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Media is not content, and not tools for communication, but media
meditates human relationships; when media changes, human
relationships change Michael Wesch
Michael Wesch
Michael Wesch is a cultural anthropologist exploring the effects of new media on society and
culture.
Wesch says YouTube is a social space built around video communication that is searchable,
taggable and mashable. It is a space where identities, values and ideas are produced, reproduced,
challenged and negotiated in new ways.
The Phenomenon
Wesch states social media is not controlled by the few, not one way, and has the potential to
transform social action, online communities are changing this age.
Wesch and his students got online and started trying to understand the YouTube phenomenon.
Its a community created through webcams and screens he shows us a young woman talking
to a webcam explaining that shes talking to the cam, not to you she doesnt know who you
are. Its awkward to talk to an unknown audience Wesch shows us his own awkwardness
talking to the camera. One student points to the camera and says, it would be so much better if
this thing blinked and smiled.
Some find it uncomfortable and awkward but for others, it can lead towards a freedom to have
new kinds of conversations. Sometimes this distance allows us to connect more deeply than
ever before Wesch tells us that the camera allows people to confess things to the camera that
they wouldnt say to their close friends. We see this creating new forms of community and of
social understanding
http://youtu.be/vr3x_RRJdd4
What started as a site for bedroom vloggers and viral videos has evolved into a global platform that
supports HD and 3D, broadcasts entire sports seasons live to 200+ countries. We bring feature films
from Hollywood studios and independent filmmakers to far-flung audiences. Activists document social
unrest seeking to transform societies, and leading civic and political figures stream interviews to the
world. YouTube Blog
YouTube is a cultural phenomenon: one of a new wave of websites that can rely on their community
of users to create their content. Rushe & Durman The Sunday times
YouTube is the world's most popular online video site, with users watching 4 billion hours worth of
video each month, and uploading 72 hours worth of video every minute.
It has had a huge impact on the way we share information as a community, When I was video taping
shows twelve years ago, I would only be asked for copies on the rarest occasions. Now because of
YouTube and tiny, high quality cameras, sharing video is part of the experience of an event YouTube, now a cultural phenomenon, streams 2 billion videos every day by Tim Connellay