Yes Bank-Technology Strategy

BY,
RAHUL REDDY
SNEHA K
NAVYA
RAMESH
CHARAN T
SRINIVAS TEJA

The Power Growth Leveraging

Technology

YES BANK has invested in several state-of the-art technology

initiatives and successfully implemented them.

Since inception, YES BANK has pursued outsourcing, as part of its

strategy.

The philosophy of the Bank has been to engage with select

partner companies who are acknowledged leaders in their
products or businesses in developing specific solutions for YES
BANK, that are differentiators in the marketplace.

Technology Strategy of YES Bank

First-mover implementations have provided YES BANK with long

lasting business advantages.

Every division at YES BANK extensively uses IT to deliver superior

products and services to its customers.

Innovations like MONEY MONITOR, Mobile payments, Two-factor

authentication, Mobile Banking, RFID in branches, one-view of the
customer relationship and highly advanced speech enabled IVR;
enable the product and sales teams to offer superior customer
offerings.

Technology Strategy-Chief
Technology officer Initiatives
Major Investments into the SMAC platforms shall be essential for
developing the technological impact for customers.

S-Social Media

M- Mobility

A- Analytics

C- Cloud Computing

Leveraging Social Media Platform

Driving organic growth: Social media provides consumer insights such as

attitudes, behaviours, beliefs and needs that can improve personalization as
firms try to acquire new customers and build engagement with existing
customer.

Increasing operational efficiency: Social media can lower the cost to

sell and cost to serve by combining current customer service workflows with
social media channels.

Deepening Small Business Customer RelationshipsYes Bank should

start to offer training to their small business clients on how to leverage and
sell their products through social media.

Mobility-The Future of Personal

Banking

Today Smartphones have become the best friend of man.

Their impact should run beyond their general use and banking through
mobile is becoming more and more popular.

Tie-ups with e-wallets and payment wallets will enable less investment
and more reach to the mobile banking.

Improving the existing YES bank Android/IOS store app to enable

seamless banking services to customers in both rural and urban areas
is key to success of the technology strategy.

Analytics Quotient-The
Differentiator

Data and analytics will be a differentiator for some period of time,

with other banks trying to use it as well.

So theres an opportunity here if YES bank chooses to be thoughtful

about where they make some smart, targeted investments.

Analytics will have an impact by driving better risk behaviours in the

business, and also reduce costs across the business.

Analysing customer response and feedback will become easier which

will enable in efficient delivery of digital banking services.

The Cloud Computing Edge

Cut costs :No Investment on Infrastructure

Improve flexibility and scalability of banking operations.

Increase efficiency in leveraging the existing technologies

Serve clients faster according to the customers requirements.

Forge stronger client relationships by getting better insights into their

decisions and also develop systems to take decisions on their behalf.

Bring clients closer to their clients by enabling digital transaction based

banking to ease payment between buyers and sellers.