NUTS!

Southwest
Airlines Crazy recipe
for
Business and Personal
Success
Group 2
Ashish Bisht
Dushyant Chaudhary
Vijayalakshmi Srinivansan

About the
Kevin and
Jackie Freiberg
Authors

About the Airlines

Founded : March16,1967
Commenced operations : June18,1971
Founders : Rolling King and Herb Kelleher

"Our people are our

single greatest strength
and most enduring longterm competitive
advantage.
- Gary Kelly, CEO,

Nuts?... You decide

What Southwest has done is

create democracy in the

Goliath meets David

The battle heats Up

Nobodys going to shoot Southwest airlines out of

the sky for a lousy $13.
- Lamar Muse, President, SWA, 1973

A Maverick emerges

All about Not giving up, Being outrageous by

any standard, Being different, resourceful,
Focusing on people, Promoting ESPRIT DE

Flying in the face

of Conformity

Our

turnaround
time is not the
result of tricks,
but the result
of our
dedicated
employees,

Professionals
need not Apply

HIRE FOR
ATTITUDE
,
TRAIN

Kill the Bureaucracy

Act like an Owner

When you

talk to a
ramper or
a flight
attendant,
theyll tell
you what
the stock

Learn like Crazy

How important is every Customer?
For the year 1994:
$179,331,000 (annual profit) =
per flight)
624,476 (total flights)

$287 (profit

Now, taking Southwests average one-way

fare of $58:
$287 (profit per flight)
= 5 (customers!!)
$58 (average one-way fare)
This shows, only 5 CUSTOMERS PER FLIGHT

Dont fear Failure

BE
CREATIVE,
COLOUR
OUTSIDE
THE LINES

One Great Big Family

Keeping the Spirit alive

The Art of
celebrating
milestones

Celebrating people
with big hearts

Still Nuts after all

these years

LUV

Compassion for
the Community

Unconventional
Advertising

Second
and
Employees come
First

Leaders Leading Leaders

Leadership from
the Inside out

Managerial lessons learnt:

Organizational Citizenship behavior
Welcome to an extended Family!!
Each and every employee is
important.
Culture should be so formed that
each and every employee values the
other employees and their work. Eg.
Walk a mile in my shoes, Helping

Managerial lessons learnt:

Less time = Less costs = More profits. Eg.

The 10-minute turn.

Cutting down on unnecessary cost
increasing activities. Eg. Removal of
companys logo from plastic bags; ticketless
travel = saved costs upto $2 million/year.
Use of only one type of airline i.e. Boeing
737, reduces training costs.
Keep all the plans and alternatives future

Managerial lessons learnt:

Recognize, reward employees who
glorify the companys values and also
who serve behind the scenes.
Make work FUN.

Promote the culture and product.

Definitely NUTS!!
Very reader friendly; Simple and clear language.
Many Anecdotes, pictorial illustrations help us
understand the company and its culture way
better.
Positivity spread throughout. Sense of can-do,
will-do spirit.
Lots of tips on how to run a business effectively.
But,
Very repetitive.
Only positive, nothing negative mentioned.
OVERALL A must read! Especially for students
pursuing to become not only a successful but, an

Suggested Readings

Go Nuts!

THANK YOU !