Radico

Khaitan
limited Presented by:
Shobita Sethi
Gaurav Juneja
Vinamra saxena
Amit Rana
Gunjan Dhingra
Overview Of Radico

 Chairman Lalit Khaitan & MD Abhishek khaitan

 Radico khaitan limited was established in 1943 in Rampur,
distillery
 Over 50 years it mastered in art of blending and production
 One of the leading manufacturer of rectified spirits ENA
 One of the largest distillery in India
 Production close to 45 Million liters per annum
 Its uses state of art technology and equipment
 In 1992 rampur distillery was nominated “Distillery of the year”
 It pioneered in conversation of fuel
 The company has coveted collaboration with
ERNEST AND JULIO
 Major brands of radico khaitan are “Carlo Rossi,
wine cellars, André sparkling wine”
 Radico khaitan flagship brand “Contessa Rum”
 It command the 25% share of the defense market
 It has tied up with 13 bottling units
 The company has been awarded the status of
export house by govt of India
 The company is involved in social and Educational
activities
Products

 Whisky
 Rum
 Brandy
 Vodka
 Gin
Whisky
 8 PM

 Whytehall Whisky

 Contessa Deluxe whisky

 Rampur No1 whisky

 Old admiral Whisky

Rum

 8 pm Bermuda brown Rum

 Contessa Rum

 Old admiral Rum

Brandy

 Old admiral Brandy

 8 Pm Excellence Brandy

 Morpheus Brandy
Vodka

•Contessa Vodka
Gin
• Contessa extra dry Gin
Employees of Radico:
Employees are the Biggest Assets
They are the Pillar of the Organization
Source of their Strength and Leadership.

The Company’s constant effort is to build a

warm and friendly atmosphere where every
individual is given equal opportunity to grow
and contribute to their fullest to the
organization.
Categories of Employees:

 Permanent Employees
 Probationers : on a probation period of 6 months
 Retainers : employees are on a particular project,
the eligibility was as per terms
mentioned
in the letter of contract.
 Trainees : appointed for short duration 2 months to
1 year
Hierarchy of Designations
President/ MD
Vice President
Assistant Vice President
General Manager
Deputy General Manager
Zonal Manager Regional Sales Manager Area
Manager
Assistant Manager executive
Supervisors
Subordinates
 Organization Behavior with
Employees
Employee Records
 Employees records are maintained and kept
confidential by the company.
 Records such as Name, Telephone No., home
address, marital status details of immediate
family, etc are updated in every 2 to 3 months.

Confidentiality of Information

All information of the Company is to be kept

Confidential by the employees.
Employees are responsible for internal security of
such information
Working Guidelines
Employees are required to :
 Keep their environment clean
 Lock all files and cabinets , switch off all computers,
clear all work materials from desk surface, esp.:
materials of sensitive or confidential nature.

Office Hour
From 10:00 a.m. to 6 p.m.
Second and Fourths Saturdays are off
Lunch break is from 1:30 to 2:00 p.m.
Employee Appearance

 Should be dressed smartly

 All Executives/ Officers and above are expected to be in
ties.

Attendance Policy

 Marking Attendance is statutory requirement

 Company have computerized attendance system.
 If any employee is on OD or on Tour, then must inform HR
department.
 Late Coming
 Expected to be on job by 10:00 a.m.
 Late reporting of 10 minutes is allowed
 Only 3 days in a month.
 Office Feels like a lounge
 Radico khaitan, located on Mathura road in Delhi.
 Radico khaitan office speard across four floors,
25000 sq ft
 The interiors of Radico Khaitan’s office mirror its
brand profile.
 It’s Modern,Trendy,chic & very soothing.
 This lounge-like ambience greets one at the
corporate office of liquor major.
 Nicely landscape water body on the top floor
 Lounge style sitting area
 State of art gym
 Café for the employees
 Trendy personalized dinning area served by
dedicated hospitality staff
 There are dummy bottles rotating in steel
caskets behind the counter
 Adding a touch of glamour to the area are
photographs of brand ambassador
THE OFFICE

 It was only natural that their 25,000

sq.feet office will also mirror that the
office of Lalit Khaitan is feast for the
eyes.
 It overlooks fountains through glass
doors & has a modern working area
with a purple chair, a seating area in
brown & green walls are offset by an
M.F. Husain painting.
THE RECEPTION

 The reception area on the top floor

has been designed like a lounge that
it straight out of a trendy coffee
table book, with a chic wood & steel
counter, a uniquely designed glass
table.
External

 Spread across four floors, the

building itself looks like an
outsized villa with a glass
façade.
 Parking area space consist of
around then 100 - 150 cars
Conclusion

 In next 5 years the chair man wants to see his

portfolio of 35 brands growing significantly
 The chairman also wants to maintain 15%
growth rate
 In exports they are going to double sales from
2.5 lac cases to 5 lac cases
 2 years back Radico Khaitan had entered in to
a 50:50 joint venture DIAGEO, the worlds
largest brewer by sales .
 Mr. khaitan said Radico would hit the UK
market with its rum and vodka brands
 American express corporate award 2006
 Posts a net profit after tax of Rs 9.71 crore for
the second quarter of 2009.
 Growth rate in 2006-07 is 12.5%.
 In 2007-08 is 12.8%
 Radico Khaitan Ltd. Is currently the second
largest liquor manufacturer in India
 Focus on customer : They give importance to
deliver both value and quality to customer.
 They will take the right path to do
whatever they do and excel in the
same.
 Innovation :
They will constantly innovate in strive
to better their processes, products,
services and management practices.
THANK YOU
“BRANDING OSN’T ABOUT REENERGINSING A
COMPANY WITH A NEW LOGO AND SLOGAN; IT
MEANS COMMUNICATING A CORPORATE
CULTURE FROM INSIDE OUT” – LALIT KHAITAN