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GoGette
rs
Mufaddal Dahodwala
MMS I
Debrup Chatterjee
MMS I
Business Suggestions
Insights:
Women seen as the nutritionist
of the Indian family
Taking inspiration from HULs
Shakti
Amma
which
demonstrated local womens
ability to increase reach
Opportunity:
Increase
out
of
home
consumption
through
a
network of women microentrepreneurs
Build brand through local
influencers
Tap
inaccessible
areas:
Increase
penetration
Business model:
Select members as Poshan
entrepreneurs
She receives stocks of Saffola
Oats and drink concentrates
from local retailer
After being trained, the Poshan
entrepreneur then sells the
nutritional breakfast meals to
consumers
Business Model
Marico advantage
Upload your oats recipe and Strategically Gunning for the Low Hanging Fruit
Best one will get a chance
to meet Kareena Kapoor Immediate
Breakfast
Targets
Saffola 40gm
pack
Now 15%
extra!!
(Low Hanging
Fruit)
Medium
Term
Targets
(Challenging but
scalable)
Long Term
Targets
(Difficult but
Strategic)
Picnic
Bundle
Packs
Hydration
Bags
Oats Pizzas
Oats
Breakfast
Marico Chat
Corner
T&L
Breakfast
Campaign
Beverages
Cinemas
Project
Poshan
Canteen TieUps
Wedding
Offerings
Marico could enter and become a key player in the FMCG industry value chain backbone
Advertise on
social media
Infuse
funds for
Tieups
Campaigns like
Kareenas
dietician
Rutuja Diwekar
Advertise
through malls
and retailers
Increas
e
Awaren
ess
1.
2.
3.
Usage
Utilitari
an
15-25
years
Positioning
Core Target
Consumer
26-35
years
Premium
35-45
years
Tradition
al
45+
years
Improvement
Travel &Outdoo
Weddin
Lodging
r
Picnics gs
Convenience
Choice
Consumption
Opportunity Assessment exposes major entry areas like healthy food for breakfast and
capture
the oats market which is worth 200 crores
Importa
nce in
value
chain
Synergy
Potentia
l
Availability in malls
Threat from competitors
Online orders through various sites
P
P
P
P