A STUDY ON HOUSEHOLD AWARENESS AND

ATTITUDE TOWARDS THE DOMESTIC USAGE OF

SOLAR POWER SYSTEM IN MADURAI CITY

Presented by : C.Juhil Susanna

International scenario

TheUnited States, inventor of modern solar PV .

American engineer Russell OhlatBell Labspatented the

first modern solar cell in 1946.

In 1977 US-PresidentJimmy CarterinstalledSolar Hot

water panelson the White House promotingsolar energy.

Japantook the lead as the world's largest producer of PV

electricity, after the city of Kobe was hit by theGreat
Hanshin earthquakein 1995

In 2005,Germany took the lead from Japan. With the

introduction of theRenewable Energy Actin 2000

Currently china is expected to surpass Germany

Indian scenario

Indias energy shortage with a demand-supply gap is almost 12%.

Nodal body - Ministry of New and Renewable Energy (MNRE)

Ministry provides subsidies, financial assistance, fiscal incentives

16 May 2011, Indias first 5 MW of installed capacity solar power

project was registered under the Clean Development Mechanism in
Sivagangai

Major applications Rural electrification, Solar lamps and lighting,

Agricultural support

Major players - Tata Power Solar Systems ,Vikram Solar Pvt Ltd,
Emmvee Group, Waaree Energies Ltd, Moser Baer Solar Group

Objectives

To know the awareness level of prospect customers

in local market

To study the attitude of households towards the

usage of solar power systems

To find out the factors influencing customers towards

the usage of Solar power systems

To identify the possible barriers in adoption of solar

power system

To offer suggestion

Scope

The study aims at identifying the awareness and

attitude of households towards solar power
system.

This could help the marketers to find the

requirement of customers in adoption of solar
power system

Review of Literature

Everett Rogers (2003) - knowledge leads to

persuasion and this is followed by the decision to
either adopt or reject the innovation.

Painuly (2001) with different forms of electricity

generation, solar PV systems may not be able to
compete in terms of higher initial cost.

Company profile
Company Name

BORG ENERGY INDIA PRIVATE LIMITED

Business

Renewable Energy Company providing Solar,

Wind & Hybrid Energy Solutions

Incorporation

14 October 2011

Parent company

BORG Inc , USA

CMD

Boaz Augustin

COO

Raja John

CFO

Sumathi John

Infrastructure (TN)

30 distributors, 40 Borg Care and 34 Power Plays

Registered office

Chennai

BORG ENERGY
Vision We strive to deliver Power to the People by
connecting people and technology towards an empowered
living
Mission Inspire, Innovate and Integrate For aLife
Changing ExperienceOffering A Brighter Tomorrow

Activity

Services

1st Project

R&D, Design, supply of micro solar power

plants.
BORG Power Consultant
BORG Capital
Post purchase services
task from Power Grid Corporation of India Ltd

Products
Accessories
Panel
String
Tesla
power
inverters
station
PCUAstra
PMS
Farm series
Central
inverters

Product Range

Competitor
s
Top 10 in INDIA

Local competitors
Blaze Power Solar

Tata Power Solar Systems

Solsen SolarEquipments [P] Ltd

Ltd

A T R Solar
REN Solar Energy Solutions (P)
LTD
Hindustan Electric Systems (P)
Ltd

Vikram Solar Pvt Ltd

Emmvee Group
Waaree Energies Ltd
Moser Baer Solar Group

Agaram Universe

Websol Energy System Ltd

Solar Manpower Solutions

Photon Energy Systems Ltd

JK Solar, J K Technology

Swelect Energy Systems Ltd

G V Solar Power

Surana Ventures Ltd

ConSun Energy Solutions (P) Ltd

Premier Solar Systems Pvt

DOSAN SOLAR

Ltd

BORG Power Play Franchise

Showroom

Assistance in setting up a showroom of products

Business development team will giveTraining in

running business

A dedicated account manager to handle all orders

Strong media promotion

CRM Assistance

Lead Sharing