ENTREPRENEURS COMPETENCY BUILDING

Better
Entrepreneur
Huge Profit

High Sales

Better
followers

Qualities of
its products

More Demand

Conceptual Framework
The entrepreneur is an innovator, one that
introduces new technologies into the
workplace or market, increasing efficiency,
productivity or generating new products or
services

Manager Vs Entrepreneur

Manager achieve results by directing

Entrepreneur creates vision
Strong Entrepreneur and Weak Manager
Weak Entrepreneur Strong Manager

Success Story

60 percent of the market share in less two

months
30 millions users
personal computers applications
$80 Million in first year and
$500 million after three years
Microsoft 14 years

Netscapes Founders
( Jim Barksdale and Marc
Andressen) Four Principles

Living vision of products, technologies

and markets i.e., tightly linked to action.
Hire and acquire managerial experience
in addition to technical expertise.
Build the internal resources for a big
company
Build external relationship

Failure story

BPL mobile
Standard Motors

Entrepreneur competencies
Behavioral specialists crafted 14 dimensions profile of the entrepreneur

Behavioral specialists crated 14 dimensions profile of the global leader.

I. Thinks globally
Lakshmi Mittal born in village-safalpur Rajasthan No
Electricity- Moved to Calcutta-1960 - 1976 completed his graduation
- Commercial studies - started a company ISPAT manufacturing
steel. Then started another mill in Indonesia Tremendous demand
for steel in the world Take initiatives and perceptive with foresight .
In 1989 bought a steel firm ISCOTT Good infrastructure but bad
management leads to loss - Iscott was making profits after a
decade-Successful acquisitions in many countries- purchased steel
plants in Mexico, Canada- Germany, Ireland and Kazakhstan. In
1995 moved head quarters from Indonesia to London, UK. In 2005
he is the 3rd richest person in UK. Networth is $17 Billion pound ie
1,234 lakhs crores.

II. Anticipates opportunity

Ambani has been described as the Wizard of
the Indian corporate sector Undisputed mogul
of the textiles Industry A lonely clerk in Aden
Self confident and optimistic - Ambani moved
from trading to manufacturing by setting up his
first textile mill at Naroda in 1966. Tiny unit four
imported warp- knitting machines and dying
section In 2004- Total assert value 90000
crores - now more than 3,35,928 crores. Ability to
take quick decisions implement projects with
astonishing speed a head of schedule.In 2010
-7,522 crores of net profit at the rate of growth
46%.

III. Creates a shared vision

Public responsibility In 1981 and six of his
associates mere contribution of Rs.10000
Hard work and perseverance- Infosys Public,
Customers employees are highly respected
dynamic and innovative company. In 2003murthy was named Asias business men of the
year. Thailand PM appointed as advisors on IT
Field. He and his wife are involved in worthy
charities and CSR Total value of the infosys
1,57,644 crores Dr.A.P.J.Abudul Kalam also
suggested for CSR Creative and need to
achieve

IV. Develops and empowers

people
Corporate like HUL used to organize
EDP-MUL encouraged and implement the
autonomy and also adopt Japan style
Management Responsive to
suggestions and Criticism

V. Appreciates cultural diversity

Top level executives must acknowledged
foreign bloods and accept their job
position. Bill Gates- Preferred Indian
Able to take calculate risk - Trust integrity
sincerity and the like - companies should
adopt cross cultural collaboration in order
to combat the cultural shock

VI. Builds team work and

partnership
C2P2T2
C2 Commitment-Communication
P2 Purpose and Participation
T2 Trust and Transparency
In 1907 J.N Tata London - to raise capital Failed not
possible Raised capital from 8000 investors in Bombay
30000 workers Loyalty Never closed- 1968 all
enterprises closed for 48 days except TISCO
Preference in employment to employees children no
retrenchment policy take over of Nat steel brand
names starts with India- versatile knowledge

VII Shows Technological Savvy

Technological up gradation is the one of the
key factors for sustainable growth AKIO Morita
CEO and co founder of Sony Corporation 1955
-AM Transistor Two band Transistor 1957 - FM
Radio 1958 Video tape recorder in 1960Small screen TV Set 1961. In 2009 FM Radio
walkman, Camera, Mobile and what not Secret
of success the way they treat their employees
Flexible and able to adapt.

VIII Encourages constructive

challenge
TVS has collaborated with Suzuki from
Japan for manufacturing of two wheelers.
Later TVS has dismantled with Suzuki and
started on its own production
Independent minded. TVS 50 is the
popular
brand
in
rural
market.
Venusrinivasan has received the best
businessmen award.

IX. Achieves a competitive

advantage
In the present competitive world survival is
the herculean tasks for the top brass take for
instance HCL founder Shivnadar was born in
1952- Studied engineering 1968- worked in
Delhi clothe Mills. He and six colleagues
started small company Hindustan Computers
in a one room in Delhi. His Management Style
delegation decentralization each unit as an
independent centre. In 2004 he was ranked
the 126th richest person in the world NIIT
Computer education Respond positively to
challenges Bill Gates met privately in
1996.Total value of the HCL Rs.25,761 Crores in
2010.

X. Demonstrates personal
mastery
Showcase the talents and potentials and
raise up to the occasion.
Sachin set bench mark at the target of
Gavaskar.
P.Chidambaram FM Education VDI
Scheme Rs.10,000 crores
Dr. Manmohan Singh LPG Professor
of Economics Energetic and diligent

XI. Shares leadership

Psychological support RahulBajaj The
two Wheeler King world second largest
scooter manufacturer Knowledgeable of
markets - 4th largest two wheeler. 80%
market share in scooters 34% in two
Wheelers- Bajaj prefers to call as
colleagues not subordinates staying in
Akurdi loves to stay in factory. Now it has
reached 15,18,000 (2+ 3 Wheelers)
1960 Volume of sales
6,000
1967 Volume of sales
21,000
2008 Volume of sales 15,18,000

XII. Lives with Values

Ethical practice - corporate stalwarts act as a
role model K.K Birla He declined offer of
directorship of RBI and Membership of
planning commission- Dedication, extra
confidence, aggressiveness and Dynamic
leader- reasonable dividends for share
holders- lucrative incentives for employees consumers get good quality at fair price not
profiteer -he took over closed companies
along with all employees revamped.

XIII. Ensures customer

satisfaction
Customer is king Cavincare division started a small tiny shampoo Sachet
packing Resourceful and Persevering
Now net asset values exceed more than
500 crores Ruchi Pickles Saloon and
threatening to MNCS Total turnover of
the Cavincare Rs.882 crores in 2010

XIV. Embraces change

Followers accept the change learning
organizations-Change Management
Constantly watch the market and to cater
the need of customers Able to get along
well with others.
AnnamalaiUniversity- Ranbaxy

Emotional intelligence

Self awareness recognize emotions effects on others-strength and

weakness

Self Confidence courage to face any situation

Self Management Can keep their disruptive emotions Impulses

under control maintain integrity and honesty Adapt their behaviors
to change

Empathy

Social awareness Good understanding others Active interest on

others concerns.

Social skills Sense of others developmental needs- inspire and lead

groups Send convincing message

80% EQ 20% IQ Successful personality Now a days SQ also plays

a pivotal role for successful individuals.