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m  

  


 
 

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- Recognises and applauds those who dared to
be different in the challenging years that has
gone by.

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͚͛Time to grow͛͛ and discuss about the strategies
on the development of brands, markets,
media markets, creativity and research
-by Sam Balsara, the chairman of the Industry
leadership conclave.
—


  


Categorised into- print singles( 14)


- film singles
- radio singles
- Out of home ʹ hoarding / posters
- Integrated awards
- Ambient
- Design
- Interactive digital ads.
- Film, print, radio craft
—
 

  

þ  


won a Grand Prix
for the Vodafone-ZooZoo
campaign and in the Best use of
Integrated category

þ ô 

also won a Grand
Prix for the Vodafone-ZooZoo
campaign in the Film Craft
category.
Toppers
j 


—
 

—

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þ A panel discussion on  

!!   by
international online entrepreneurs

þ — 

"# for the Advertisement and Marketing
industry in Social Media.

þ ͞India brings advantages such as the size of the country,


growing economy, high level of education, English speaking
and barely existing early stage financing. Perfect for
investment purposes!͛͛ - Patrict Liotard-Vogt͛s
þ m 
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spoke about criterion for
judging a good %&'(

þ %&'
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16% &ô—&"—'ôôm
rati al

84%
em ti al
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þ %  (how will people find it and


access it),
þ    (how will people feel a part of it),
þ j  (how will people talk about it) &
þ ' (how will people act on it).

$  /
) 
  

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þ '$,-'
 The leaders, the innovators, the
champions of your brand. Create
opportunities for participation.
þ ˜&—'
 Marketing and Product development
must co-exist, not in a linear fashion. Direct
Marketing is the future of advertising, and
Digital is the future of Direct Marketing.

$  /
) 
  

%

$  /
) 
  

%
%'—'
 Data = Metrics = Accountability. This is a
new form of storytelling is evolving through
the use of dynamic data.
%'%'
 Thinking "Dada" is incredibly important
if you want to survive in the digital age. Re-
evaluate and redefine all elements of
marketing. Consumers are creating their own
experience of the brand
'
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%  1
j

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þ China is now the No 1 internet market in


the world.
þ His mantra for creativity included:
- Don͛t broadcast but attract eyes,
- Use traditional media but in a different
way and Encourage participation
EVENT COVERAGE
þ UTV- new launch ͚bloomberg͛
þ SET DISCOVERY
þ STATE BANK OF INDIA

þ 70 EVENT MANAGEMENT GROUP


—-'ô
2*
By Isha & Ashutosh