 Lt
500 Lt

ADVERTISEMENT MEDIA USED BY

MANUFACTURERS

COMPARISION TABLE BETWEEN

DIFFERENT INDUSTRIES
SR.
NO.

COMPANY
NAME

BRAND

FEATURE

REPLACEMENT

WARRANTY

1.

PK
INDUSTRIE
S

HINDUSTA
N

QUALITY,
RANGE,
FAST
SERVICE

MFG.
DEFECT

10 YRS

2.

HERO
PLAST

STAR

100%
VIRGIN,
RANGE

MFG.
DEFECT

10 YRS

3.

AMANPOLY
MER

FRONTLINE

PRICE,
QUALITY

MFG.
DEFECT

10 YRS

4.

SHANKAR
PLASTIC

JUMBO

100%
VIRGIN,
PRICE

MFG.
DEFECT

10 YRS

MANUFACTURERS USE DISPATCH

SYSTEM

COMPARISION TABLE OF STRENGTH

AND WEAKNESSES
SR. NO.

COMPANY NAME

BRAND

STRENGTH

1.

PK
HINDUSTA QUALITY,
NIL
INDUSTRIES N
DURABILIT
Y

NIL

2.

HERO
PLAST

STAR

NIL

NIL

3.

AMANPOLY
MER

FRONTLIN PRICE
E
CHEAP

NIL

SOMETIM
ES
SERVICE

4.

SHANKAR
PLASTIC

JUMBO

NIL

NIL

HYGIENE,
QUALITY,
SERVICE

QUALITY

WEAKNESS

COMPLAINT
S

SWOT ANALYSIS
Strength:
Market leader .
World largest producer of plastic water tanks.
New technology and manufacturing process used.
Superior quality and beautifully designed product.
Strong distribution network
10 manufacturing plants across the country.
Complete clients satisfaction
Industry leading prices
Prompt and quick delivery.
Customized solution
Strong logistics support.

Weakness:
Less market presence in rural area
Weak distribution network in rural area.
Opportunity:
Industries may benefit when focus in rural areas.
Company may be able to offer a product at a much lower
price.
Company may benefit by investigating their duplicity of their
brand.
Threats
Competitors develops fourth,fifth,sixth and seven layers of
water tanks.
Economic depression.
Higher costs.
Threat from the manufacturers those who made duplicate
water tanks.

SUGGESTIONS

The following conclusions have been derived on the

basis of the objectives and analysis of the study.
Analyses have revealed that if company has to
increase its market share in rural area it has to
concentrate on small size of the capacity like
500Ltrs,1000Ltrs. So that it can easily increase its
market share in rural area.
Company have to do water tank awareness in rural
area .So that people can aware the benefit of the
water tanks .
Company has to build strong distributor network in
certain rural area .
Influencers are the key factor so that company has
to communicate about its strength with distributors
and retailers

QUESTIONAIRE
1. Which is the most selling water tank ?
Ans: Star brand
2. What is daily sale of the tanks ?
Ans: Rs 28000
3. Which company provides cheapest
tank ?
Ans: P. K. Industries

4. Which one is most preferable tank by

customer ?
Ans: Star water tank
5. Which colour is now a days mostly
bought by the customer ?
Ans: White
6. Which company has best quality water
tank ?
Ans: Hero plast, Amritsar

7. What is the capacity of tank mostly to

be sold ?
Ans: 1000 ltrs
8. Which is the common brand sold in
Ludhiana ?
Ans: Hindustan
9. Which is the common brand sold in
Amritsar ?
Ans: Star

THANK YOU

JATINDER SINGH