Windows 8

Licensing
Overview

Agenda

The
Windows 8
offerings

Software
Assurance
for Windows
8

Licensing
flexible
workstyle
scenarios

Step Up to
Windows 8
Promotion

Windows 8 and Windows RT editions and

availability
OEM
PC Preinstall
Full
Packaged
Product (FPP)
Volume
Licensing

Windows RT

Windows 8

Windows 8
Pro

Windows 8

Windows 8
Pro

Windows 8
Pro

Windows 8
Enterprise

An edition for every customer

FPP

Volume Licensing
Upgrade
Existing
PC

Consumer
Windows 8

Students &
Enthusiast

Home Office
1-5

Small Medium
6-250

Large Enterprise
> 250
Windows 8 Enterprise

Windows 8 Pro

(Windows 8 Pro + Software Assurance)

Windows RT

(preinstall only)

New PC

OEM

OEM + VL

FPP

Consumer

Students &
Enthusiast

Home Office
1-5

Consumers, enthusiasts, < 5

small business looking to
upgrade existing PCs with a
prior version of Windows

Simplified Offerings
2 boxes on the shelf
Upgrade licenses only

Oct 26, 2012

(GA)

Jan 31,
2013

Available at retail and through

ESD

Windows 8 System Builder Product and the Personal

Use License
Primarily for System Builders reselling PCs preinstalled
with Windows under COEM License no change from
Windows 7
Also can now be used under the Personal Use License for
DIY and enthusiast scenarios

Personal Use License

DIY: As a primary OS for individuals building their own PCs

Enthusiast Scenarios: Running Windows in a local VM or second
partition
Assorted behind the counter and online, not on shelf
Not for upgrades, legalization, or commercial use for > 5
Microsoft support not included

Windows 8 How to Buy Summary

Purpose
New PC

Upgrad
e
Existing
PC

DIY /
Other

Non
Genuine

Primary Scenarios

New PC
Preinstalled

Customer purchases new PC

with Windows preinstalled
from PC manufacturer (OEM)

FPP
Upgrade

Upgrade
existing PC < 5

Consumer upgrading from

Windows XP or Windows 7

VL
Upgrade
and SA

Upgrade existing
PC > 5 to Pro or
Enterprise

Commercial upgrading from

Windows XP or Windows 7

Personal
Use
License

Consumer/Enthusi
ast
Do it yourself
Run a local VM

Primary OS in build your own

PC, run Windows in a local VM,
or run Windows in a second
partition

Legalizati
on

Legalization
Offerings

Move from non-genuine version

of Windows to genuine version
of Windows

OEM

Notes

The easiest and most costeffective way to get genuine

Windows on a PC is to buy it
pre-installed on a new PC

Simplified offerings: upgrade only

Requires a qualifying OS
(professional version of Windows)

Personal use for System Builder

product
Requires Pre-existing OS:
(if Windows must be genuine)
Not for legalization
Not for commercial use > 5
Consumer: GGW (esd) and GGK
Commercial VL solutions:
GGWA-SMO, GGWA-LO, GGWA-A

Windows 8 and Windows RT editions and

availability
OEM
PC Preinstall
Full
Packaged
Product (FPP)
Volume
Licensing

Windows RT

Windows 8

Windows 8
Pro

Windows 8

Windows 8
Pro

Windows 8
Pro

Windows 8
Enterprise

Key benefits
of Volume
Licensing

The most cost effective way to

keep PCs current with the latest
version
of Windows
Access to enterprise grade
solutions only available through
Volume Licensing
Greatest flexibility for how
Windows is deployed in an
organization

Windows offerings
through Volume
Licensing
Windows 8
Pro

Windows
VDA

Windows
Intune

Windows 8
Enterprise

Microsoft
Desktop
Optimizatio
n Pack
(MDOP)

Windows
Companio
n
Subscriptio
n License
(CSL)

Available only with

Software Assurance for Windows

Windows 8 Pro in Volume

Licensing
Designed for small and medium
Designed for small and medium
businesses
businesses More
More
Protecte
Control
d
Domain Join
Group Policy

BitLocker
BitLocker To Go

More
Connecte
d

More
Productiv
e

Remote Desktop
(Host)
Mobile Broadband

Client Hyper-V
Offline Files

Upgrade existing PCs running Windows 7

or XP

How to license
Windows 8 Pro in Volume
Licensing is sold only as an
upgrade
Requires a qualified
underlying operating system
license (no change)
Windows 8 Pro is available
through all volume license
programs
Standalone upgrade licenses
are available through Open
License and Select Plus
Software Assurance can be
attached optionally for
additional benefits

Agenda

The
Windows 8
offerings

Software
Assurance
for Windows
8

Licensing
flexible
workstyle
scenarios

Step Up to
Windows 8
Promotion

Software Assurance for Windows 8

Greatest
Flexibility for
how you use
Windows

Readiness and
Support

New Version Rights

Virtualizatio
n
Rights

Roaming
Use
Rights

Windows
To Go
Rights

Enterprise
Sideloading

Technet
Benefits

E-Learning

24x7
Support

Training
Vouchers

Microsoft
Desktop
Optimization
Pack

Windows
Companion
Subscription
License

Extended
Hotfix
Support

* Eligibility for these benefits may vary depending on the Volume Licensing program and
license quantity

How to License

Optional Subscription AddOn

Exclusive
Access to
Enterprise
Offerings

Windows 8 Enterprise
Edition

Add SA to Windows 8 Pro upgrade

licenses purchased through Open
or Select Plus
SA is included in Open Value,
Enterprise Agreement, and
Enrollment for Education Solutions
SA can be added to OEM license
within 90 days of purchase
through Open or Select Plus
Benefits are valid while SA
coverage is active

Windows 8 Enterprise Edition

Includes all features found within Windows 8 Pro

Windows
Windows
To Go
To Go
Run Windows 8
Run securely
Windowson
8 a
more
more
securely
USB
stick
from on a
USB stick from
anywhere
anywhere

Virtual
Virtual
Desktop
Desktop
DirectAccess BranchCache Infrastructure AppLocker
DirectAccess BranchCache Infrastructure AppLocker
On the Internet, on
Oncorporate
the Internet, on
the
the corporate
network,
network, and
seamlessly
seamlessly
more
securelyand
more securely

How to License

Users in the branch

Improved end-user
Users
in
the
branch
Improved end-user
office can
experience
office can
experience
download
download and
documents
documents
apps
faster and
apps faster

Specify what
Specify is
what
software
allowed
software
is
allowed
to run on a user's
to run on a user's
PCs
PCs

Enterprise
Enterprise
Sideloading
Sideloading
Sideloading enabled
forSideloading
Windows 8enabled
apps
for Windows 8 apps

Rights are included with Software Assurance for Windows

Also included with the Windows VDA, Windows Intune, and
Windows Companion Subscription License (CSL)
Enterprise edition use rights are perpetual for the licensed
device even after SA coverage ends

Microsoft Desktop
Optimization
Pack
Virtualize

Manage

Microsoft
Microsoft
User
User
Experience
Experience
Virtualization
Virtualization
(UE-V)
(UE-V)

Microsoft
Microsoft
Application
Application
Virtualization
Virtualization
(App-V)
(App-V)

Microsoft
Microsoft
Enterprise
Enterprise
Desktop
Desktop
Virtualization
Virtualization
(MED-V)
(MED-V)

Microsoft
Microsoft
BitLocker
BitLocker
Administration
Administration
and
and
Monitoring
Monitoring
(MBAM)
(MBAM)

Change your
Change
your
device,
keep
your
device,
keep
your
experience
experience

Virtually any
Virtually any
application,
application,
anywhere
anywhere

Enable your XP
Enable
your
apps
to run
onXP
apps to 7run on
Windows
Windows 7

Simplified
Simplified
BitLocker
BitLocker
management
management

How to License

Restore
Microsoft
Microsoft
Advanced
Advanced
Group
Policy
Group Policy
Management
Management
(AGPM)
(AGPM)
Checkpoint your
Checkpoint
policy
rollout, your
policy rollout,
minimize
minimize
downtime
downtime

Microsoft
Microsoft
Diagnostics
Diagnostics
and
Recovery
and
Recovery
Toolset
(DaRT)
Toolset (DaRT)
Restore user
Restore user
productivity
productivity
quickly
quickly

Optional Add-On subscription for customers with Software

Assurance
for Windows
Available in all programs except for Open License
Subscription provides access to use all products, updates and
additions
Usage ends when subscription ends

Agenda

The
Windows 8
offerings

Software
Assurance
for Windows
8

Licensing
flexible
workstyle
scenarios

Step Up to
Windows 8
Promotion

Enabling flexible workstyles through SA

Peoples expectations
Work from multiple devices
Work from anywhere
Use their personal devices for work
Get access to apps and data from
anywhere & any device

Enabling Flexible Workstyles Through SA

Virtualize, Manage, Restore
with MDOP

Unique access to
Windows 8 Enterprise

Microsoft User Experience

New
Virtualization (UE-V)

Windows To GoNew
Run a corporate Windows 8

Change your device, keep your

environment securely on a USB

stick from anywhere

experience

DirectAccess
Improved

Microsoft Application
Improved
Virtualization
(App-V)

Always connected to corporate

networks, seamlessly and more

securely

Virtually any application, anywhere

Improved
BranchCache

Users in the branch office can

download documents and apps

faster

Virtual Desktop
Infrastructure (VDI)

Improved

Improved end-user experience

AppLockerImproved

Specify what software is allowed to

run on a user's PCs

Enterprise Sideload W8
Apps
Sideloading enabled for internal

new Windows 8 apps

Solid business
foundation in Windows 8
Pro

New

Microsoft BitLocker
Administration and
Monitoring (MBAM)
Simplified BitLocker management

Microsoft Advanced Group

Policy Management (AGPM)
Checkpoint your policy rollout,

minimize downtime

Microsoft Diagnostics and

Recovery Toolset (DaRT)

Work from any device with

more Flexible Licensing
Windows To Go Use
Rights
Virtualization Rights
Companion Device
Licensing
Enable BYOD
Scenarios

Restore user productivity quickly

Microsoft Enterprise Desktop

Virtualization (MED-V)
Enable your XP apps on Windows 7

SA foundation
Use rights, Technology,
Support

Built upon existing SA

model
Key points of
Windows 8
flexible
licensing

No new licensing requirements,

price increases, or reduction in
use rights
Enhanced use rights for existing
Windows SA and VDA licenses
Introducing an optional
companion subscription license
for BYO scenarios

Expanded roaming rights for SA

Scenario: work from home or on the road
Pre-Windows 8
Pre-Windows 8
Primary
User

SA for Windows 8
SA for Windows 8
Primary
User

Corporate VDI Access

Corporate VDI OR

Windows To Go
Access

Work PC
SA for
Windows
License

Key point

Home PC

Work PC

Home PC

Roaming Rights
Through SA for
Windows

SA for
Windows
License

Roaming Rights
Through SA for
Windows

Through enhancements in Roaming Rights with the inclusion of Windows To Go,

employees can now work at home or on the road by accessing their full corporate
desktop in a new way

Windows CSL: Licensing Companion Devices

Scenario: Bring Your Own Companion Devices
Pre-Windows 8
Pre-Windows 8
Primary
Device

Primary
User

Windows
SA
License

Key points

SA for Windows 8
SA for Windows 8
Companion
Devices

Windows
VDA License

Windows
VDA License

Primary
Device

Windows
SA
License

Primary
User

Companion
Devices

Windows Companion
Subscription License (CSL)
add-on for four devices

Avail 10/1
AvailPlus,
10/1
Select
Select
EA,
EESPlus,
EA, EES

The Windows CSL provides employees whose primary device is licensed with SA the
rights to access a corporate desktop either through a VDI or WTG on up to four
personally owned devices.
The CSL covers multiple devices making it a simpler and more cost effective option
as opposed to separately licensing each device for Bring Your Own Device (BYOD)
scenarios.

Agenda

The
Windows 8
offerings

Software
Assurance
for Windows
8

Licensing
flexible
workstyle
scenarios

Step Up to
Windows 8
Promotion

Upgrade new PCs to Windows 8

Enterprise by attaching SA only
Upgrade existing PCs to Windows 8 Pro
at a 15% discount (upgrade only)

Step up to
Windows 8
Promotion

Upgrade existing PCs to Windows 8

Enterprise at a 40% discount (upgrade
+ SA)
Terms and conditions
Discount: 40% on Open Value / Open License: Upgrade + SA
15% on Open License: Upgrade Only
Duration: Nov 1, 2012 Jan 31, 2013
Availability: All market segments; promo SKUs will be on
price list
License Cap: Maximum of 100 licenses per customer
Requirements: Qualified underlying OS (Windows 7
Professional, etc.)

Never a better time to sell Software

Assurance
Increased value of SA
Increased value of SA

New Enterprise Edition features

MDOP Updates and New capabilities
Greater value through increased
flexibility

SA Value

Expanded opportunity
Device proliferation
BYO scenarios

Consumerization
of IT

Opportunity

Step Up to Windows 8
Promo

40% discount for upgrade + SA in

Open License & Open Value for up to

100
Nov 1, 2012 Jan 31, 2013

Get ready
Download windows 8 and start using it

Next
steps
&
resources

Find additional training on the

Partner Learning Center (PLC)
Windows 8 and Windows RT
Volume Licensing Guide

Use the presentations and resources

from the
Partner Marketing Center (PMC) in your
customer engagements

Visit the Windows 8 Partner site to stay

up to date on the latest information:
http://partner.microsoft.com/windows8

Windows 8 Downgrade Rights

Downgrade rights are only available for licenses obtained through OEM or VL and do not apply to
FPP
OEM downgrade rights apply to Windows 8 Pro and allows for downgrades up to two prior
versions (N-2)
SA through VL provides the most flexibility, allowing downgrades to prior versions of Enterprise
Edition
OEM Preinstall
Volume Licensing
Windows 8 Pro
Version Downgrading to
Windows 7 / Vista Enterprise
Window 7 Professional
Windows Vista Business
Windows XP Pro
Windows 2000 Professional
Windows 95 / 98 / NT

Windows 8 Pro upgrade

without Software
Assurance

Windows 8 Enterprise
with Software
Assurance

Qualifying
Operating
Systems