V.

VISHNUPRABHU, KCT B SCHOOL

Selling

Sellingis offering to exchange an item of value for a different item.

The original item of value being offered may be either tangible or
intangible. The second item, usually money, is most often seen by the
seller as being of equal or greater value than that being offered for sale

Example: Person A goes to customer directly with a product and asks

him to buy it directly. The customer has never seen or heard about the
product before this.

Marketing

According to American marketing Association:

Marketing management is the process of planning and executing the

conception, pricing, promotion and distribution of ideas, goods and
service to create exchanges that satisfy individual and organizational
objectives.

Example : Person B first informs the customer about the product

through demo or presentation . His product is also featured in Media
and customer info on the brand.

Basic diff between selling and

Marketing

Difference between selling &

Marketing
Basis

selling

Marketing

Emphasis

Emphasis on product

Emphasis on consumer needs and

wants

orientation

Management is sales-volume
oriented

Management is profit oriented

Technology

Emphasis on staying with

existing technology and
reducing costs.

Emphasis on innovation in every

sphere, on providing better value by
adding the superior technology

Difference
between selling & Marketing
Basis

Selling

Marketing

Approach

Company manufactures Company first

the product first and
determines customers
decides to sell it.
needs and wants and
then decides on how to
deliver a product to
satisfy these wants.

Planning

Planning is short-term
oriented, in terms of
todays products and
market

Planning is long-term
Oriented, in terms of
new product,
tomorrows markets
and future growth

Need priority

Stresses needs of a
seller

Stresses needs and

wants of buyers.

Difference between selling and

marketing
Basis

selling

Marketing

philosophy

Views business as a
goods producing
process

Views business as a
consumer satisfying
process

Price determination

Cost determines price

Consumers determine
price, price determines
cost.

Customers

Selling views customers Marketing views the

as the last link in
customers as the very
business
beginning of a business

Push strategy
PUSH

A push promotional strategy involves taking the product directly to th

customer via whatever means, ensuring the customer is aware of you
brand at the point of purchase.

"Taking the product to the customer

Pull strategy
PULL

A pull strategy involves motivating customers to seek out your brand in

an active process.

"Getting the customer to come to you"

Push and pull strategy