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  • Solid Plastics India Limited: Group: 3

    Caricato da

    Ashutosh K Tripathy
    12 visualizzazioni9 pagine
    Project on improving quality of services for masses. It talks about how do we improve upon he services quality in India. Specially for masses . The benefit to masses is considered a prime objective for the case. Project on improving quality of services for masses. It talks about how do we improve upon he services quality in India. Specially for masses . The benefit to masses is considered a prime objective for the case. The case talks about the parameter which can be considered while choosing a service performance for the masses. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. The case talks about the parameter which can be considered while choosing a service performance for the masses. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient.

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    SPIL GRP3

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    Project on improving quality of services for masses. It talks about how do we improve upon he services quality in India. Specially for masses . The benefit to masses is considered a prime objective for the case. Project on improving quality of services for masses. It talks about how do we improve upon he services quality in India. Specially for masses . The benefit to masses is considered a prime objective for the case. The case talks about the parameter which can be considered while choosing a service performance for the masses. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. The case talks about the parameter which can be considered while choosing a service performance for the masses. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient.

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    © All Rights Reserved
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
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    12 visualizzazioni9 pagine

    Solid Plastics India Limited: Group: 3

    Caricato da

    Ashutosh K Tripathy
    Project on improving quality of services for masses. It talks about how do we improve upon he services quality in India. Specially for masses . The benefit to masses is considered a prime objective for the case. Project on improving quality of services for masses. It talks about how do we improve upon he services quality in India. Specially for masses . The benefit to masses is considered a prime objective for the case. The case talks about the parameter which can be considered while choosing a service performance for the masses. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. The case talks about the parameter which can be considered while choosing a service performance for the masses. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient. Use of Portals for food, vegetables and other consumables which is for public distribution Use of feedbacks out of created networks at the receiving retails of the PDS. Linking of ADHAR card nos. for the entitlement and the actuals received by an intended recipient.

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    di 9

    Solid Plastics India Limited

    Group: 3

    SPIL has a diverse and inefficient product


    portfolio
    Ideal
    Positio
    n

    B&C

    Ability
    to
    Compete

    Genera
    l
    Engg.

    Non-Commoditize
    Commoditized
    Railwa
    ys

    Liners

    Paper

    Market Attractiveness

    Its commoditized products are a significant


    loss driver
    57% of Sales come from
    Commoditized products

    Commoditized products are


    faring poorly in the market

    SPIL
    Cost

    Commoditized

    SPIL
    Price

    Market
    Price

    Railway

    180

    100

    Liners

    110

    75

    SPIL faces challenges across the various


    functions of the company

    Commoditized and NC products face very


    different marketing challenges
    Question
    1

    Commoditized

    Non-Commoditized (NC)
    Market Potential not yet judged
    Decision to enter was based on suggestion
    of SPIL-USA

    Irrational Pricing by Competition


    Pricing of competitors may not be rational
    Difference in prices of ~30%

    Market yet to be developed


    Customers not educated about how UHMP
    can replace their components

    High degree of customization


    Numerous visits; re-works need to be
    made for customers

    MPs marketing approach of boosting volumes


    has compounded problems
    Question
    2

    Commoditized
    Poor Costing by SPIL
    Railways ring costs miscalculated by 80%

    Growth in such segments not


    good for SPIL
    Increase in accumulated losses
    Decreased focus on high-margin NC
    products

    Non-Commoditized (NC)

    Poor responsiveness
    Increasing focus on smaller customers;
    Small customers grew from 21% to 26%

    Lesser flexibility
    High degree of capacity utilization of 80%
    Reduced available capacity for meeting
    customized requirements

    SPIL should now focus on decreasing costs in


    commoditized products and developing the NC
    Question
    market
    4

    Commoditized
    KSF: Costing

    Non-Commoditized (NC)
    KSF: Education, Customization
    Target Key Accounts

    Reduce wastage
    Procure presses to manufacture longer
    sheets

    Increase penetration through


    dealers
    Ensure high utilization of presses
    Address the potential untapped market

    Branding?

    Will reduce production job variability


    required for each customer in production
    Build relationship for replacement sales

    Restructure marketing based on


    industry
    Key accounts that could have presence in
    multiple regions
    Learnings specific to industry should be
    aggregated

    Educate customers using


    employees, not agents

    Branding can benefit both Commoditized as


    well as NC products
    Question
    5

    Commoditized

    Will justify price premiums


    Branding could create a perceived
    differentiation like in the Brazil business

    Would support sales activities by


    increasing awareness of offerings

    Non-Commoditized (NC)

    Would create entry barriers for


    future entrants
    Category could come to be identified by
    the brand of the first major entrant. Eg.
    Xerox
    Would reduce customer apprehensions
    attached to the transition to UHMP
    components

    Other functions can also contribute to


    increasing profitability of SPIL

    Operations

    Reduce Wastage
    Prefer moulding over
    machining in products such
    as Railway rings

    Reduce cost per unit


    Procure presses to
    manufacture longer sheets

    HR

    Initiate programs to
    motivate workforce
    Define targets clearly for
    each product category
    Incentivize employees
    based on individual
    performance

    Question
    3

    Finance/Strategy
    Improve Cash Flow
    position
    Sell uncompetitive divisions
    to retire debt

    Liquidate Scrap
    Scrap cannot be costed
    based on value addition
    Dispose at market value to
    retire debt

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