Presented by:

Rochelle Divina Balista

ENT12
• The banana plant is not a tree. It is
actually the world's largest herb!
• Banana is originally from Malaysia
• A banana really is a natural remedy
for many ills. It is also rich in
potassium and is one
of the best value
foods around.
• Most popular and consumed fruit
in the world with almost 1000 varieties
• valuable source of vitamin B6,
vitamin C, and potassium.
• grown in at least 107 countries.
• Size 2–9 m (6.6–30 ft) tall at
maturity.
 Varieties
• classified either as dessert bananas
or as green cooking bananas.
• Cavendish variety - produced for
export markets.
• Tall varieties 15-20 feet in height.
• Medium-sized varieties 8 feet in
height:
• Short varieties 4-foot banana plants.
The bananas above is a seedless
hybrid dessert banana ‘Silk’; the yellow-
fleshed banana on the right is a Fe‘i
banana ‘Karat’.
Cavendish
Banana
Senorita Saging na Saba
 A banana contains:
 
• 86 calories   1 gram of protein
• 3 g of dietary fiber 26.9 g carbohydrates
• 23.9 g sugar  467 mg Potassium
• 43 mg Magnesium  27 mg Phosphorus
• 7 mg Calcium 1.3 mcg Selenium
• .4 mg Iron 95 IU Vitamin A
• zinc, manganese and copper
• 11 mg Vitamin C 7mcg Vitamin B6
• 22.5 mcg Folate (important during pregnancy)
• .6 mg Niacin  31 mg Pantothenic Acid
• .67 IU Vitamin E 
• Food products
• Animal feeds
• home remedy for the treatment of jaundice 
- India
• Banana leaves as disposable food containers
• Can cure depression, PMS, anemia, blood 
pressure, constipation, hang-overs and 
many more.
• Sources of seeds and seedlings
RC Agri-business Center
Finca Certificada por Better Banana
Project
• Florentino Torres St., Davao City, Ph
•AMS Farming Corporation
•Cabadbaran Fruits Corporation
•Soriano Fruits Corporation
•Soriano Farms, Inc.
•Davao Fruits Corp.
•Banambo Agricultural Corp.
•Compostela Plantation, Inc.
Climate - The edible bananas are restricted
to tropical or near tropical regions
80°F (26.67°C)
Soil -deep, well-drained soil—loam, rocky
sand, volcanic ash, sandy clay.
Fertilizer
others
 POST HARVEST SUBSYSTEM
• Spraying with disease prevention chemicals
• Measurement on the banana
• Assessment:
- Bunch weight (kg)
- Number of hands/fingers
- Fruit weight (g)/Fruit length (cm)
- Fruit girth or circumference (cm)
• Bananas should be firm, but not too hard,
bright in appearance, and free from
bruises or other injuries. Their stems and
tips should be intact. The size of the
banana does not affect its quality.
• The fruit is carefully handled, transported
quickly to the seaboard, cooled, and
shipped under sophisticated refrigeration.
This sophisticated technology allows
storage and transport for 3–4 weeks at 13
degrees Celsius. On arrival at the
destination, the bananas are held at about
17 degrees Celsius and treated with a low
concentration of ethylene
• Ro-ro
• Promotions
• Not much marketing has to be done to
banana to make people buy it but value-
adding activities has been made to
increase its profitability.
 Top banana producing nations - 2007
(in million metric tons)
1. India 21.77
2. China 8.04 World total
3. Philippines 7.48 72.5
4. Brazil 7.10
5. Ecuador 6.00 Source: Food and Agriculture
6. Indonesia 5.46 Organization of the United
7. Tanzania 3.50 Nations
8. Costa Rica 2.08
9. Thailand 2.00
10. Mexico 1.96
 - Lakatan 8-10 pcs/kg
28.00 Wholesale
27.00 Retail
40.00 Supermarket/Groceries
- Latundan 10-12 pcs/kg
18.00 Wholesale (as of March 05, 2010)
16.80 Retail
30.00 Supermarket/Groceries
 Prevailing-Lowest-Highest
• (Lakatan)P35 P30 P40
• (Latundan)P30 P25 P40
Source:
http://magkano.net/market/fruits_price.htm
 Directory of Processors
• DOLE PHILIPPINES, INC
4th /F BA-Lepanto Bldg., Paseo de Roxas
Makati, Metro Manila
Contact Person: Luisito Goduco, Director
Fax No.: 818-6914 Tel. No.: 810-2601
Main Activity: Grower/Exporter
Product(s): Banana, pineapple,
asparagus
• DIAMOND FARMS, INC.
Ladislawa Village, Buhangin Davao City
Contact Person: Rolando Alladin
Tel. No.: 7-44-46; 7-86-43; 85-11-21
Main Activity: Producer/Exporter
Product(s): Banana (Cavendish)
• EDEN CORPORATION
505 Aguho St., Juna Subd., Matina, Davao Oriental
Contact Person: Francis Ledesma, Vice President
Telex: 8886 JVADVO PU Fax No.: 826-4023
Tel. No.: 6-49-61 to 69
Main Activity: Producer/Trader/Exporter
Product(s): Banana (Cavendish), coffee, coconut,
pineapple
• ALLIED FRUITS CORPORATION
6/F Merchandising Bldg., 313 Sen Gil Puyat
Ave., Makati, Metro Manila
Contact Person: Antonio Sayo, General manager
Telex: 64987 Fax No.: (632) 817-3832 Tel.
No.: 88-82-94; 88-82-77
Main Activity: Processor/Exporter
• NESTFARMS
411 Quirino Ave., Paranaque Metro Manila
Contact Person: Maurice Dizon Tel. No.: 832-23-
71 to 74
Main Activity: Producer/Exporter
Products: Banana, mandarin, pomelo, poncan,
cacao, hogs
Japan-Philippines Economic Partenrship
Agreement (JEPA)
Department of Agriculture
Food and Agriculture Organization (FAO)
(World Banana Economy)
United Fresh Fruit and Vegetable Association
World Trade Organization
Department of Science and Technology
• Infestations - banana spider mite, black
weevil, nematodes
• Trade regulations
• Credit facilities are not enough
• CARP - In 1973, Malacañang issued Letter
of Instruction 58 limiting the hectarage
planted to Cavendish banana to 21,000
hectares.
 Trade
World production and international
trade in bananas in thousands of tons
(1961-2006)
Distribution of the world banana
production by main actors
Average on the 2003-2007 period

Source: UNCTAD Secretariat from FAO statistics

Distribution of the world Banana exports
Average on the 2002-2006 period
Distribution of the
world Banana
imports
Average on the
2002 - 2006 period
• Bananas are healthy (even healthier than
apple) thus we should eat it more often.
• Bananas are not exempted from diseases
and pests.
• A banana plant is not a tree!!!
• Banana is a useful commodity so we
should not take it for granted.
• The Philippines is called “Banana
Republic” for a reason!!!
• Bananas originated from Malaysia.
• Bananas are fragile commodity and we
should take care of it especially after
harvesting.
• Fruits also have stress. We should do
strict measures to protect the commodity.
• Japan and US are the major trade
partners of the Philippines
http://www.fas.usda.gov/htp/horticulture/bana
http://www.ctahr.hawaii.edu/fb/banana/banan
http://www.unctad.org/infocomm/anglais/banana
http://bananamarketing.com/
http://www.philonline.com.ph/~webdev/da-amas/
And many more…