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SUBMITTED BY :
MBA First Sem
Shuchi Gupta
OVERVIEW
ATTITUDE DEFINITION
COMPONENTS OF ATTITUDE
ABC MODEL
FORMATION/ SOURCES OF ATTITUDES
TYPES OF ATTITUDE
FUNCTIONS OF ATTITUDE
CHANGING ATTITUDE
ATTITUDE
TYPES OF ATTITUDE
Characteristics of Attitudes
socialization
Informational/
Cognitive
(i.e. beliefs)
Affective
(i.e. emotions)
learning
Attitude
Behavior
observable
COMPONENTS OF ATTITUDES
Formation/ Sources of
Attitude
DIFFERENT ATTITUDES OF A
PERSON
TYPES OF ATTITUDES
Job Satisfaction
A collection of positive and or negative
feelings that an individual holds toward
his or her job.
Job Involvement
Identifying with the job, actively
participating in it, and considering
performance important to self-worth.
Organizational Commitment
Identifying with a particular organization
and its goals, and wishing to maintain
membership in the organization.
FUNCTIONS OF ATTITUDE
CHANGING ATTITUDES
Providing New
Information
Use of Fear
Resolving Discrepancies
Reward System
Influence of friends and
peers
Co-opting
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