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Engineering and Society:

Ethical Decision Making

Dr. Gershon Weltman


Engineering 183EW, UCLA SEAS
Lecture 15

Copyright Gershon Weltman, 2014

The Decision Environment1


Perceive
& build

Situation
Model

Real
World
Use heuristics
to select

Act on the
real world

Course
of Action

Naturalistic
Decision
Making

After: Cohen, M.S. Improving Critical Thinking, Cognitive Technologies, Inc., 2005

Copyright Gershon Weltman, 2014

The Decision Environment1


Analyze
& build a

Situation
Model

Refine &
quantify

Real
World
Quantitatively
select optimal

Act on the
real world

Course
of Action

Analysis Test
Is some delay acceptable?
Is the cost of an error high?
Is the situation unfamiliar or problematic?
Is traceability/accountability desirable?

Naturalistic
Decision
Making

Analytical
Decision
Making

If yes, proceed to

Decision Analysis
1

After: Cohen, M.S. Improving Critical Thinking, Cognitive Technologies, Inc., 2005

Copyright Gershon Weltman, 2014

Analytical Decision Making

A Professional Requirement
Working Level
Management Level
Strategic and Policy Level
A Conscious Process
Cognitive Performance
Meta-Cognitive Evaluation
A Learnable Skill
Methodologies
Experience and Practice
Feedback and Adjustment
Dealing with Stress
Working Collaboratively

InInthe
thereal
realworld,
world,decisions
decisionsare
aregenerally
generallyaacombination
combinationofofnaturalistic
naturalisticand
andanalytical
analytical

Copyright Gershon Weltman, 2014

Two Main Types of Decision Analyses

Copyright Gershon Weltman, 2014

Certain Outcomes
Probabilistic Outcomes

Decisions With Certain Outcomes

Typical Conditions

Typical Decision Criteria

A number of acceptable Alternatives


Alternatives have several known Attributes or Characteristics
Objective is to select Best Alternative
Minimum Cost
Maximum Value
Maximum Utility (Universal Measure of Value)

Useful Method: Multi-Attribute Utility Analysis (MAUA)

Options
Attributes
Utility Function (Relative Value of Attributes)
Weighting Function (Relative Importance of Attributes)

Copyright Gershon Weltman, 2014

MAUA 1: Options and Attributes

Car Purchase Options

Attribute

Alta

Bulldog

Cruiser

Delta

Egret

Fleet

Garnett

Cost

-$20

-$18

-$16

-$14

-$12

-$10

-$15

Lifetime

10

10

Carbon

Low

Medium

Low

Medium

Medium

High

High

Cost:

Thousands of Dollars

Lifetime:

Estimated Years

Carbon:

3-Level Test Summary

Copyright Gershon Weltman, 2014

MAUA 2: Dominated Option


1

Car Purchase Options

Attribute

Alta

Bulldog

Cruiser

Delta

Egret

Fleet

Garnett

Cost

-$20

-$18

-$16

-$14

-$12

-$10

-$15

Lifetime

10

10

Carbon

Low

Medium

Low

Medium

High

High

High

Cost:

Thousands of Dollars

Lifetime:

Estimated Years

Carbon:

3-Level Test Summary

Garnett
Garnettcosts
costsmore
morethan
thanthe
theDelta,
Delta,has
hasthe
thesame
samelifetime
lifetimeand
andhas
hasaa
higher
higherpollution
pollutionrating;
rating;ititisisthus
thusdominated
dominatedand
andcan
canbe
beeliminated
eliminated

Copyright Gershon Weltman, 2014

MAUA 3: Monetary Equivalents


1

Car Purchase Options

Attribute

Alta

Bulldog

Cruiser

Delta

Egret

Fleet

Cost

-$20

-$18

-$16

-$14

-$12

-$10

Lifetime

$2

$2

$1

$1

$0

$0

Carbon

$6

$4

$6

$4

$0

$0

Cost

-$12

-$12

-$9

-$9

-$12

-$10

Cost

-$ Thousand

Lifetime

6 years = $0, each additional year = +$500

10

Carbon

High = $0, Medium = +$4,000, Low = +$6,000

We
Wegive
giveLifetime
Lifetimeand
andPollution
Pollutionequivalent
equivalentnegative
negativecosts
costs
dollars
dollarsininorder
orderto
tomake
makethem
themdirectly
directlycomparable
comparableto
toCost.
Cost.

Copyright Gershon Weltman, 2014

inin

MAUA 3: Monetary Equivalents


1

Car Purchase Alternatives

Attribute

Alta

Bulldog

Cruiser

Delta

Egret

Fleet

Cost

-$20

-$18

-$16

-$14

-$12

-$10

Lifetime

$2

$2

$1

$1

$0

$0

Carbon

$6

$4

$6

$4

$0

$0

Eq. Cost

-$12

-$12

-$9

-$9

-$12

-$10

Cost

-$ Thousand

Lifetime

6 years = $0, each additional year = +$500

10

Carbon

High = $0, Medium = +$4,000, Low = +$6,000

Medium
Mediumprice,
price,medium
mediumlife
lifeand
andlow
lowor
ormedium
mediumpollution
pollutionmake
makeeither
either
the
theCruiser
Cruiseror
orDelta
Deltathe
thebest
bestchoice
choiceon
onaaleast
leastcost
costbasis
basis

Copyright Gershon Weltman, 2014

10

MAUA 4: Utility Measure


Utility (0 to 1)

Cost:
Lifetime:
Carbon:

U($0) = 1, U($20,000) = 0.2; linear


U(0 years) = 0, U(10 years) = 1; linear
U(High) = 0, U(Medium) = 0.8, U(Low) = 1;

Utility

Utility

0.5

0
$0K

$10K
Cost

$20K

0
Low

5
Lifetime
Med
Carbon

10
High

The
TheUtility
Utilitymeasure
measureputs
putsthe
thevarious
variousattributes
attributeson
onan
anequivalent
equivalentvalue
valuebasis.
basis.
Copyright Gershon Weltman, 2014

11

MAUA 4: Utility and Weight

Utility (0 to 1)

Cost:
Lifetime:
Carbon:

U($0) = 1, U($20,000) = 0.2; linear


U(6 years) = 0, U(10 years) = 1; linear
U(High) = 0, U(Medium) = 0.8, U(Low) = 1; non-linear

Weight (0 to 1)

Cost
= 0.50
Lifetime
= 0.15
Carbon
= 0.35
Sum = 1.00 (Always)

Utility
Utilitymeasures
measuresthe
theamount
amountof
ofsatisfaction
satisfactionassociated
associatedwith
witheach
eachattribute.
attribute.
Weight
Weightmeasures
measuresthe
therelative
relativeimportance
importanceofofeach
eachattribute
attributefor
fortotal
totalsatisfaction.
satisfaction.

Copyright Gershon Weltman, 2014

12

MAUA 5: Weighted Multi-Attribute Utility


1

Car Purchase Alternatives

Attribute

Alta

Bulldog

Cruiser

Delta

Egret

Fleet

Cost

0.20

0.30

0.39

0.42

0.55

0.60

Lifetime

1.00

1.00

0.80

0.80

0.60

0.60

Carbon

1.00

0.80

1.00

0.80

0.00

0.00

Weighted MAU

0.60

0.58

0.67

0.61

0.37

0.39

Weighted MAU

U(Car) = w CostUCost + wLifeULife + w PollUPoll

Weights

w1 + w2 + w 3 = 1

Weighted
WeightedMAU
MAUtakes
takesinto
intoaccount
accountboth
boththe
thevalue
valueand
andimportance
importanceof
ofdecision
decision
attributes.
attributes.Using
Usingthis
thiscriterion,
criterion,the
theCruiser
Cruiseremerges
emergesas
asthe
theoptimum
optimumchoice.
choice.

Copyright Gershon Weltman, 2014

13

MAUA 6: Sensitivity

New Weights

Cost
Lifetime
Carbon

= 0.80
= 0.10
= 0.10

(v. 0.50)
(v. 0.15)
(v. 0.35)

New Result
Car Purchase Alternatives
Attribute

Alta

Bulldog

Cruiser

Delta

Egret

Fleet

Cost

0.20

0.30

0.39

0.42

0.55

0.60

Lifetime

1.00

1.00

0.80

0.80

0.60

0.60

Carbon

1.00

0.80

1.00

0.80

0.00

0.00

Summed Utility

2.20

2.10

2.19

2.02

1.15

1.20

Weighted Utility

0.36

0.42

0.49

0.50

0.50

0.54

High
Highrelative
relativeweight
weightmakes
makesCost
Costdominate
dominatethe
theanalysis.
analysis. Sensitivity
Sensitivitytests
testscan
can
help
helpdetermine
determineon
onwhich
whichspecific
specificattributes
attributesan
ananalysis
analysisshould
shouldfocus
focus

Copyright Gershon Weltman, 2014

14

Decisions With Probabilistic Outcomes

Conditions

Typical Decision Criterion

Several Alternatives
Probabilistic Outcomes and Consequences
Optimal Choice Among Alternatives
Minimum Expected Cost
Maximum Expected Value
Maximum Expected Utility

Useful Method: Decision Tree

Copyright Gershon Weltman, 2014

Alternatives
Outcomes Positive and Negative
Values/Utilities of Outcomes
Probability (Likelihood) of Outcomes

15

Conventional Decision Tree1

This
ThisDecision
DecisionTree
Treehas
hasno:
no:
Relative
RelativeValues
Values
Negative
NegativeOutcomes
Outcomesor
orCosts
Costs
Uncertainties
Uncertainties
and
andas
as aaresult
resultitit is
is useless
uselessfor
for
meaningful
meaningful decision
decisionmaking
making

From www.smartdraw.com, 2003

Copyright Gershon Weltman, 2014

16

Top Level Decision Making: President Bush

Copyright Gershon Weltman, 2014

17

Top Level Decision Making: President Obama


Obama personally reenergized the hunt (for Osama bin
Laden)He began pushing his national security team to come up
with creative, new approaches to the manhunt, and once the
intelligence community received its first big break, Obama and
his team pursued a data-driven review of their options that
would have made Romney proud. The final decision to launch
the assault was not a cavalier roll of the dice, it was a
calculated risk backed up by one of the most elaborate and
meticulous intelligence operations in American history.
Daniel Klaidman, The Fortunate One
Newsweek, November 19, 2012

Copyright Gershon Weltman, 2014

18

Decision Tree 1: Initial Options

New Product
Development
Improve
Business

Decision
Uncertainty
Improvement in
Existing Business

Copyright Gershon Weltman, 2014

19

Decision Tree 2: Secondary Options

Full Development
New Product

Improve
Business

Fast Development
More Advertising

Business
Improvement
Better Service

Copyright Gershon Weltman, 2014

20

Decision Tree 3: Uncertain Consequences

Full Development

Success
Failure

New Product

Success
Improve
Business

Fast Development
More Advertising

Failure
Success
Failure

Business
Improvement

Success
Better Service

Copyright Gershon Weltman, 2014

Failure

21

Decision Tree 4: Estimated Outcomes ($)


Full Development

Success
Failure

New Product

Success
Improve
Business

Fast Development

Failure

More Advertising

Success
Failure

Business
Improvement

Success
Better Service

Failure

Benefit

Cost

$450K

($200K)

$50K

($200K)

$450K

($100K)

$0K

($100K)

$250K

($75K)

$25K

($75K)

$300K

($75K)

$20K

($50K)

We
Weestimate
estimatethe
theBenefit
Benefitand
andCost
Costof
ofeach
eachpossible
possibleoutcome
outcome
Copyright Gershon Weltman, 2014

22

Decision Tree 5: Estimated Probabilities (P)


Full Development

P(S) = 0.90
P(F) = 0.10

New Product

P(S) = 0.75
Improve
Business

Fast Development

P(F) = 0.25

More Advertising

P(S) = 0.80
P(F) = 0.20

Business
Improvement

P(S) = 0.60
Better Service

P(F) = 0.40

Benefit

Cost

$450K

($200K)

$50K

($200K)

$450K

($100K)

$0K

($100K)

$250K

($75K)

$25K

($75K)

$300K

($50K)

$20K

($50K)

We
Weestimate
estimatethe
theprobability
probabilityor
orlikelihood
likelihoodthat
thateach
eachpossible
possibleoutcome
outcomewill
willoccur
occur
Copyright Gershon Weltman, 2014

23

Decision Tree 6: Net Value ($)


Net Value
Full Development

P(S) = 0.90
P(F) = 0.10

New Product

P(S) = 0.75
Improve
Business

Fast Development

P(F) = 0.25

More Advertising

P(S) = 0.80
P(F) = 0.20

Business
Improvement

P(S) = 0.60
Better Service

P(F) = 0.40

$250K
($150K)
$350K
($100K)
$175K
($50K)
$250K
($30K)

Net
NetValue
Value==Benefit
Benefit($)
($)++Cost
Cost(-$)
(-$)
Copyright Gershon Weltman, 2014

24

Decision Tree 7: Expected Value ($)


Net Value
Full Development

P(S) = 0.90
P(F) = 0.10

New Product

P(S) = 0.75

Improve
Business

Fast Development

P(F) = 0.25

More Advertising

P(S) = 0.80
P(F) = 0.20

Business
Improvement

P(S) = 0.60
Better Service

P(F) = 0.40

Expected
Value

$250K
$210K
($150K)
$350K
$238K
($100K)
$175K
$130K
($50K)
$250K
$138K
($30K)

Expected
ExpectedValue
Value==PP(S)(S)(Net
(NetValue
ValueSuccess)
Success)++PP(F)(F)(Net
(NetValue
ValueFailure)
Failure)
Copyright Gershon Weltman, 2014

25

Decision Tree 7: Selected Option


Net Value
Full Development

P(S) = 0.90
P(F) = 0.10

New Product

P(S) = 0.75

Improve
Business

Fast Development

P(F) = 0.25

More Advertising

P(S) = 0.80
P(F) = 0.20

Business
Improvement

P(S) = 0.60
Better Service

P(F) = 0.40

Expected
Value

$250K
$210K
($150K)
$350K
$238K
($100K)
$175K
$130K
($50K)
$250K
$138K
($30K)

The
Theselected
selecteddecision
decisionhas
hastraceability
traceabilityand
andaccountability
accountabilityas
asbranch
branchinintree
tree
Copyright Gershon Weltman, 2014

26

Decision Tree 8: Value in MAU


MAU
Full Development

P(S) = 0.90
P(F) = 0.10

New Product

P(S) = 0.75

Improve
Business

Fast Development

P(F) = 0.25

More Advertising

P(S) = 0.80
P(F) = 0.20

Business
Improvement

P(S) = 0.60
Better Service

P(F) = 0.40

Expected
Utility

MAU1
EUFull
MAU2
MAU3
EUFast
MAU4
MAU5
EUAds
MAU6
MAU7
EUServe
MAU8

Expected
ExpectedUtility
Utility==PP(S)(S)(Utility
(UtilityofofSuccess)
Success)++PP(F)(F)(Utility
(UtilityofofFailure)
Failure)
Copyright Gershon Weltman, 2014

27

Summary

Chose Meaningful Value Measure

Perform Realistic Decision Analysis

$ Thousand, $ Million, $ Billion


U = 0 to +1, +10, +100
Include all reasonable options
Consider negative and positive consequences
Include all important attributes
Estimate probabilities accurately
Assign weights honestly
Realize having a comprehensive model is often more important
than having precise numbers

Try to Overcome Natural Biases


What are the attributes of Dr. Weltmans car?

Copyright Gershon Weltman, 2014

28

Example of Biases: Estimating Deaths Per Year


Rare but highly
publicized events
are overestimated

Common but less


individualized events
are underestimated

Researchers
Researchershave
havestudied
studiedaavariety
varietyof
ofother
otherbiases
biasesthat
thatcan
canaffect
affectthe
the
rationality
of
decisions
made
on
the
basis
of
commonly
used
heuristics
rationality of decisions made on the basis of commonly used heuristics
From Baruch Fischhoff et al, Acceptable Risk, Cambridge University Press, 1981
Copyright Gershon Weltman, 2014

29

Example of Applications

Lawsuit Decision Tree Analysis

Martha Stewart Ethical Analysis

Copyright Gershon Weltman, 2014

30

Lawsuit Decision Tree Analysis*

Range of Outcomes

Probability
0.50

Expected Award
(weighted average)

0.25

0.00
$0K

$290

$500K

$1 M

Award

Use Analysis for

Points to Investigate
Fair Settlement Value
Accept Offer Decision

*From Victor, M., Litigation Risk Analysis, Inc., 2001


Copyright Gershon Weltman, 2014

31

Martha Stewart Decision Point

Sell My
Stock
What
to do?

Hold My
Stock

Save Money
Look Smart

Lose Money
Look Stupid

Marthas
Marthasbrokers
brokersassistant
assistantcalls
callsher
herwhile
whileshe
sheisison
onvacation
vacationininMexico
Mexico
and
andtells
tellsher
herthat
thatinside
insideowners
ownersare
arerapidly
rapidlyselling
sellingall
alltheir
theirImClone
ImClonestock
stock
Copyright Gershon Weltman, 2014

32

Martha Stewart Makes Intuitive Decision

Sell My
Stock
What
to do?

Hold My
Stock

Save Money
Look Smart

Lose Money
Look Stupid

Martha
MarthaStewart
Stewartdecides
decidestotosell
sellon
onbasis
basisofofpotential
potentialinside
insideinformation.
information.
SEC
SECinvestigates,
investigates,Martha
Marthalies
liesto
tothem
themand
andisisprosecuted,
prosecuted,winds
windsup
upininjail.
jail.
Image from http://tubegator.com/funpic/martha_jailbird.jpg
Copyright Gershon Weltman, 2014

33

Martha Stewart Makes Analytical Decision

Sell My
Stock
What
to do?

Hold My
Stock

Benefit

Cost

Net

Success P=.99

$50K

($0K)

$50K

Failure P=.01

$50K

($2B)

(~$2B)

Success P=1.0

$0K

($50K)

($50K)

Failure P= 0.0

$--

$--

$--

EV

($20M)

($50K)

Martha
MarthaStewart
Stewartdoes
doesaaback
backof
ofthe
theenvelope
envelopeanalysis,
analysis,sees
seesthe
thebig
bigdifference
difference
ininExpected
ExpectedValue,
Value, holds
holdsher
herstock
stockand
andparties
partieson
onwith
withno
notroubles
troublesatatall.
all.

Copyright Gershon Weltman, 2014

34

Martha Stewart Makes Ethical Decision

Sell My
Stock
What
to do?

Hold My
Stock

Martha
MarthaStewart
Stewartdoes
doesan
anethical
ethicalaudit
auditand
andrecognizes
recognizesthat
thatititisisunethical
unethical
for
forher
hertotosell
sellon
onsuspected
suspectedinside
insideinformation,
information,even
evenififititmight
mightbe
belegal.
legal.
She
Sheholds
holdsher
herstock,
stock,loses
losesmomentarily,
momentarily,but
butagain
againlives
liveshappily
happilyever
everafter.
after.
Copyright Gershon Weltman, 2014

35

An Ethicists
Dilemma?
Bad
Baddecisions,
decisions,even
evenbad
badethical
ethical
decisions,
may
not
all
have
decisions, may not all havebad
bad
consequences.
consequences.Martha
Marthasays:
says:
IIcant
canteven
evenremember
rememberwhat
whatI I
was
wasconvicted
convictedfor.
for.
Did
DidMartha
Marthaand
andthe
theAmerican
American
business
community
business communitylearn
learn
anything
anythingfrom
fromthis
thiscase
casehistory?
history?
The
Therecent
recentfinancial
financialcrisis
crisiscaused
caused
by
byrampant
rampantlying,
lying,cheating
cheatingand
and
stealing
stealingininthe
themortgage
mortgagemarket
market
suggests
that
it
didnt.
suggests that it didnt.

Copyright Gershon Weltman, 2014

36

But There May be Justice After All

Los Angeles Times, December 5, 2010


Copyright Gershon Weltman, 2014

37

Summary: Ethics in Decision Making

The Controlling Factor

Another Benefit and Cost Factor

Personal, Organizational or Societal Values and Weights

The Product of an Ethical Culture

E.g. Ethics trumps economics


We dont do that!
We have to do this!

Project and Team: Collaborative decisions


Organizational: Ethics Committees, Ethical Officers
National and International: Universal Ethical Standards

A Personal Action

Being Ethical vs. Having Ethics


What do you stand for?
What do you do about it?

Copyright Gershon Weltman, 2014

38

Group Decision Making

A Common Process Today

Decision Groups Are:

The Decision Making Procedure Is:

Copyright Gershon Weltman, 2014

Long Standing or Ad hoc


Generally Multi-Disciplinary
Local or Remote
Advisory or Final
Unstructured and Unaided
Structured

Analytical (MAUA, decision tree)

Another Methodology
Structured and Aided

39

Unstructured Decision Group Procedure

Evolving Solution.Maybe.
Purdue University, Personnel Briefing, 2005
Copyright Gershon Weltman, 2014

40

Early Group Decision Analysis Aid

Computer Aided:
RT Participation
Tree Construction
Value Elicitation
Conflict Resolution
Option Analysis

Group Decision Aid, Perceptronics, 1980

Copyright Gershon Weltman, 2014

41

Aided vs Unaided Team Activities


Activity

Aided Groups

Unaided Groups

Objectives Definition

8%

6%

Information Exchange

14%

37%

Action Generation

26%

54%

Value Estimation

21%

4%

7%

0.9%

Attributed Weighting

10%

1.0%

Conflict Resolution

11%

0.0%

Probability Estimation

Aided
Aidedgroups
groupsspread
spreadtheir
theirtime
timemore
moreevenly
evenlyover
overanalytical
analyticaldecision
decisionactivities.
activities.
Copyright Gershon Weltman, 2014

42

State-of-the-Art Decision Support System


1.1.Provides
Providesaacommon
common
analytical
framework.
analytical framework.

2.2.Organizes
Organizesrelevant
relevant
situational
information
situational information

3.3.Highlights
Highlights&&resolves
resolves
situational
data
conflicts
situational data conflicts

Decision Infrastructure for Collaborative Planning

COA
COAEvaluation
Evaluation
COA
Selection
COA Selection
Sensitivities
Sensitivities

7.7.Provides
Providesdistinct
distinct
decision
products
decision products
4.4.Promotes
Promotesdevelopment
development
ofofmultiple
COA
multiple COAoptions
options

5.5.Enables
Enablesevaluation
evaluationand
and
comparison
of
COA
options
comparison of COA options

6.6.Highlights
Highlightsdecisiondecisionrelevant
information
relevant information

Diagram courtesy Perceptronics Solutions, Inc.


Copyright Gershon Weltman, 2014

43

Influence Diagram Representation


A simple Influence Diagram
Part of an Influence Diagram used for mission
planning: The optional tasks are on the left, the
outcomes they influence and the situation
factors affecting those outcomes are in the
middle, and the end state utility is on the right

Influence
InfluenceDiagrams
Diagramsare
arean
anefficient
efficientway
waytotorepresent
representlarge
largeDecision
DecisionTrees
Trees
Copyright Gershon Weltman, 2014

44

Decision Making Under Stress

The causes of stress

The effects of stress on decision making

Assessment that task demands may exceed personal capacity


Realization that seriously bad outcomes may occur
Narrowed attention leaves less capacity for problem solving
Simplified strategies reduce the set of options considered
Decisions are hurried to relieve the stress effects

Strategies for mitigating the effects of stress

Recognize the stress level


Expect and understand the psycho-physiological effects
Depend more on structured, familiar procedures
Learn to use the stress reaction energy productively

Copyright Gershon Weltman, 2014

45

Documenting the Decision Process

Executive Summary

Approach

Outline Objectives, Method & Measures


Describe Benefits and Limitations

Results

State the Problem


Summarize the Methodology
Give the Conclusions

Numerical Data and Backup


Recommendations and Reasoning

Appropriate Formats

Report or Memorandum
Formal or Informal Briefing
15-30 Second Elevator Pitch

The
Thepurpose
purposeisisrecommendation,
recommendation,justification
justificationand
andaccountability.
accountability.
Copyright Gershon Weltman, 2014

46

The Decision Matrix

Good Decision

Bad Decision

Good Outcome

Bad Outcome

Expected

Unlucky

Lucky

Expected

The right thing in Engineering Decision Making is:


Include ALL of the relevant factors
Make BEST USE of the information at hand

Do
Dothe
theright
rightthing
thingenough
enoughtimes
timesand
andthe
theresults
resultstake
takecare
careof
ofthemselves.
themselves.
Amarillo
AmarilloSlim,
Slim,US
USPoker
PokerChampion
Champion

Copyright Gershon Weltman, 2014

47

A Danger: Not Admitting to Bad Decisions

Resolution of Cognitive Dissonance

Good features of Cognitive Dissonance

Natures doublethink prevention


Self justification makes alternatives look
better after they are chosen
Dont sweat the small stuff
May help you learn about yourself

Bad features of Cognitive Dissonance

Holding on to false premises in the face of


later facts
Rationalizing ones choices as the best
possible under the circumstance
Escalating wrong courses of action
Avoiding blame when blame is due
Failing to learn from mistakes!

Copyright Gershon Weltman, 2014

48

Learning from Mistakes is Not Really a New Idea

A great man
When he makes a mistake, he realizes it.
Having realized it, he admits it.
Having admitted it, he corrects it.
He considers those who point out his faults
as his most benevolent teachers.
Lao Tzu
Old Master of China Father of Taoism,
6th Century B.C.

Copyright Gershon Weltman, 2014

49

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