PLANNING AND MANAGEMENT OF

MEETINGS, EXPOSITIONS,
EVENTS, AND CONVENTIONS

CHAPTER

Introduction

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

MEEC Planning
"Determining or figuring out, in
advance, what you want to do and how
you want to do it"

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

MEEC Components:
Segments or Divisions
Conventions and Meetings
Political national convention
National Restaurant Association
convention
PCMA annual conference

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Expositions
Where suppliers meet buyers
Education
Entertainment

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Corporate Events

Holiday parties
Annual dinners
Company picnics
Meetings
Sales training
Conventions

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Festivals
Marketplace of ancient days
Community event
Fair (not for profit)

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Social Events

Wedding
Anniversary
Birthday
Reunion
Bar mitzvah (bat mitzvah)

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Religious Events

Papal inauguration
The Hajj (Mecca)
Easter
Kwanzaa

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Special Events
Civic events
Centennials
Founder's Day

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Mega-Events

Olympics
America's Cup
Hands Across America
World's Fairs

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Retail Events
Long-range promotional event
Store opening
New product rollout

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Sporting Events (Occurring

Infrequently)
Super Bowl
World Cup
Yacht races

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Those Who Work in MEEC

Are called:
Planner or meeting planner or corporate
planner
Event planner
Destination management
Event professionals (in this text)

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Meeting
An event where the primary activity of
the participants is to attend educational
sessions, participate in discussions,
social functions or attend other
organized events
There is no exhibit component.

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Exposition
Exhibition that is open to the public,
usually requiring an entrance fee
Exhibition: An event at which products,
services or promotional materials are
displayed in exhibits

These events focus primarily on

business-to-business (B2B)
relationships.

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Event
An organized occasion such as a
meeting, convention, exhibition, special
event, gala dinner, etc.
An event is often composed of several
different yet related functions.

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Convention
Gathering of delegates,
representatives, and members of a
membership or industry organization
convened for a common purpose

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Convention
Common features include educational
sessions, committee meetings, social
functions, and meetings to conduct the
governance business of the
organization.
Conventions are typically recurring
events with specific, established timing.

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Magnitude of the MEEC Industry

(in the United States)

1.7 million jobs

$263 billion in spending
$106 billion share of the GDP
$60 billion in labor revenue
$14.3 billion in Federal tax revenue
$11.3 billion State and local tax
revenue

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

MEEC Industry in the United

States
205 million attendees participate in the
nation's 1.8 million conventions,
conferences, etc. (CIC 2010)

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Current Trends in MEEC

Growing globalization
Growing concerns of safety and security
Multiple generations are now attending
meetings
Corporate Social Responsibility (CSR)

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Evolution of the MEEC Industry

Until recently, no common set of KSA's
(Knowledge, Skills and Abilities)
2011Meetings and Business Events
Competency Standards (MBECS)

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

MBECS Divided into Twelve

Domains of KSA's
1.
2.
3.
4.
5.
6.

Strategic Planning
Project Management
Risk Management
Financial Management
Administration
Human Resources

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

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MBECS Divided into Twelve

Domains of KSA's
7. Stakeholder Management
8. Meeting or Event Design
9. Site Management
10.Marketing
11.Professionalism
12.Communications

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

Uses of the MBECS

Convention Industry Council (CIC)
adopts as basis for Certified Meeting
Professional International Standards
(CMP-IS) and the CMP (Certified
Meeting Professional) exam

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

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Uses of the MBECS

Performing "skills assessment"
Developing job descriptions and job
specifications
Developing a sequence of training for
employees

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

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Uses of the MBECS

Developing courses of study
Dealing with governmental authorities
and accrediting bodies
Students validate "employability"
Organizations determine educational or
professional development needs

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved

MBECS Skills and Sub-skills

Fall into three categories
Coordinator (Undergraduate university
program graduate)
Manager (Undergraduate university
program graduate)
Director (Additional continuing education
and seminars)

Planning and Management of Meetings, Expositions,

Events, and Conventions
George. G. Fenich

Copyright 2015 by Pearson Education, Inc.

All Rights Reserved