INTERNATIONAL

MARKETING
ABHISHEK
BHAGYSHREE
DINESH
SUMAN
MOHNISH

Meaning
Difference Between International Marketing And
Domestic Marketing
Entering International Market
Modes Of Entry
Drivers Of International Market
Internationalisation Of Marketing

FLOW

Pros
Cons
Marketing Mix
Conclusion

WHAT IS INTERNATIONAL
MARKETING ? ? ? ? ?

It refers to marketing carried out by companies overseas or across

national borderlines.
The performance of the business activities that direct the flow of a
companys goods and services to consumers or users in more than
one nation for a profit.
International marketing refers to the integration of economics and
societies all over the world.
It involves - :
Technological
Economic
Political
Cultural

INTERNATIONAL
DIFFERENCE
MARKETING

BETWEEN DOMESTIC AND

DOMESTIC MARKETING
INTERNATIONAL BUSINESS

1. No such difference. In a large

countries languages like India, we
2. Conduct and selling procedure changes
have many languages
1. Difference is customs, cultural factors
3. Will have to face restrictions in trade
practices, licenses and government
rules.

4. Working environment and management

practices change to suit local conditions.
5. Long Distances and hence more
transaction time.
6. Currency, interest rates, taxation,
inflation and economy have impact on
trade.

2. Selling Procedures remain unaltered

3. These have little or no impact on
Domestic trade
4. No such changes are necessary
5. Short Distances, quick business is
possible.
6. Currency, interest rates, taxation,
inflation and economy have little or no
impact on Domestic Trade.

ENTERING INTERNATIONAL
BUSINESS
The firm needs to consider carefully all the available options,
costs, possible loss of control and risk involved.
The market entry methods have to relate to the companys
overall strategy, goals and the time periods in which it wishes its
objectives to be achieved.

MODES OF ENTRY INTO

INTERNATIONAL BUSINESS
1. Exporting
2. Licensing
3. Franchising
4. Turnkey Contracts
5. Acquisitions
6. Joint Venture

DRIVERS OF INTERNATIONAL
MARKETING
Advances in technology: Improved shipping capabilities, improved
communication technologies, and globally available Internet stores.

The difference in countries governing laws: can also create reasons

for companies to globalize. Lower environmental standards,
absence of minimum wage laws and lower working age regulations
create advantages for companies that do business in other nations.
Another important driver of internationalization is the need for
depleting natural resources. Countries without a sufficient oil
supply must trade to sustain a high quality of life. Precious stones
and metals are also examples of natural resources that may be hard
to attain without global trade opportunities.

INTERNATIONALISATION OF
MARKET
Internationalization of markets refers to the process of integrating
and merging of the distinct world markets into a single market.
This process involves the identification of some common norm,
value, taste, preference and convenience and slowly enables the
cultural shift towards the use of common product or service.
To cater to the demand for their product in foreign market
.Companies globalize markets in order to increase their profits and
achieve company goals

PROS OF INTERNATIONAL
MARKETING
Access To Wealthy Economies
Financially And Through Jobs
Inflation Down
Innovation And New Ideas
Specialize More

CONS OF INTERNATIONAL
MARKETING
Wages And Working Conditions Everywhere Are Pushed
Downwards
Environment Suffers
High Unemployment In The Western Countries
Create A Worldwide Recession
Biasness

MARKETING MIX
Product
Pricing
Place
Promotion

CONCLUSION
Improvement in Trade.
Technological Progress.
Increasing Influence of Multinational
Companies.
Greater Mobility of Human, Capital and
other Resources across Countries.
Greater Outsourcing of Business
Processes to Other Countries.

Thank you