Business Model Canvas

Farm Tourism
Farm Stay and Weekend Farming

Ellis Joy Stephen

Raghavendra Prasad PV
Raju PP
SathishKumar Kalaimani
Thomas PV

(14020848010)
(14020848016)
(14020848017)
(14020848018)
(14020848021)

Business Idea
Idea is to make use of
present day high stress lifestyle in cities and
increased awareness of poisonous vegetables available in
market
Products/services offered
Farm stay cottages/tree houses.
Farm tours
Weekend farming
Harvesting
Sale of grow bags, saplings, seeds, pots etc
Eggs, milk, meat etc
Classes of different
cultivation styles, terrace farming etc

Business Model Canvas

Customer Segments
Customer groups represent separate segments if:
their needs require and justify a distinct offer
they are reached through different Distribution Channels
they require different types of relationships
they are willing to pay for different aspects of the offer

For whom are we creating value?

Who are our most important customers?
City dwellers-Quick weekend getaway
Nature Enthusiasts-Natural survival

Customer Relationship
Type of relationship we want to establish with each Customer Segment
Personal
Automated

Customer relationships may be driven by the following motivations:

Customer Acquisition
Customer Retention through stalls at every cities to sell and
purchase
Boosting Sales
Ongoing Study/Research through interaction
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How costly are they?
How are they integrated with the rest of our business model?
No ownership/lease
No responsibility
No maintenance

Channels
Through which Channels do our Customer Segments want to be
reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient? How are we integrating them with
customer routines?

Own Website/ Front Office

Travel and tourism TV channels
Sites like Make My trip, go Ibibio
FB campaigns
Weight loss programs
Fun committees/CSR
Apartment associations

Value Propositions
What value do we deliver to the customer?
Which one of our customers problems are we helping to solve?
Which customer needs are we satisfying?
What bundles of products and services are we offering to each
Customer Segment?

Getaway
Learning (Survival skills, Nature, Rural Life)
Workout
Farming 101(Crop seasons, Practices, Poultry/Cattle)

Key Activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Contracts with farmers/farm owners
Develop & Maintain accommodations
Plan trips for customers
Market awareness (Promotion)
Market Watch (Competitors)

Key Resources
Every business model requires Key Resources.
These resources allow an enterprise to create and offer a Value
Proposition, reach markets, maintain relationships with Customer
Segments, and earn revenues.
Location
The market advantage that farmers felt they had in terms of their
location included:
Proximity to heritage attractions
Proximity to outdoor activities
Heritage sites on the land:
Views
National Park locations
Commercial goods
The farm itself
Farm land and buildings
The farm family and their service

Key Resources

Key Partnership
Farmers:
Farmers are connected in clusters through consolidators.
Through Seed Suppliers
Through Equipment Suppliers
Through Department of Agriculture & Horticulture
Through student projects
MSME Firms (Food Processing Industries)
Research Scholars will help us identifying Potential Resources.
Agricultural Universities:
Cornell University Scheduled to have 30 days Farm Visit in India
(TamilNadu, Hyderabad, Karnataka) : Recognition , World Class
Best Practices Sharing,
IICPT (Indian Institute of Crop Processing Technology) (conducting
studies on crop yield, maintenance to have maximum output in
Value added products)

Key Partnership
Organic Products Promoters:
For Recognition & Reach

Key Partnership Eco Friendly

Accommodation Promoters

Key Partnership Friendly Accommodation

Promoters
Real Estate Promoters Focusing on Eco-Friendly stays. (their
Strategy)
Under utilized farm lands of Villages on Hill stations
Adopting Few Villagers & providing Education &
Employment
Building Eco-Friendly stays and organic farming
We will be adopting their strategy of having connect with
the farmers, organic produces, amenities for providing our
customers the real FARM to the FORK experience.

Key Partnership
Government Bodies
Department of Agriculture Cooperation & Farmers
Welfare
National Horticulture Scheme
NGOs
Community Institutions
Tourism Industry
Producer Groups

Cost Structure
Costs to be incurred to operate a business model

Cost for Building online portal

Set up cost
Maintenance cost
Advertising cost
Sales & Marketing
Touring Guide/ resource cost
Building & Maintaining Accommodation
Survival specialists
Other relative cost ( Farming equipment's, machines, water
supply etc..

Revenue Stream
Represents the cash a company generates from each Customer
Segment (costs must be subtracted from revenues to create
earnings).
If customers comprise the heart of a business model, Revenue Streams are
its arteries. A company must ask itself, For what value is each Customer
Segment truly willing to pay? Successfully answering that question allows
the firm to generate one or more Revenue Streams from each Customer
Segment. Each Revenue Stream may have different pricing mechanisms,
such as fixed list prices, bargaining, auctioning, market dependent, volume
dependent, or yield management.
A business model can involve two different types of Revenue Streams:

Transaction revenues resulting from one-time customer payments

Recurring revenues from Membership Fees
Tour Package fees
Retainer fees Research scholars
Loyalty Program

Thank You