IDENTIFYING VARIABLE THAT

DISCRIMINATE BETWEEN
CHOICES OF FINANCE AND
MARKETING AS A
SPECIALIZATION
RESEARCH PROPOSAL BY
NARLA VENKAT NIKHI (15A1HP019)
RAGHU RAMARAO CV (15A1HP029)
NIKITA SIGHANIA (15A1HP066)
NIRBAN KUMAR BAISHYA
(15A2HP432)
NEHA PANDA (15A2HP415)

ABSTRACT

The purpose of this study is to establish the factors

that influence the choice of specialization of MBA
courses in their second year as marketing or finance by
students.

The population for this study will consist of mba

students from IMT Hyderabad.

The data type to be collected here will be primary data

through questionnaires.

The data gathered is aimed at offering sufficient

information to identify the factors influencing the
choice of Specialization of MBA Courses in the 2nd year
by Students of IMT Hyderabad based on their marks in
certain subjects during the first year.

INTRODUCTION

Education is one of the core elements that contribute

to the holistic development of a person.

The reasons for pursuing MBA in marketing or finance

is diverse and usually driven by:

a) personal needs and desires ;

b) prevailing market conditions affecting the job

scenario;

c) family business;

d) undergraduate program enrolled into.

An MBA in Finance offers benefits to working

professionals in a variety of industries, including
commercial and corporate banking, investment
services and real estate.

Marketing is known to be the front-end of a business

LITERATURE REVIEW

Fundamental Interpersonal Relations Orientation(FIROB) developed by W C Schutz.

Study sampling relationship between interpersonal
needs and their preference for Accounting.
Inferred that students with different interpersonal
needs had different choices of subjects.

Students from universities in Nyeri were sampled

randomly.
Study how the choice of the subject was effected by
various psychological, personal and social factors.
All factors have major effects on the choice of
subjects

 Study to provide insight for phenomena of

specialization selection and suggest ways and
means for improvement.
Data from 300 students of 10 business schools
of Lahore Collected.
Responses w.r.t academic, social, further
prospect, market demand and job prospect
factors analyzed.
All factors have a considerable influence over
a students choice of specialization.

RESEARCH OBJECTIVE
Factors that influence choice of specialization.
In specific
Psychological factors
Personal Factors
Social Factors

SCOPE OF THE STUDY

Limited to Finance and Marketing Specialization.

Conducted at IMT-Hyderabad.

Conducted during November 2015 and January 2016.

IMPLICATIONS OF THE STUDY

Easier for college management to asses batch size.

Help college management plan schedule

accordingly.

RESEARCH DESIGN
METHODOLOGY

Quantitative techniques used are

Structured Questionnaires
Focus Groups

Quantitative Study with the help of

Multiple Regression Analysis
Pearson Correlation Coefficient test
Cluster analysis or Determinant analysis

REFERENCES

THANK YOU