Session 4 Content Management For WEB 2 0 by Phil Hoppe - Astral

Enterprise Content Management
in the
Web 2.0 Context
Content Management Specialists

Phil Hoppe
April ‘08
1
Agenda
• ECM Overview
• Web2.0 ECM Challenges!
• So, How does ECM fit into a Web2.0 Strategy?
• What Web2.0 features are provided by ORCL
ECM?
• RSS, Wiki, Blog…….
• Drill-down into RSS – detail rapid development
• Conclusion
Astral Consulting Services Pty Ltd. All rights reserved 2008

2
We Are In the Middle of an
Information Explosion
“Every day, we create and

store more information in
the digital format than has
been stored for most of our
history on paper.”
Source: John Batelle: The Search, How Google and its Rivals Rewrote
the Rules of Business and Our Culture
3
Understanding ECM Technology
Content Management Specialists The Fundamentals
Ability to manage content by:
• Type
• Property
• Channel
Ability to deliver a unique user experience

regardless of the channel
– Browser
– Mobile Device
– Games console etc.
Theatrical Home Video Pay Per View Download

4
Content Management Specialists It’s Managing Unstructured and Semi-
Structured Information
Structured Information Unstructured Information
90% of Enterprise
Information is
Business Intelligence Unstructured
Data Mining
Data Warehousing
80% of this Information
is Unmanaged
Database
75% of All Statistics are
Made-Up by Presenters
Database Database

5
It’s Sharing Content Across the Enterprise
CONTRIBUTOR CONTENT CONTRIBUTE FORMAT DELIVERY CONSUMER

TYPE VIA
Internet
Audio Video Web browser XML Web services
SOAP
CAD files Desktop HTML Extranet
WSDL
Individual application
MS Office WML
COM Intranet
HTML pages Windows cHTML
folders JAVA
Multimedia HDML Applications
HTML form HTTP
Graphics PDF
Auto FTP Wireless
Project Scanned docs categorization Native
ICE
Repositories XML ODMA JPEG
Disconnected
Email Programmatic GIF RSS feeds
integration WBMP Repository

6
Content Management Specialists It’s Managing Content Through its Lifecycle
Store
Version
Capture
Index
Create
Manage
Cleanse
Distribute
Publish
Retain Search
or Destroy

7
Web2.0 Content Challenges
Bi-Directional

8
Openness
Easy, social, free, uncontrolled

9
User-Interaction

10
User-Generated
Content
11
ECM Platforms Traditionally
Provide
Control
Structure
Procedures
Process, Rigidity,
etc. etc. etc.
12
The Web 2.0 content challenges
If Web 2.0 is about being

bidirectional, openness, user
interaction and user generated
content and ECM is about control,
how do they work together?

13
Web2.0 Technologies and
Initiatives?
RSS Cloud Sourcing Rich Internet

App Folksonomy Ajax Blog Wiki
Google Facebook SNS Web 2.0
Longtail Second Life Tag Cloud
Web As Platform Knowledge
Worker MySpace Shadow IT Social
Networking Wikipedia Rogue IT
Tagging Endless Beta Collective
Intelligence OpenAPI Emergent
Collaboration Flickr UCC
Enterprise 2.0 Network Effect
14
What Isn’t Integral to Web2.0?
Bulletin Boards
Email
Backup and Restore
Discussion Groups
Instant Messaging etc. etc.
15
Spot Quiz 1
Email is a good example of a Web 2.0

technology?
3. True
4. False

16
Spot Quiz Winner is…

17
What’s ECM
• Enterprise Content Management

• Business Enabler
• Continuity, Collaboration, Compliance, Costs
• Business Disciplines
• DM
• RM
• DAM
• WCM
• Embodiment of Web 2.0

18
Whats ECM
ECM another view
Consumers and Contributors
Portals, JSR 168 portlets, web sites, DM,

RM, DAM, WCM, Collaboration, ERP,
CRM, data mining
Content Services
Checkin, workflow, permissions,

metadata, Search, Collaboration,
renditions, metadata refinery
Content Repository
Services
storage, database
DB FS

19
Whats ECM
ECM can look like this

20
Spot Quiz 2
Is ECM..
2. Document Management?
3. Digital Asset management?
4. XML documents?
5. Web Content Management?
6. Records Management?
7. A set of technologies for managing unstructured
digital information?
21

22
How does ECM fit into Web 2.0
strategy?

23
ECM Strategy - Web 2.0 tools
Internal use External use

Tool
Project documents Knowledge base
Doc
wiki Technical documentation DB ppt
Support
Competitive intelligence Best Practice
Search Results Data reuse

XMLD
RSS Subscription Updates wiki and blogs
B
‘Light’ Integration News Feeds
Research Document Sharing

workspace DB Doc
Doc
Project documentation Project plans
Threaded discussions Comments

discussion around topics or content DB Suggestions
Project updates Project updates

NAS /
blog Configuration updates News
SAN
Business focus

24
Web 2.0 challenges
• Accountability
• Security
• Scalability
• Storage and Management
• Search
• Compliance

25
Web 2.0 tools with ECM
Tool Internal use External use

Project documents Knowledge base
wiki Technical documentation Support
Competitive intelligence Best Practice
Search Results Data reuse

RSS Subscription Updates from wiki and
‘Light’ Integration blogs
Research Oracle Document Sharing

workspace Project documentation Project plans
UCM
Threaded discussions Comments

discussion around Topics or content Suggestions
Project updates Project updates

blog Configuration updates News
Business focus

26
ECM manages information

27
ECM embraces the characteristics
of
Web 2.0 tools
• Search
• Taxonomies
• Tagging
• Links
• Signals

28
Spot Quiz 3
SLATES stands for
3. Silos, Libraries, Authors, Taxonomy, Extensions,

Signals
4. Search, Links, Authorship, Tags, Extensions,
Signals
5. Simple, Loose, Anytime, Tags, Easy, Signals
6. Search, Labels, Automatic, Typed, Effect, System

29

30
Web 2.0 in Action
In Sicily, the Mafia is imposing

protection money against a
group of poor pizza-shop
owners.
Astral Consulting Services Pty Ltd. All rights reserved 2008 Source - AIIM 31
Web 2.0 in Action
Over a few quiet beers,

the group realise that
they are all paying
protection money to
the Mob.

32
Web 2.0 in Action
The group decide to

collaborate to determine
how many restaurants are
being charged protection
money and how much
money is being collected by
the Mob. They investigate
different technologies.

33
Web 2.0 in Action
Luigi looks at RSS feeds to determine

if any information can be gathered
automatically from other
restaurants.

34
Web 2.0 in Action
Mario investigates whether Wikipedia

can be used to collaborate on Mob
activity and protection payments
etc.

35
Web 2.0 in Action
Giuseppe investigates Blogger to

establish whether this can be used
to track the Mob.

36
Web 2.0 in Action
Roberto looks at Google and its

search and mapping capabilities.

37
Web 2.0 in Action
The Mob continues its protection racket,

demanding more and more money from the
poor pizza-shop
owners. New shops
are targeted by the
Mob on a weekly
basis.

38
Web 2.0 in Action
The pizza-shop owners decide that Wikipedia is their

best option for collaboration against the Mob.
Mario creates a new Wikipedia

environment, the pizza-shop
owners start collaborating
information about the Mob and
39
Web 2.0 in Action
No other restaurants around have the

ability to create and distribute
information automatically
Google is used for research against the

Mob
Blogger is used to promote activities in

a public forum (using anonymous
40
Web 2.0 in Action
Through collaboration and knowledge-sharing, the

pizza-shop owners are successful in reducing their
protection payments to the Mob.
After seeing how focused

and determined the pizza-
shop owners have become,
the Mob ask them to enter
The world of gourmet
Catering and become a
supplier for their
‘family’ gatherings.
41
Spot Quiz 4
Which Web 2.0 technology was most likely

used by the this group of Sicilian
businessmen in the previous example?
2. Wiki
3. Blogs
4. RSS
5. Instant Messaging
6. Email

42

43
RSS example
Create RSS

44
RSS example

45
RSS subscription

46
ECM in action

47
Summary
• 90% of enterprise information is

unstructured – this percentage is growing
on an annual basis as the uptake of Web
2.0 accelerates
• Web 2.0 initiatives and strategies
ultimately rely upon content and
information management
• Oracle’s ECM products provide the
48
Conclusions
• ECM is a key enabler for Web 2.0 deployments

• ECM embraces Web 2.0 initiatives
• Oracle has had a web-focus for many years and leads the Web 2.0
capability space for ECM vendors globally
• WEB 2.0 applications get better on a daily basis

• ECM is platform for service-led initiatives and deployments
• Providing simple service-based interfaces to interact with
unstructured and semi-structured content with context and security
built-in
• ECM in the modern world provides protection rather than

restriction for an enterprise whilst allowing for the flexibility
and openness promoted by Web 2 .0
49
Questions ?

50
EVALUATION
Evaluation -
• How did you rate the Content that was presented?
1 5
Poor Excellent
Evaluation -
• How did you rate the Delivery of the presentation?
1 5
Poor Excellent
Evaluation -
• Would you like more information on Enterprise

Content Management in the Web 2.0 Context?
2. Yes
3. No
Evaluation -
• Would you like to attend a workshop on Enterprise

Content Management in the Web 2.0 Context?
2. Yes
3. No

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Enterprise Content Management

Content Management Specialists

Astral Consulting Services Pty Ltd. All rights reserved 2008

“Every day, we create and

Ability to deliver a unique user experience

Theatrical Home Video Pay Per View Download

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

CONTRIBUTOR CONTENT CONTRIBUTE FORMAT DELIVERY CONSUMER

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

If Web 2.0 is about being

Astral Consulting Services Pty Ltd. All rights reserved 2008

RSS Cloud Sourcing Rich Internet

Email is a good example of a Web 2.0

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

• Enterprise Content Management

Astral Consulting Services Pty Ltd. All rights reserved 2008

Portals, JSR 168 portlets, web sites, DM,

Checkin, workflow, permissions,

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

Internal use External use

Search Results Data reuse

Research Document Sharing

Threaded discussions Comments

Project updates Project updates

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

Tool Internal use External use

Search Results Data reuse

Research Oracle Document Sharing

Threaded discussions Comments

Project updates Project updates

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

SLATES stands for

3. Silos, Libraries, Authors, Taxonomy, Extensions,

Astral Consulting Services Pty Ltd. All rights reserved 2008

Astral Consulting Services Pty Ltd. All rights reserved 2008

In Sicily, the Mafia is imposing

Over a few quiet beers,

Astral Consulting Services Pty Ltd. All rights reserved 2008

The group decide to

Astral Consulting Services Pty Ltd. All rights reserved 2008

Luigi looks at RSS feeds to determine

Astral Consulting Services Pty Ltd. All rights reserved 2008

Mario investigates whether Wikipedia

Astral Consulting Services Pty Ltd. All rights reserved 2008

Giuseppe investigates Blogger to

Astral Consulting Services Pty Ltd. All rights reserved 2008

Roberto looks at Google and its

Astral Consulting Services Pty Ltd. All rights reserved 2008

The Mob continues its protection racket,

Astral Consulting Services Pty Ltd. All rights reserved 2008