Laundry Shop

Business Process
Improvement/ Re-engineering
"... the fundamental rethinking and radical
redesign of business processes to achieve dramatic
improvements in critical contemporary modern
measures of performance, such as cost, quality,
service, and speed.
"encompasses the envisioning of new work
strategies, the actual process design activity, and
the implementation of the change in all its
complex technological, human, and organizational
dimensions."

BUSINESS PROCESS
1. To
eliminate
unnecess
ary steps
2. To reduce
opportuni
ties for
errors
3. To reduce
costs

CULTURAL
FACTORS
ORGANIZATIONAL CULTURE
- refers to the MINDSET of employees, including
their shared beliefs, values and goals.
Strong Functional Culture
- KEY FACTOR Successful Implementation of
business process improvement or reengineering
high employee involvement and participation
Long term employment
Sense of teamwork

MANAGING
ORGANIZATIONAL
CHANGE
Employee Assistance
(recurrent problem)
Real improvement can be
successful if management
uses the improvement to
generate more business rather
than to cut the workforce.

 CHANGE CHAMPION an individual who

recognizes the need for change and
seeks to bring it about through his or her
own efforts.

SUCCESFUL CHANGE OF CHAMPION

at a high level in the organizational
hierarchy.
Has strong entrepreneurial skills.
demonstrates political influence within
the organization.
has the ability to persuade and
motivate others.

WELL-DEFINED PROCESS
ESTABLISHED FOR CHANGE
Timetable for certain activities
A set of well-articulated goals
Follow-up
Employee should be aware of:
The goals of the program
The process by which the program will

be implemented and evaluated

The employees role in making the
program a success

Marketing
Research

OTHER TYPES OF
CONSULTANCY WORK

Marketing Strategy Development

Developing Promotional
Campaign
Planning Sales Force
Activity
New Product
Development
Developing Proposals for Financial
Support
Staff
Recruitment
Exporting and International

Marketing Research
It is the process through which
managers discover the nature of
the competitive environment in
which they are operating.
OBJECTIVE:
a. To obtain information which
managers can use to support
their decision-making
b. To reduce risk
c. To enable managers to
dedicate valuable resources in
a more reliable way

TWO TYPES:
Primary Research is information
collected for the specific project.
SUBDIVISION:
a. quantitative research
b. qualitative research
Secondary Research based on information
that has been collated earlier for reasons
other than the project at hand.

Marketing Strategy Development

DEFINITION: A product-market
strategy whereby an organization
introduces its offerings to markets
other than those it is currently serving.

Developing
Promotional
Campaigns

Promotional Campaign
Is any program of activities dedicated to
informing customers about a product,
stimulating their interest and encouraging
purchase.
A series of advertisement using various
marketing tools that share the same message
and ideas to promote a business or event to a
target audience. The typical campaign uses
different media resources including internet,
newspapers, television, radio, and print
advertising.

Planning Sales Force Activity

KEY ISSUES:
1. Overall organization of the team
2. Sales team training
3. Sales team motivation
4. Planning Sales campaigns

New Product Development

Process of developing a
new product or service for
the market.

Developing
Proposals for Financial
Support
Four Critical Areas:
1.Evaluation of the businesss investment needs
2. Identification of funding providers and how
they might be contacted
3. Developing an understanding of the criteria
employed by funding providers and how these
might be addressed
4. Developing communications with funding
providers, particularly in relation to proposals
and business plans

Staff Recruitment
Important Contributions:
1. assessing the firms human
resource requirement
2. creating advertisements (with
insights into both message and
medium) to attract the right
people
3. developing assessment
criteria, interview procedures and
possibly psychometric testing of
candidates
4. advice on the reimbursement
packages new recruits will expect

Exporting and
International Marketing

The most successful moves into

international operations are those which
are based on sound preliminary research
and a thorough understanding of what to
expect. The consultant can assist this
process of discovery.