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•ANUSHREE GANDHI
•ASHIMA PHUTELA
•MEGHA GUPTA
•NEHA BAJAJ
VISION
To apply innovative
solutions to solve
critical problems
relating to
" Quality of
Education " and
" Access to
Education " for all .
AGENDA
1.About Educomp.
2.Products line.
3.Business initiatives.
4.Strategy.
5.Swot analysis
6.The Ansoff matrix
•
HOW IT ALL STARTED!!!!
one in Sri Lanka, and three in the United States.In addition, the Company
eServices, Learning.com, AsknLearn Pte Ltd, Singapore and via its associates
•
over 21,000 schools and 10.99mn
•
learners and educators across the
•
world.
•
Affiliates.
PRODUCTS LINE
SMARTCLASS
ROOTS TO WINGS
MATHGURU
WIZIQ
RAFFLES MILLENNIUMINTER
LEARNING HOUR
LEARN HUB
SINGAPORE LEARNING
MAGIKEYS
Business
Initiativ
es
2 Offerings
•B2B Division ( products are-
Smart Class, ICT, Professional
Development Product)
•Retail and Consulting
(products are – Mathguru, ETEN,
Millenium Schools,TMS, Vidhya
Prabhat schools,
learninghour.com, learnhub, RTW
and Euro Kids)
Contributions for 2008-09
MARKET PRODUCT
PENETRATION
MARKET DEVELOPMENT
DEVELOPMENT
W MARKET
DEVELPOMENT DIVERSIFICATION
E
N
SWOT ANALYSIS
• STRENGTHS
First mover advantage
Develop content in regional languages.
Huge subscriber base
Innovations- easy to understand.
Expanded into developing educational products that
were employment oriented.
low prices against competitors.
Expansion through -Acquisition and joint ventures
abroad & integration and diversification strategies.
Training for teachers acted as a barriers for new
entrants.
Shortage of teachers and NCLB helped it in tapping
tutorial market (SES).
WEAKNESSES
Requires trained staff – so less teachers
available.
Devotion of time by female teachers.
Govt. schools low spending on
infrastructure.
Awareness about other products than SMART
CLASS.
Dependency on EDUCOMP for technical
assistance.
Changes require investment.
Charges on per student basis.
• 1.dependent on no. students.
OPPORTUNITIES
NCLB act of US.
Emerging IT era.
Lack of standardize and high quality
education in tier III towns.
Shortage of over 2lakhs schools in country.
Increased govt focus on education.
Rising income of middle class segment &
educational priority for Indian parents.
Analysts expected company to register
strong growth despite of economic
slowdown.
THREAT
It’s a capital intensive business.
Being an emerging and growing business it
invites competition.
Analysts felt that payments from govt.
could be delayed.
Risk of change in govt. policy.
Gaining acceptance in tier II and tier III
cities.
RECOGNITION & REWARDS!!!
Educomp wins NASSCOM Foundation Social
Innovation Honours-2010.
Featured in BT 500 2009 list of most
valuable private companies in India .
Ranks first in Education & Training in India’s
Best Companies to Work For 2009 .
Emerging Franchisor of the Year 2008 .
Featured in Forbes magazine's 200 Best
Under A Billion .
Awarded CNBC-ICICI Bank emerging India
award as Company of the year 2005
ROAD AHEAD
They created an competitive edge by providing
innovative products like Parent empowerment
program, Kindermusik.
It plans to serve 15 million learners by 2010 &
aims to become top 5 K-12 education
companies worldwide by 2012.
It is to expand it courses offered and include
business management ,hospitality and tourism
management to enhance employability.
It plans to develop schools in collaboration with
real-estate developers.
ROAD AHEAD
“ Contrary to popular beliefs education is
highly valued by people of all classes and
communities of India, therefore there is
increasing pressure from people at bottom
of the social pyramid for quality education
with a rising no. of families prepared to
spent large proportion of there household
incomes to provide high quality education
to their children and EDUCOMP hope to
facilitate this process….”
• -SHANTANU PRAKASH
THANK YOU