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Problem
Small Agent
Smaller
portfolio
.
Low/no
investment in
technology limits reach to
customers
Low bargaining
power with
vendors
to get good
rates
No expertise
in making
complex
itineraries
Solution
Technology platform Where agents can
Business Model
5-15% markup on travel
products sold to agents
Bookings
through agents
Enrolment Fee between INR 0-50,000
depending upon the subscription plan
Agent
enrollment/
subscription fee
Service &
support fee
Proof of Concept
Extremely fast growth
22
No. of full time agents
12%
Image Container
1.1 Cr
Image Container
50,000+
Current customer
database
150
+
Part time/home
based agents
800+
Image Container
Scalability
100,000+
132
Bn
Image Container
>15%
Image Container
Tourism Market
growing
at a faster
pace than the
economy
10 Mn+
Educated workers
looking for WFH
opportunities
>70%
Image Container
>50 1 bn+
%
of travel agents in
USA are now
home based*
70
*Source: Phocuswright
Barriers to Entry
High impact
Networ
k
Econom
y of
scale
Service
quality
Moderate impact
Supplie
r
Price
relation
s
Industry
Expertise/induscertification
try knowledge s
Market Size
hh
INR 11 Mn
*Source: Phocuswright
**Source:Ministry of tourism
Competitive Landscape
Disruptive
distribution
Conventional
distribution
standardization
customization
11
FY 16-17
Best Case
Base Case
Worst Case
Base Case
Gross Bookings
Gross Margins
Gross profit
EBIT
FY 17-18 FY 18-19
21
42
84
21
42
84
7.5
21
40
FY 16-17 FY 17-18
21
42
12%
14%
2.52
5.88
1.764
4.116
FY 1920
FY 20-21
168
336
126
189
60
80
350
300
250
200
150
100
50
0
FY 16-17
FY 17-18
FY 18-19
Best Case
Worst case
Company valued at
90% of gross bookings
for FY 16-17
FY 19-20
FY 20-21
Base case
#REF!
HolidayHops gross
bookings to cross 50 Lac
per month by Feb
11