E- TA I LIN G

E-tailing

E-tailing is the practice of selling retail goods on the internet.

It is the abbreviated version of “electronic retailing” which
essentially constitutes business to consumer transaction.
The E-commerce industry plays a vital role in its growth and
development. For consumers who face a paucity of time or
want a diverse range of products to choose from, e-tailing
proves to be an ideal option.
Every e-tailer wants his/her share of domain amidst the vast
World Wide Web galaxy.
E-tailing scenario in india

According to the Internet and Mobile Association

of India (IAMAI) and IMRB report, the E-tailing market was
worth Rs 850 crore for 2006-07 and went on to achieve
30% growth by registering a turnover of Rs 1,105 crore in
2007-08 and is expected to show impressive growth
in future too.
How to Sell On-line?

Who is our target audience?

How to navigate the site?
What graphics, fonts, and colors will the site use?
How to design the site for different browsers?
How to optimize the site for the search engines?
What content will the website offer?
How to build trust and convey credibility?
How to deliver products to customers?
What methods of payment will be accepted?
How to drive traffic to our site?
How to market our website and products?
Quadrants

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Quadrant 6 Quadrant 5 Quadrant 4

Kolkata Demographic Facts

Total population - approximately 4.5 million out of which 2.5 million are males
and remaining 2 million are females (teenagers, working professionals , homemaker).
Population density is slightly over 24,700 person/sqkm.
Total number of literates - 3.38million which comprised 1.92 million males and
1.46 million females (teenagers, working professionals , homemaker).
Average income = Rs 12,000/-

2009 census
Kolkata Transport facts

Circular railway of 13.42 km and Metro railway of 16.45 km form the railway network
of 29.87 km. There are 21 Metro railway stations and 10 Circular railway stations.

Other modes : - Bus, Auto.

The city can be divided into 3 distinct areas:

Old Kolkata:
Sutanuti: Chitpur, Baghbazar, Sobhabazar, Hatkhola.
Kolkata: Dharmatala, Bowbazar, Simla, Janbazar.
Gobindapur: Hastings, Maidan, Bhowanipur
New Kolkata:
North: Sinthi, Cossipore, Gughudanga
South: Tollygunge, Khidderpore & Behala
East: Salt Lake, Beliaghata & Topsia.
West: Hooghly river.
Greater Kolkata:
Baruipur to Bansberia
Kalyani to Budge Budge
Segmentation
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Since I first met lavanya to do not only my

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Lavanya @ 2010 Privacy policy Webstats - 270048

 Since I first met lavanya to do not only my
Name : Sonia Sigal
make-up for my wedding, but my mothers
Age : 21
and three bridesmaids, she has been…
Location : Kolkata
Student
-Skye Frain

Lavanya @ 2010 Privacy policy Webstats - 270048

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