COMMUNICATIO

N MEDIA
LANDSCAPE
GLOBAL SETTING
PHILIPPINE
SETTING

The Global Communication Landscape according to PACMAS (Pacific

Media Assistance Scheme) as of 2014

The Media and Communication Landscape play by

these;
a. Policy and Legislation
b. Media Systems
c. Capacity Building
d. Content

A. Policy and Legislation

Media Council Code Ethics came before the
proposal of Media Decrees
Lack of professional UNITY of journalists and
ORGANIZATION to fight leads to the -imposition
of Medias Industry.
Media may be protected or counter acted with
IFJ (International Federation of -Journalists) and
PFF (Pacific Freedom Forum)

B. Media Systems
-Media systems take into consideration
technical skills, support and infrastructure. It
also explores emergency broadcast systems
and experience from previous disasters and
crisis in the global level.

C. Capacity Building
-Capacity building includes and understanding of the
level of qualification among existing and media &
communication practitioners, training and capacity
building support & organizations providing such
support. It also takes into consideration Media
Association and TVETS.
-(specifications for TVETS are as follows; Journalism,
Media Production, Communication and Technical
Skills, Film Production.)
-TVETS follow specific standards
Courses at a minimum of 8 months are
considered with a Diploma
Courses at a minimum of 3 weeks are
considered with a Certificate
There is a 50;50 ratio and;
1:4- teacher student ratio

D. Content
-Media Content focuses on
Communication Platforms and
ways to address National and
Global issues.
eg, Climate change

PHILIPPINE MEDIA LANDSCAPE

MEDIA OVERVIEW
The Philippines media is rowdy, vibrant, diverse and hugely
profitable.
There are nearly 1,000 radio stations across the country,
broadcasting on FM and Medium Wave, according to Kapisanan ng
mga Brodkaster ng Pilipinas (KBP) - the Association of Broadcasters
of the Philippines.
There are 28 daily newspapers published in Manila. Dozens more
daily and weekly newspapers are published in provincial cities.
Most independent provincial broadcasters are affiliated to one of
the big national radio and TV networks and relay large chunks of
their programming.
The state media is very weak, partly because it is banned from
supplementing its budget with advertising.
Radio is the most reliable channel for distributing news,
information and entertainment in the Philippines rural interior,
where mountains often get in the way of TV signals.

Broadcasting is dominated by six powerful radio and TV networks which

command massive audiences nationwide:
ABS-CBN

Philippines biggest media group.

It dominates local television. Its
flagship ABS-CBN TV network
broadcasts from 25 content
producing stations around the
country and eight affiliated TV
stations nationwide.

 GMA Network

popular and influential

television channel GMA-7
in Metro Manila and its
radio counterpart DZBB.
The group controls a
network of 60 TV stations
and 23 radio music and
entertain radio stations
across the Philippines
through its Campus Radio
network. GMA Network is
owned and managed by
the Gozon, Duavit and
Jimenez families which
founded the media group
in the 1960s.

 Manila Broadcasting Company (MBC)

the biggest radio

group in the
Philippines. It
controls over 200
radio stations across
the country and a
chain of TV stations.

 TV5

formerly known as the

Associated Broadcasting
Company (ABC),
www.TV5.com.ph, owns
several TV stations in Metro
Manila, including DWET-TV,
DWNB-TV and DWDZ-TV. It
also owns the popular radio
news station Radyo5 News
FM.

 Radio Mindanao Network (RMN)

owns more than

60 radio stations
in Manila and the
southern island
of Mindanao
under the RNM
and iFM brands.

 Bombo Radyo
operates 43 radio stations
nationwide through its
Bombo Radyo talk radio
network and its Star FM
chain of music stations.
There are 22 Bombo Radyo
Medium Wave radio
stations and 21 Star FM
stations across the
Philippines. Bombyo Radyo
is owned by the Florente
Group of Companies which
also has interests in
banking and pawn shops.

 Although commercial broadcasting has

flourished in the Phillippines, state radio
and television command relatively low
audiences.
The public sector broadcasters suffer
from low levels of government
investment and are banned from
carrying advertising. This prevents them
from topping up their budget allocations
with commercial revenue.

 Philippine Broadcasting
Service (PBS)

aradio networkin
thePhilippines. It is owned by
thePhilippine
governmentunder the
Presidential Communications
Operations Office.

 Peoples National Television Inc

(PNTI)
People's Television
Network, Inc. (PTNI /
PTV
Philippines)(Filipino:Tel
ebisyon ng Bayan,
abbreviatedPTV) is the
flagship government
television network owned
by thePhilippine
Government under the
helm of thePresidential
Communications
Operations Office. Its
head office,studios
andtransmitterare
located at Broadcast

 TV has begun to displace radio in many rural areas

as people increasingly turn to satellite dishes to
overcome reception problems.
Radio, on the other hand, has gained a new lease
of life in the towns and cities with the spread of
mobile phones

 According to the Philippines National

Telecommunications Commission (NTC), an
increasing number of people in both urban
and rural areas listen to radio on their
mobile phones rather than a conventional
radio set.
Mobile phone penetration the number of
active mobile telephone lines per 100
people - reached 92% of the population in
2011, according to the International
Telecommunications Union (ITU).

 Newspapers remain popular in the main towns

and cities and web editions of the main dailies
are increasingly read online.
Most of the quality newspapers in the
Philippines, such as the Philippine Inquirer the
Philippine Star and the Manila Bulletin, are
published in English.

ThePhilippine Daily Inquirer, popularly known as

theInquirer, is the most widely readbroadsheet
newspaperin thePhilippines.with a daily circulation of
260,000 copies.It is one of the Philippines'newspapers of
record. It is a member of theAsia News Network.

The Philippine Star(self-styledThe Philippine STAR)

is the leading print and digital newspaper in the
Philippines and the flagship brand of the Star Group
of Publications.It is owned and published by Philstar
Daily Inc., which also publishes tabloidsPilipino Star
Ngayon,Pang-Masa,The Freeman, andBanat, as well
asPeople Asiaand the Sundaymagazine Starweek.
With the sloganTruth Shall Prevail, the company
maintains its quality as one of the trusted news
sources in the Philippines. It is the most widely read
broadsheet in the country, surpassingPhilippine Daily
Inquirer, with a market share of over 50 percent and
over 2.7 million daily readers nationwide.

 According to local human rights organisations, 147 journalists were

killed between the restoration of democracy in 1986 and the end of
2011.
In December 2011, the international press freedom organisation
Reporters Sans Frontieres (RSF) www.rsf.org listed the Philippines as
one of the 10 most dangerous countries in the world for journalists to
work in.
The worst ever atrocity commited against Filipino journalists
occurred in the southern province of Maguindanao on Mindanao
island in November 2009.
Fifty eight people travelling in an election convoy, including 32
journalists, were killed by a private militia linked to the Governor of
Maguindanao, Andal Ampatuan.
Three years later, in early 2012, none of those indicted for the
massacre, including several members of the Ampatuan family, had
been convicted.
Politically motivated murders, undertaken by hired killers, private
militias and the state security forces, are usually linked to
investigations into local and national politics, corruption, and
business.
Few perpetrators of such crimes are ever brought to trial.
RSF ranked the Philippines 140th out of the 179 countries listed in its

The first radio station in the Philippines

started broadcasting in 1922.
By early 2012, some 600 privately owned
commercial FM stations and 375 Medium
Wave radio stations were on air across the
country.

 Television first came to the Philippines in 1953, but

TV only took off in a big way following the overthrow
of President Ferdinand Marcos in 1986.
By 2012, there were 228 privately owned television
stations broadcasting across the country, according
to the KBP.
Many channels, such as the ABS-CBN News
Channel, GMA News TV and AksyonTV5, broadcast
only news and current affairs programmes.
There are also several Christian TV channels,
including the powerful Catholic Media Networks
flagship TV station TV Maria. Other popular Catholic
TV channels are EWTN and Familyland.
Former President Ferdinand Marcos seized the
assets of media organisations that did not support
him when he declared martial law in 1972. These
newspapers and radio and TV stations were either
given to his friends or closed down.
But when Marcos was overthrown in 1986 many of
the confiscated media outlets including ABS-CBN were returned to their original owners. At the same
time, the former presidents draconian curbs on
press freedom were lifted.

 Increasingly, young people in urban areas are turning

to the internet for news. All the large news
organisations have invested heavily in their news
websites to meet this demand.
According to the internet traffic analysis website
www.alexa.com the most popular news websites in
the Philippines in May 2012 were those of the
Philippine Daily Inquirer www.inquirer.net , the
countrys largest circulation broadsheet newspaper,
and broadcasting giant ABS-CBN www.abscbnnews.com
2Blogging has become an important part of social
and political life.
There are thousands of bloggers in the Philippines,
many of whom participate in the countrys annual
blogging awards.
In May 2012, www.alexa.com listed two blog
aggregator sites among the 10 most popular
websites in the Philippines.
Cyber-crime legislation under consideration by

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