Mingle

Milky juice +medicated

By:
Mohammed Zeeshan
Ahsan Khan
Farshad Idress
Hafiz Bilal


Business Type

Manufacturer. (B-to-C)

Shop Address

DHA , GULSHAN, NORTH

NAZIMABAD

Year Established

Contact numbers
COMPANY DESCRIPTION

2015

Phone: 02136464360-6
Fax:

02136483674

We are the first to introduce the concept of providing the MILKY JUICE +
MEDICATED in the market. It is full of energy and providing the freshest
moments when the customer drinks it.
MINGLE is going to establish itself as a leading dairy drink in the market
which makes people fresh in the comparisons of other drinks. We will start
our business in the heart of Pakistan, Karachi having shops in DHA ,
GULSHAN, NORTH NAZIMABAD

MISSION STATEMENT
MINGLE strategy involves providing for its
customers with the best possible experience
of having milky juice + medicated like never
before, and to create fruitful relationships
with them by delivering the products at the
supreme quality as per our promise, this will
be accomplished by providing our customers
with the best and the freshest possible Dairy
products

SITUATION ANALYSISINDUSTRIAL ANALYSIS:

The soft drinks market in Pakistan enjoyed dynamic

growth over the review period in both volume and
current value terms. Juices and Carbonated drinks
have become part of the culture in Pakistan and
multinational companies have maintained their
standards over the years to provide consumers with
high quality drinks. Off-trade sales are higher than
those of the on-trade but both achieved strong growth
over the review period.

 COMPETITIVE ANALYSIS:
In formulating business strategy, owner must
consider the strategies of the products competitors.
Carbonated drinks, juices and lassi are fall in the
category
of
competitors
of
MILKY
JUICE+MEDICATED.
INDIRECT COMPETITORS:
There is no direct competition with carbonated
drinks and juices. Like COCA COLA, PEPSI,
PAKCOLA, NESTLE JUICES etc.
They all are indirect competitors.
DIRECT COMPETITORS:
MONOPOLY

CUSTOMER ANALYSIS:
MINGLE is to satisfy the consumers needs. We are able to
provide MILKY JUICE+MEDICATED for many different
target markets including, people of all ages, genders, races,
etc. it is able to sell to a diverse Karachi population.
In todays society, people are looking to lead better, healthier
lives; it is rich in calories and has low fats with the great taste.
MILKY JUICE+MEDICATED will be purchased by all the
different classes, but mainly by the lower and middle class
citizens, because they have money to spend on these type of
items.

S.W.O.T

Unique product.
No direct competitor.
The drink is highly nutritional.
It is part of Pakistan culture.

S.W.O.T

We have less market share.

Limited resources.
Risk is high due to new product.

S.W.O.T

It is good for health so we have

opportunity to capture customer
attention.
We have opportunity to extend
our product all over Pakistan.

S.W.O.T
Strengths
Strengths

Weaknesse
Weaknesse
s
s

Opportunit
Opportunit
is
is

Threats
Threats

Uncertainty of future.
The entrance of competing companies like Nestle,
Engro foods and Olper's Milk that offer a
number of dairy products, they could bring out the
same product like ours.
.

MARKETING STRATEGIES
TARGET MARKET AND SEGMENTATION
Market Segmentation:

Demographic:
Age:
Above 5 years
Gender:
Male & Female
Income:
25000
Occupation:
Any
Psychographic:
Social class: Upper class and Middle class
Any lifestyles and personality.
Geographical:
City:
Karachi.
Areas:
DHA , GULSHAN, NORTH
NAZIMABAD

Behavioral:
MINGLE is recognized as a quality drink and therefore people
drink it without any hesitation whenever they are thirsty or
otherwise.
Occasion:
Regular Occasion, Special Occasion, Holidays and Seasonal
Occasions.
Benefit:
Taste and quality is specialty of our product.
And also our product is good for health.

PRODUCT LIFE CYCLE OF MINGLE

The Product Life Cycle (PLC) is used to map the lifespan of a
product. There are generally four stages in the life of the product
It is important for us to understand and formulate
appropriate strategies for each stage

Introduction Stage Of MINGLE

In the Introduction stage, MINGLE is launched and initially promote. Efforts are made
for creating its awareness in the market, inducing trial of the product. The costs is high,
sales volume is low.
Growth Stage Of MINGLE
In the growth stage MINGLE will experience rapid increase in sales volume and its
competition began to increase. People got more awareness about MINGLE and the
increase in the competition leads it to decrease prices.
Maturity Stage Of MINGLE
When MILKY JUICE will in the Maturity stage. The marginal costs of it will low in
this stage, sales volume will at the peak and most of the market will covered. There will
be increase in competitors which will enter in the market. MINGLE differentiation and
features diversification will emphasize to maintain and increase market share.
Decline Stage
This is the stage in which sales of the product begin to fall. Either everyone that wants
to has bought the product or new, more innovative products have been created that
replaces that product. The only way to increase sales during this period is to cut the cost
of the product.

MARKETING MIX OF MINGLE:

Marketing decisions generally fall into the following
controllable categories:

Product
Price
Place (distribution)
Promotion

ELECTRONIC MEDIA
We advertise through private T.V channels between the shows at night time duration. This advertisement is

at least 3 to 4 months.
The product slogan is

DRINK FOR HEALTH. Is the frequent announcement on

televisions and billboards in order to be remembrance of the product.

PRINT MEDIA
The two most common print media are newspapers and magazines, but print media also include billboards.

Print media is important because it can reach such a large audience. We advertise through news papers, at
least 2 month duration.

NEWS PAPERS
When deciding upon a newspaper in which to advertise, there are three physical
consider:
DISTRIBUTION
SIZE
AUDIENCE

MAGAZINES
Audiences can be reached by placing ads in magazines which have all defined
geographic, demographic, or lifestyle focus.

criteria to

COST OF PRODUCT

Artificial Flavor +FRESH FRUIT

Milk
Sugar
Ice
Total Cost
Profit

08
10
08
05
31

Rs: 35 per pack of MINGLE juice

04

CONCLUSION
MINGLE is a unique dairy product, which is

going to be launched first time in Karachi.

Basically MILKY JUICE+MEDICATED is a
cool pleasant dairy drink that is filled with
freshness of soda and combined with the
richness of milk. It is highly nutritional,
hygienic and has a great taste. Thats why we
called it:

POSITIVE COMMENTS
It is very taste and unique.
Packaging is very attractive and easily hand
carry
In my point of view its very famous in future
Its very delicious taste and innovated features.
I love this MILKY flavor.