PERUNESS TO

COLOMBIA

By: Lorena Monzn,

Alessandra Portugal and
Vanesa Torres.

BUSINESS IDEA: SUMAQ

The Company
Its a restaurant chain which mission is to
transfer peruvianess to their costumers.

Service
Thematic restaurant with Peruvian food,
special decoration and Peruvian shows.

Colombia
It was considered as an interesting country
because of its geographic and cultural
closeness to Peru.

COLOMBIAS HISTORY
Pre Columbian: Muisca, Quimbaya, Tairona
cultures (images at left).
One of the three countries that emerged
from Grater Colombia (1).
Muisca, Quimbaya and Tairona cultures.

La Violencia -> from 1946 1958 (2)

FARC is founded -> 1964 (3)
The government is looking forward to a
dialogue with this group in order to end the
conflict.

FARC

Items valued
Political rights (electoral process, political
pluralism, functioning of government)
Civil liberties (freedom of expression and
belief, associational and organizational
rights, others)
Scores
Free: 1 2.5
Partly Free: 3 5
Not Free: 5.5 7

GEOGRAPHICAL SETTING

GDP PER CAPITA

SOCIAL INSTITUTIONS

EXTENDED FAMILIES

0 25%

51 75%

No data

26
50%

76
100%

Not
selected

% of children that live with both parents.

% of children that live with one parent.
% of children that dont live with their parents.

% of married adult couples.

% of live-in couples.

RELIGION AND AESTHETICS

COLOMBIA

VS PER

Others
90%
Roma
n
cathol
ic
90%

Roma
n
cathol
ic
81.3
%

Evangelic
al 3.3%
Others
3.3%
Unspecified or
none 2.9 %

Source: mecometer.com

LIVING CONDITIONS
HOFSTEDE DIMENSIONS

DIET AND NUTRITION

Diet and nutrition
Housing Clothing
Recreation, sports, and
other leisure activities
Social security Health
Care

Middle-class families eat elaborate meals that

reflect Spanish and indigenous traditions.
Lower-income people eat a more carbohydrate-rich
diet.
A typical meal is identified by size rather than
content
Meals usually end with a very sweet dessert,
frequently made frompanela,a type of brown sugar.
There are regional differences in foods.
Colombians enjoy a variety of national and
international cuisines.

HEALTH CARE
Health care has improved
dramatically over the last 30 years
(upper class and middle class urban
areas).
The urban poor and people in
remote regions have limited access
to food, housing, and medical
treatment.
Traditional remedies are commonly
Social
Welfarein rural and
used, particularly
areas.
remote
The social
welfare system has been expensive and inequitably applied, with
only 16 percent of the population currently covered by social insurance.
The poorest segment of the population is not covered by any program. These
groups rely onnongovernmental organizations

ETIQUETTE
Social interaction in the upper class is
generally formal and respectful.
Members oflower socioeconomic groupsfrom
the interior pride themselves on their good
manners.
Lower class individuals in the interior express
mutual respect for each other and their
elders; women are treated respectfully and
given special attention.
Formal greetings among strangers are
mandated, whereas salutations among
acquaintances are informal.

LANGUAGE
The official language is Spanish. All
Colombians speak it except some
of the indigenous populations in
the Amazonian basin
English is used particularly by the
upper class
Takes great care to preserve the
linguistic "purity" of Castilian
Spanish.
200 indigenous languages and
dialects are spoken.

REFERENCES
1. https://www.cia.gov/library/publications/the-world-factbook/geos/co.html
2. Daz Rivero, Gonzalo (1998). Wilson Acosta Valdelen, ed.Orgenes 5.
Santa Fe de Bogot, DC., Colombia: Libros y Libros S.A. pp.112119.
3.

El Frente Nacional. Biblioteca Luis ngel Arango. Consultado el 9 de

julio de 2009.

4. https://freedomhouse.org/country/colombia#.Vc5qPPl_NHw
5. http://www.eltiempo.com/politica/proceso-de-paz/comision-legislativa-pa
ra-desarrollar-acuerdos-con-las-farc/16232217
6. http://www.siicex.gob.pe/siicex/resources/sectoresproductivos/GM%20se
rvicios%20-%
20Colombia%202013.pdf
7. http://geert-hofstede.com/colombia.html

REFERENCES
1. https://www.cia.gov/library/publications/the-world-factbook/geos/co.h
tml
2. Daz Rivero, Gonzalo (1998). Wilson Acosta Valdelen, ed.Orgenes 5.
Santa Fe de Bogot, DC., Colombia: Libros y Libros S.A. pp.112119.
3.

El Frente Nacional. Biblioteca Luis ngel Arango. Consultado el 9

de julio de 2009.

4. https://freedomhouse.org/country/colombia#.Vc5qPPl_NHw
5. http://
www.eltiempo.com/politica/proceso-de-paz/comision-legislativa-paradesarrollar-acuerdos-con-las-farc/16232217
6. http://mecometer.com/

lasses and Castes.The massive urban migration that began in the 1950s saw a middle class
emerge, resulting in a three-class system: upper, middle, and lower. The upper class, which
includes 20 percent of the population, accounts for about 75 to 80 percent of the gross
national product. This group tends to be made up of individuals of unmixed European ancestry.
Within this class, there is an elite referred to as the "oligarchy" that enjoys wealth and financial
security, political power, and education. This group may be considered a caste, since
membership is largely due to birthright, not to individual ability. A wide gap separates the elite
from the masses. Unlike the elite, this group has few opportunities for social mobility. Social
inequality is evident in the lower class, whose members are often malnourished, poorly
housed, disease-ridden, and illiterate.
White people continue to dominate the upper class, while mestizos and mulattoes constitute
the middle and lower classes. Blacks and Indians make up a significant portion of the lower
class. Historically, blacks felt socially superior to Indians despite the fact that Indians occupied
an officially higher position in society.

Read more:http://www.everyculture.com/Bo-Co/Colombia.html#ixzz3imxksrRX

NUTRITION
undernourished and dual burden HHs significantly decreased between
2005 (13.7% and 10.6%, respectively) and 2010 (3.5% and 5.1%,
respectively) (p<0.05). A greater increase of overweight/obesity was
observed for the lowest quintile of wealth index (WI), with an increase
of almost 10% between 2000 and 2010,
The observed prevalence of dual burden households was not different
from the expected prevalence. Results from this study indicate that
although overweight/obesity continues to be more prevalent among
high-income Colombian households, it is growing at a faster pace
among the most economically disadvantaged.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4361151/