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LUCENT
TECHNOLOGIE
S
GLOBAL SUPPLY CHAIN
MANAGEMENT
By
Gaurav Kore (14026)
Kritika Lodha (14032)
Prabhu Ganesh
(14043)
Soumen Pattnayak
(14062)
April1996
Market leader in US for switching systems
Flagship product 5ESS Switch
City
Parts & Subassemblies shipped to staging
center in california
Final assembly & testing done by Asian joint
ventures
Reverse Logistics ; Long lead times & high cost
approach
Prioritization of the Asian supply chain
Taiwan (Asian Hub) - Order Placement ,
BARRIERS TO REDESIGN
Employees resistance towards change Reduced function & hence fear of losing
jobs
Lucent Product Management organization
Cost
Resistance from sales and support organizations in Asian countries
technologies
Supply shortage has rapidly increased majorly due to:
Sole-sourced component lead times more than doubled
Inventories increased by about 25%, as assemblies could not be completed
Taiwan factory had to commit to early parts delivery to ensure availability
Product shipments to customers were jeopardized, and orders were at risk due to an
CASE QUESTION - 1
Outline the factors that explain why the original supply chain network strategy used by
SOLUTION
Economies of Scale
Cost Effective
Manufacturing
Oklahoma Vs Taiwan
Additional Local
Suppliers
Prior to 1996, the demand from the Asian market was less
and the huge manufacturing unit in Oklahoma was
sufficient
AT&T had huge cash flowing from phone bills
Cost of Manufacturing was high in JV manufacturing in
Taiwan compared to Oklohamas Manufacturing in the US
Manufacturing capability was low in Taiwan
CASE QUESTION - 2
What were the factors that drove the necessary changes in Asia in 1996? What did you see
SOLUTION
Factors
Cost
High costs in the contracts
with multiple suppliers
Competition
Deregulation of the
telecommunication
market gave entry to
new competitors
Delivery Time
Scale of Opportunity
SOLUTION (CONTD..)
Benefits
Pull manufacturing, Redesign of inventory,
telecommunications market
Taiwans output nearly tripled from 1997 to
2000
CASE QUESTION - 3
What internal and external factors had changed from 1996 to 2000, which necessitated a
revisit of the supply chain strategy for Lucent? What would you recommend Lucent to
respond to the new changes?
External Factors
RECOMMENDATION
Make Investment in expanding the assets of Joint ventures
Lean based
Supply
Chain
Agile
Supply
chain
Cost Efficient
More
Responsive
on 5ESS
To forecast the number of parts needed
To forecast the need for data network products
(competitors products)
Network Based: Implementation of
Information sharing system
Notify the suppliers about part quantity, design
coordination
process
Collaborative planning for joint product
development
Virtual
Continue Make to Order (supplier and JV
Information
Sharing
System
THANK YOU!
QUESTIONS?