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THINKING
based on lateral thinking
concepts developed by
Edward de Bono
Introduction
Lack of creativity in society
indicators
temperament
measurables
risk management
competence
ROOTS:
Development
of technology
and intelligence
Topics of Discussion
Barriers to creativity
Misconceptions
Perceptions
Logic of creativity
Need for creativity
Techniques to be more creative
Exercises
Barriers to Creativity
Curse of the Terrible Three
Socrates
Plato
Aristotle
- argument
- truth
- generalize
Misconceptions
Groove thinking
Zombie
What is vs. What could be
Crossing Barriers
Provocative operations
square wheels
landing plane
Perceptions
Thinking process
Perception Process
90% of errors
Math, Stat, Comp, Logic
IT is readily available
THINKING IS SCARCE!
Examples
Violin
TV host
Releasing wood block
Coins
Innovation - competency
Technology lacks in value
Input-time efficiency
Examples
Make rectangles
Communication
Exercise
How to reduce gasoline
consumption by any means
Supporting information
and examples
Oil wells
Life insurance
Olympics
Blood flow in lungs
Parallel thinking
Techniques of Creativity
Asymmetry of thinking
Leaf on tree
Hindsight
Humor - golf clubs
Blowing balloons
Overcoming hurdles
Skew pathways
- walk for a change
Techniques to overcome
obstacles
Random provocation
Creative pausing
Challenge
Alternatives
Concepts
Six thinking hats
Stratals
Filaments
Provocation
Random Provocation
Pick a random word or
concept and link
Example parking
Link to
Exercises
Redesign umbrella
Taxi knows the way
Chicken and dog fence, food
Reversal:
Concept Fan
Hang something from ceiling
Ladder
New concepts
- lengthen arm
- throw object
- use a stand instead
Increase supply
New sources
Recycling
Less wastage
Do without
Stop water using
processes
Avoid need to use water
Use other fluid
Nature of concepts
We are in the business of
selling gold-plated pens
selling writing instruments
selling prestige writing instruments
luxury personal items
luxury goods
selling whatever people want
making our directors happy
making profits
Gyro Gearloose
Name: Gyro Gearloose Address: He
lives together with his Helper in a house or
perhaps in his workshop in Duckburg.
Born: 19?? on the Northside, Duckburg.
First appearance: 1952 in Gladstone's
Terrible Secret. Created by: Carl Barks
Father: Fulton Gearloose Mother:
Unknown Siblings: Unknown Spouse:
None Children: None Other close
relatives: Ratchet Gearloose
(grandfather).
In some stories he has a nephew called
Newton, but he don't exist in the
Barks/Rosa Duck-universe. Occupation:
An intelligent, but not always successful
inventor.
Gearloose Inventions
More Exercises
Urgent parking
Urgent telephones
Page numbering
Shape of glasses
More Exercises
Ballpoint and gravity
Cut square in 4 pieces
Water shortage
Construction drill
Com Assignment 2
Groups to have their inaugural meeting
Discuss the idea of a better intercity transportation
system across the US (or the world) in any form
How could this be modified to make it sustainable?
Alternative solution?
Use all the techniques as learned,
particularly the 6 hats
Joint report (1-2p) by September 7th
Hard copy to instructor
Introduction 1
Nathan A. Ross
[Background] In todays fast-paced world, citizens
demand convenient transportation routes. In the cities of
East Moline, Illinois, and Bettendorf, Iowa, this demand
is not being met. Citizens traveling from one city to the
other must drive an unnecessary 20 minutes just to
cross the Mississippi River.
[Aim] This transportation predicament can be alleviated
with the construction of a bridge spanning between the
two cities.
[Modus Operandi] The need for this bridge to be
constructed will become apparent through a summary of
traffic reports, government publications, and strong
recommendations from the public.
COM ASSIGNMENT 1
Introduction 2
COM ASSIGNMENT 1 Ryan Anderson
[opening statement] Speed limits on Iowa's
Interstates should be increased.
[motivation] Traveling across the state is not
efficient. Improvements in transportation need to
be made to meet the needs of society now, and
in the future.
[modus operandi] Statistics and experiments
compiled in this report will show that raising the
speed limits will increase the efficiency and
safety of our Interstates.
Introduction 3
COM ASSIGNMENT 1 Rachel Stearns
Introduction 4
Com Assignment 1
Stephen Norton
(Background) From the creation of automobiles and
manufacturing plants, human beings have been releasing
harmful chemicals into the atmosphere.
(Problem) The releasing of these chemicals are having harsh
effects in the areas of global warming, ultra violet radiation,
and air pollution. Slowly these chemicals are increasing our
planets temperature that is melting the polar ice caps,
increasing the amount of ultra violet radiation that causes
skin cancer, and increasing the amount of toxic pollutants in
the air that cause health problems.
(Solution) Various studies, experiments, first hand accounts, and
>interviews with experts will be used throughout this report to
examine how the release of chemicals is having such harsh
effects.