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Case Presentation
Team: Horizons
Saras Agarwal, Kevin Love, Jennifer Mason, Benedetta Piva, Janani Prithviraj
Recommendations Internal
Staff
Barilla needs to restart the JITD program
beginning with internal staff
WIIFM
Program will assist them in meeting their
sales targets.
How
Everyday low pricing strategy
New Promotion Policies
New sales incentive program
Recommendations Distributors
Continue JITD program with distributors
WIIFM
Increased service levels with less effort
Lower required safety stock
How
Discounts to distributors willing to
implement two-way Electronic Data
Interchange (EDI)
Implementation of the Vendor Management
Inventory (VMI)