KERRANG!

Magazine Front
Cover Analysis
By Jac Colton

Analysis
Masthead
The KERRANG! Masthead is very big and
bold so that it stands out amongst other
magazines. The font used is unique and was
created for and only for KERRANG! Magazine.
Regular readers of KERRANG! (The Target
Audience) will easily recognise it due to its
design. This creates branding as on all
KERRANG! Magazines, this unique masthead
font will be used. The font is onomatopoeia
for the sound of a guitar (an instrument most
commonly used in rock and metal music).
The font is also cracked, making it look like it
was shattered the loudness of the music and
making it look more aggressive (a stereotype
for rock and metal fans).

Analysis Continued
Main Image (With Direct Address)
The Main image is of Vic Fuentes (lead
vocalist of Pierce The Veil) directly
addressing the Target Audience, this
creates a bond between the Target
Audience and the magazine, increasing
the likelihood of someone from the Target
Audience buying the magazine. He is also
making a be quiet sign with his hand.
This is significant as the main coverline is
titled 100 Secrets Behind The Songs its
almost like he's telling the target
audience through action that he is
keeping quiet and keeping the secret
until the target audience buys the
magazine and reads the main article.
Barcode
The barcode is required part of an
magazine as it allows the shop to know
when a product has been sold. It is at the
bottom of the magazine so it does not get
in the way of the important parts of the
magazine

Analysis Continued
Main Coverline (with Mise-enscene)
The main coverline is big ,bold
and is in the centre of the front
cover so that is stands amongst
the other coverlines and
magazines. It relates to the Miseen-scene of the main image as in
the background of the image are
names of loads of different bands
and artists who appear in the
magazine. This shows that tee
target audience is people who
like all types of rock and metal
music there are bands and artists
of different genres featured in
the background of the main
image (e.g Guns N Roses: Classic
Rock, Paramore: Pop Punk,
Slipknot: Heavy Metal)

Analysis Continued
Freebies
Freebies are used to convince people to buy
the magazine. Poster are usually an easy and
cheap freebie to add into a magazine. They
also advertise the contents of the magazine
as most of the time, the posters will be of bands
and artists who are featuring in various articles
within the magazine.
Use of Colour
The colour cannot be seen on this scanned
version of the magazines front cover but it
does not make it any less important. The main
colour for this particular issue is green, which
links into the main article as Vic Fuentes is the
Lead Vocalist of Pierce The Veil (and Pierce The
Veil main colour for posters, artwork, album art
is Green). The BLOODSTOCK Preview header on
The top right of the magazine is coloured in red
which links in with the bloodstock name as
blood is red. Finally there are yellow borders and
patches (most notable on the footer featuring
Blink 182). This links with the branding as
KERRANGS
main colour scheme is black and yellow.