Mission

LuzCox airways provide the lowest fare with the best service in
domestic and international airlines industry.
Also to be well know airlines of hybrid airlines with the highest
quality at reasonable prices for the customers and profit for the
company.

Vision
To be the leading low-cost airline in Asian with the best service
given to our customer also with our innovative, rational, principled
and responsible approach.

LuzCox Airways
Marketing mix
Product
Price
Place
Promotion

Product
LuxCoz airways is its air transportation to the passengers with in the
Malaysia. It only offer a few direct flights to the locations outside the
Malaysia
Offers tickets to the passenger with lower cost and than any other
airline in Malaysia
In-flight catering
Product may be sold on board
Kiosk/Online Check-In
Customer Loyalty Program
Airport Lounges

Price
Try to keep the lowest fare but with the best service given
Discounted fare for senior citizens and student
Economy and Club Premiere Fare
sell blocks of tickets to different online ticket vendors at a discounted
price

Place
LuxCoz airways have 9 destination, 3 international and 6 domestic
Hub located at KLIA
Destinations are highly demand
Bangkok, Singapore, Jakarta, Kota Kinabalu, Kuching, Johor Bharu,
Penang, Kota Bharu and Terengganu

Promotions
Using social media to advertise their product
Internet sites such as Facebook and Tweeter
Gmail advertising that allows the email server to draw key words from
emails and then advertise a product that is mentioned in the email
Magazines and on television advertising
Seasons Flight discount

LuzCox airways
SWOT analysis
Strengths
Low cost fare with best service
Focus only on highly customer
demand
Airline staff is highly trained and
experienced

Opportunities
Technology advances can result in
cost savings
Scope in global service and tourism
Employment of job increases

Weaknesses
Less market share only 5%
Only operate 9 destination for 9
aircraft
Need improvement in in-flight services
Need high workforce

Threats
Strong competitors
Fuel price hike
Overseas market competition
Regulations

Competitors

Marketing strategy

Marketing Penetration
1) Retain and boost market share of LuzCox product and
services.
2) Ensure that the service given are satisfied the customer.
3) Target the low cost fare due to high market demand in
Malaysia.
4) Tried to penetrate the AirAsia market by colaberate with
another airlines.
5) Highly manageable management that can reduce the cost
from the airlines.
6) Less aircraft but with high quality of doing low cost fare
with best service

Market size

25,787,668 passengers in 2014

1,289,383 total LuzCox Passenger movement due to 5% market share
Our target is to ensure that there will be more that 1,289,383 passenger
per year in order to gain the profit