Exploring Entrepreneurship

Introduction to the course

Definitions
Enterprise Agenda
Enterprise Culture

Enterprise
1. a project undertaken or to be undertaken, esp. one that is
important or difficult or that requires boldness or energy: To keep
the peace is a difficult enterprise.
2. a plan for such a project.
3. boldness or readiness in undertaking; adventurous spirit;
ingenuity.
4. a Business Organisation
5. willingness to undertake new ventures; initiative: Through want of
enterprise and faith men are where they are, buying and selling,
and spending their lives like serfs (Henry David Thoreau).

Enterprise is..
making things happen
doing things differently
having ideas
and doing something about them
taking advantage of
opportunities
to bring about change

4/9/16

PRESENTATION TITLE AND AUTHOR

Enterprise
Narrow Meaning

Starting a business
Being in business
Growing a business
Developing a business
The business itself

BUSINESS

Broad
Meaning

Attitudes & Skills which

when possessed by
individuals, lead them to
exhibit innovative
behaviour, including
entrepreneurship

BEHAVIOUR

Adapted from Understanding Enterprise, Entrepreneurship & Small Business - Bridge, ONeil & Cromie

An Enterprising Person..
.is one who comes across a pile
of scrap metal and sees the making
of a wonderful sculpture. An
enterprising person is one who drives
through an old decrepit part of town
and sees a new housing
development. An enterprising
person is one who sees opportunity
in all areas of life.
Jim Rohn Business Philosopher

An Enterprising Person..
.is one who comes across a pile
of scrap metal and sees the making
of a wonderful sculpture. An
enterprising person is one who drives
through an old decrepit part of town
and sees a new housing
development. An enterprising
person is one who sees opportunity
in all areas of life.
Jim Rohn Business Philosopher
6

4/9/16

PRESENTATION TITLE AND AUTHOR

Enterprise in Context
Econom
y

Enterprise
&
Innovation
Societ
y

Wealth creation, one of

the core competencies of the
private sector, is a vital part of the
poverty alleviation process.
World Business Council for
Sustainable Development (WBCSD)

Environmen
t

Grameen Bank
1976 Lent 42 women, US$27 of own money
1982 28,000 members
1983 Independent Grameen Bank formed
2003 The Struggling Beggars Programme
2006 Nobel Peace Prize to Grameen
2007 Issued US$6.38 to 7.4m to borrowers 2%
default rate (70% Agricultural, 90%
Industrial)

Enterprise in a Business Context

Business
Enterprise
Private Sector

Social, Economic,
Environment,
Ethics

Social
Enterpris
e
Not for profit
sector

Corporat
e
Enterpris
e
Private &
Public Sector

Enterprise in Context
Enterprise
Entrepreneurshi
p
N
Intrapreneurship
IO

IN

AT
V
NO

Small
Business

Adapted fromUnderstanding Enterprise, Entrepreneurship & Small Business - Bridge, ONeil & Cromie

Developing Enterprise
Skills
Personal Enterprise - the

mindset and ability to be

confident, creative and selfmotivated in addressing challenges
and opportunities, in the face of
change, ambiguity, uncertainty &
complexity.

Innovation - skills & strategies for

applying creativity by recognising,
evaluating and pursuing
opportunities.

Venture Creation

(Entrepreneurship) planning,
creating & growing ventures
(business, community or social).

Enterprise in Context
People

Process

Purpose

Business
Science

Enterprising
People

Enterprise
Creation
[Entrepreneurs]

Community

Personal Enterprise

Education

Entrepreneurship
[Innovation & Marketing]

Social & Civic

Theatre & Arts

Corporate
Entrepreneurship

Sport
Military

Social & Economic

Wealth Creation

Principles

Exploration

Course Format
Lectures
Tutorials
Case Studies, Activities, Guest Speakers
Consultation regarding coursework
Presentations

Personal study and reading

Working in TEAMS
Researching & collecting information

Assessed Coursework
INDIVIDUAL CASE STUDY & REPORT
(70%)
1,500 Words

GROUP REPORT & PRESENTATIONS

(30%)
Written report
2,500 Words