Sales Letter

By: Eunica Marie M. Galit

Anne Maricar A. Austria

WHAT IS A SALES LETTER?

A sales letter is a letter written to publicise and ultimately

sell a product or a service to the consumers.

It is a type of business letter; meant for generating

business. It also has the bearing of an Announcement
Letter. A sales letter is also referred as Letter of Sale,
Marketing Sales Letter and Business Sales Letter.
Direct mail meant to generate sale of an item or service
through tactful writing meant to arouse and initiate a
purchase.

 Advertising

has taken up a large part of the

role of direct sales letters. These
advertising campaigns in print, in
billboards, over the radio, on TV hookups,
and online or electronic marketing have
made potential buyers aware of the
presence and availability of goods and
service for sale.

Advantages of direct- mail selling:

1. Direct- mail selling is selective of its audience

or reader.

2. Direct- mail selling is flexible.

3. Direct- mail selling is economical.

4. Blanket selling generally produces low

response, usually only 2%.

Sales Letter
Focused

on selling products and services, and

building goodwill between the company and its
customer.

Planning the Sales Letter

1.Knowing

your product.
2.Knowing your prospects.
3.Knowing the A, B, C and D of the
Sales letter.

Writing the Sales Letter

SALUTATION
Generic

Salutation

Dear Colleague, My dear friend, Dear Valued

Customer
More

Specific

Dear Doctor, Dear Fellow PUPian, To an ambitious

Young Businessman (complimentary phrases)

BODY

(A, B, C and D)

A. Attract the readers favorable attention

1.

A striking statement of fact

2.

A relevant question or a smart answer

3.

An announcement

4.

A well-known proverb or quotation

5.

A pun or play on words

B. Build attention into interest and desire

Physical aspects. See, feel, hear, taste and smell.

Psychological appeals. Pleasure, comfort, health, savings,

prestige, safety and security, and love.

C. Convince the reader to act.

Facts

and figures

In energy consumption, the building industry eats up 39

percent compared to 32 percent of the transportation
industry, and 29 percent of the production sector.
Testimonials

My daughter is 48, but she is still beautiful as the day she

won the Mutya ng Pilipinas World title. Thanks to the
Manila Doctors Aesthetic Surgery and Dermatology Center.

 D.

Direct the reader toward action

Make

action easy.

Give

your cellular phone number, address, and

landline number of the business firm.

Provide

Make

a return envelope or a post card.

action immediate.

Offer

inducement, a discount, or a giveaway for

early buyers.

Hint

on limited stock or promo period.

Example 1 (Sales Letter)

Welcome to sun! Feel the wind! Embrace the mountains! Savor the pollution- free air!
Only at the TRION TOWERS.
TRION TOWERS is the first and only residential property in nearby Bonifacio Global City.
It is designed in a triangular formation to provide multiple open sides to let abundant
sunlight, fresh air, and enticing view into each of a one-, two-, or three-bedroom unit.
Find out about our Super Easy Home-Fixed Installment program, absolutely NO DOWN,
NO BALLOON PAYMENT. Installment scheme uses only one fixed installment amount.
Come to the special viewing day on August 29 at 6:30 p.m. at the new showroom of the
TRION TOWERS on Eighth Avenue, corner Mckinley Parkway, Bonifacio Global City.
For more information, please call 636-0888.

Example 2 (Sales Letter)

KUMON 50th Anniversary offers a Two-Week FREE TRIAL! The key to your childs future is here.
For half a century now, KUMON has been nurturing millions of children worldwide to become
leaders of tomorrow. Through our Math and reading programs, children develop strong
academic skills and build solid character to empower them for life.
We invite you to take the key and open the door to boundless opportunities for your child. Avail
of our two-week free trial from September 17-30.
In these two weeks, your child will experience the following for free:
Attending classes;
Getting KUMON worksheet daily;
Receiving study assessment from KUMON instructor; and
Having a study plan for the next three years.
For more information, please call us at (02) 8850 0226 or at any KUMON CENTER nationwide
and ask for reservation.
See you there!

Thank You!