Presented by:

Shoaib shabhaz 16529

M. Saad Naseem 15936

Syed Saad Ayaz

15401
Arqam 16925
Waqas shareef 16394

Mission Statement
Our Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we
weigh our actions and decisions.
To refresh the world inbody,mindandspirit.
To inspire moments of optimism and happiness through the brands
and actions.
Vision
Statement
To create
value and make a difference.
Our vision serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish in
order to continue achieving sustainable, quality growth.
People:Be a great place to work where people are inspired to be the
best they can be.
Portfolio:Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
Partners:Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
Planet:Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
Profit:Maximize long-term return to shareowners while being mindful
of our overall responsibilities.
Productivity:Be a highly effective, lean and fast-moving organization.

Mission Statement Analysis

Essential
Components

Yes/No

Customers
Products & Services
Markets
Technology
Concern for survival
Philosophy
Self Concept
Concern for Public
1.Image
To refresh the world... (Market, customer,
Philosophy)
Concern
for
2. To inspire
moments of optimism and
Employees
happiness. (Products)
3. To create value and make a difference. (Self

Revised Mission Statement

Mission Statement
Our Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we
weigh our actions and decisions.
To refresh the world inbody,mindandspirit. (Market, customer,
Philosophy)
To inspire moments of optimism and happiness through the brands
and actions. (Products)
To create value and make a difference. (Self Concept)
To serve the worldwide need for thirst at a fair profit by using latest
technology which will have minimum affects to the environment
where we operate. (Profit , Technology , Concern for public image)
To contribute to the economic & environmental improvement of the
countries where we do business. (Concern for public image)
To recruit , develop and compensate our employees with
competitive remuneration and other benefits. (Concern for
employees).

CPM

IE MATRIX

Hold and maintain:

Market penetration
Product development

Space Matrix
Internal Strategic Position

Financial Position
Return on Assets (ROA)
Leverage

7
6

Net Income
Income/Employee

6
5

Inventory Turnover

5.4

-1
-1
-1
-2

-2

Financial Position Average

Competitive Position
Market Share
Product Quality
Customer Loyalty
Technological Know how
Control over suppliers and
distributors

External Strategic
Position

Stability Position

Rate Of Inflation
-3
Technological Changes
-3
Price Elasticity of
Demand
-1
Competitive Pressure
-5
Barriers to entry in
market
-4
Stability Position
Average
-3.2

Industry Position

Growth Potential
5
Financial Stability
6
Ease of entry in market
4
Resource Utilization
5
Profit Potential
Industry Position

Porters Generic Strategies:

Porters Five Forces

Model: Sample Analysis of Coca-Cola

The following is a Five Forces analysis of The Coca-Cola Company

in relationshipto its Coca-Cola brand.

Threat of new Entrant/ new competitor ( Medium pressure):

Entry barriers are relatively low for beverage industry: there is
almost 0 consumer switching cost and very low capital
requirement. Thereare more and more newbrands appearing in
the market with usually lower price thanCoke products
However Coca-Cola is seen not only as a beverage but also as a
brand. It has a very significant market share for a long time and
loyal customers are not very likely to try anew brand beverage.

Threat of substitute product (median to high

pressure)
There are many kinds of energy drink and soda products in the
market. Coca-cola doesnt really have a special flavor. In a
blindtaste test, people couldnt tell the difference between
Coca-Cola coke and Pepsi coke

The bargaining power of buyers (low pressure)

The individual buyer has little to nopressure on Coca-Cola.
The main competitor, Pepsi is priced almost the same
asCoca-Cola.
Consumer could buy those new andless popular
beverages with lower price but the flavor is different and
the quality is not guaranteed.
Large retailers, like Wal-Mart, have bargaining power
because ofthe large order quantity, but the bargaining
power is lessened because of the end consumer brand
loyalty.

Bargaining power of suppliers (Low pressure) :

The main ingredients for soft drink include
carbonatedwater, phosphoric acid, sweetener, and caffeine.
The suppliers are not concentrated or differentiated.
Any supplier would not want to lose ahuge customer like
Coca-Cola.

Rivalry amongst exist Firms (high pressure):

Currently, the main competitor is Pepsi which also has
awide range of beverageproducts under its brand. Both
Coca-Cola and Pepsi are the predominant carbonated
beverages and commit heavily to sponsoring outdoor
festivals and activities. As Coca-Cola has a longer history, it
is advertised in a more classical approachwhile Pepsi tried
to attract younger generation by using pop stars as
brandambassadors. Currently Coca-Cola slightly topped
Pepsi as the possessor of the most U.S market share.
There are other soda brands in the market that become
popular, like Dr. Pepper, because of their unique flavors

BCG matrix