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Types of Communication
(1) There are several types of communication.
They may be viewed from several angles :
1. Based on Levels of Communication:
a. Intrapersonal Communication
b. Interpersonal! Inter-organizational
Communication
c. Small Group Communication
d. Mass Communication
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a. Formal Communication
b. Informal Communication
3. Based on Direction of Communication:
a. External Communication
b. Internal Communication
c. Vertical Communication
d. Horizontal/ Lateral Communication
e. Diagonal Communication
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i. Informing
ii. Persuading
iii. Entertaining
iv, Educating
i. Thinking
ii. Understanding
iii. Consistency
iv. Follow up
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Objectives of Downward
Communication:
i. To direct
ii. To interpret
iii. To give feedback of performance appraisal
iv. To delegate authority
v. To motivate
vi. To educate
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i. Adequate information
ii. Clear idea
iii. No by-passing
vi. Re-explanation
v. Decentralization
vi. Awareness about the receivers knowledge
vii. Willingness to make communication successful
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i. Understanding
ii. Encouraging subordinates to
communicate
iii. Participative management
iv. Confidence in subordinates
v. Short communication lines
vi. Initiative from superiors
vii. Redressal of grievances
viii. Reward for proper suggestions
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i. Written Communication
ii. Oral Communication
iii. Electronic Communication
[Elaborated in a separate chapter]
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THANK YOU
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