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Robert Carroll
Carrie Esch
Cara McGarry
Background
Historical Background
The lower class of Naples, Italy is believed to have created pizza in todays
familiar fashion
The first pizzeria opened in 1830 in Naples, Italy--its still in business today
Pizza made its way to the inner cities of the United States, New York and Chicago
most notably, in the early 1900s thanks to the large population of Italian immigrants
American soldiers further prompted the dish to become very popular at the end of
World War II, having been exposed to it while serving on the Italian front
Todays largest pizza chains (Pizza Hut, Dominos Pizza & Little Caesars) began
popping up all over the U.S. in the late 1950s, early 1960s
Source: www.aboutpizza.com/history.php
Traditional Crust Pizza: The crust is not too thick and not too thin.
Usually it is created by rolling the dough into a round circle then topping
it with sauce and cheese.
Deep Dish Pizza: A thick crust and dense toppings usually characterize
deep-dish pizza, also known as pan pizza.
New York Style Pizza: The crust of this pizza tends to be much thinner
than traditional and deep dish.
Source: www.aboutpizza.com
Carry Out - custom pizzas made and baked for walk-in or call-in customers to
pick up
Typical Pizza Restaurant Establishment: Little Caesars
Take N Bake - custom pizzas made for walk-in customers who then take the
pizza home to bake themselves at their own convenience
Typical Pizza Restaurant Establishment: Papa Murphys
Aggregate
Industry
Information
Pizza is the only food category to show consecutive growth for the past 20
years
Source: www.pmq.com/mag/2002summer/pizza_power.shtml
www.pizzaprosperity.com/stats.htm
www.pmq.com/pizzastorecensus.shtml
Source: www.pmq.com/pizzastorecensus.shtml
44
45
46
48&47*
49
50
51&52*
QSR P izza
QSR Sandwich
QSR Specialty
M idscale Specialty
QSR Pizza: Domino's Mazzio's Papa Gino's Papa John's Peter Piper Pizza Pizza Hut Pizza Inn Round Table Pizza
Competition
Little
Caesars
4.25%
All other
Chains
15.85%
PJs
5.94%
Independents
Pizza Hut
Independents
47.38%
Dominos
9.58%
Domino's Pizza
Papa John's
Little Caesars
Pizza Hut
17%
Source: www.pmq.com/mag/2002summer/pizza_power.shtml
All other
Chains
12.05%
Independents
Pizza Hut
Dominos
7.54%
Independents
59.48%
Pizza Hut
12.08%
Source: www.pmq.com/mag/2002summer/pizza_power.shtml
Domino's Pizza
Papa John's
Little Caesars
All other chains
Domino's
Pizza Hut
Papa John's
-2
Qtr 1 '01 Qtr 2 '01 Qtr 3 '01 Qtr 4 '01 Qtr 1 '02 Qtr 1 '02
-4
-6
Source: www.dominos.com
www.yum.com
www.papajohns.com
Company Synopsis
Stores
% Franchised
Public/Private
Headquarters
CEO
Employees
2001 Sales
International
Internet Ordering
7,100
Most
Private
Ann Arbor
David Brandon
12,600
$1,258
Yes
No
3,400
80%
Private
Detroit
Michael Iiitch
90,000
**
$600
# **
Yes
Yes
2,800
75%
Public
Louiville
John Schnatter
16,336
$971
Yes
Yes
12,200
*
80%
Public
Louiville
A. Pearson
210,000 **
$6,953
**
Yes
Yes
Additional Products
other than Pizza
Breadsticks
Buffalo Wings
Cheesy Bread
Buffalo Chicken Kickers
CinnaStix
Dots
Antipasto
Salad
Cinammon Sticks
Crazy Bread
Italian Cheese Bread
Breadsticks
Cheesesticks
Chicken Tenders
Breadsticks
Buffalo Wings
Dominos
Little Caesar's
Papa John's
(llitch Holdings)
Revenues
Cost of Goods Sold
Gross Profit
Gross Profit Margin
SG&A Expense
Depreciation & Amortization
Operating Income
Operating Margin
Net Income
Net Profit Margin
Cash
Net Receivables
Inventories
Total Current Assets
Total Assets
Short Term Debt
Total Current Liabilities
Long-Term Debt
Total Liabilities
Total Equity
Yum! Brands
(Taco Bell, Pizza
Hut, KFC, Long
John Silver's)
1258.3
937.9
320.4
25.50%
193.3
0
127.1
10.10%
36.8
2.90%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
244
122.2
121.8
49.90%
66.6
35.2
20
8.20%
11.5
0.51%
2202
1021
1181
53.60%
784
111
286
13.00%
164
7.40%
34.8
54.2
22.1
131.4
382.3
43.2
154.1
611.5
807.2
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
17.6
23.2
12.7
65.1
387.4
0.2
66.4
105.1
191.8
110
175
56
547
4388
696
1805
1552
4284
-424.9
n/a
195.6
104
Market View
December-01
52 week high
52 week low
Market Value
Shares Outstanding
Price/Sales Ratio
Price/Earnings Ratio
Return on Assets
Return on Equity
Current Ratio
Long-Term Debt/Equity
% Institutional Owned
12 Month Revenue Growth
36 Month Revenue Growth
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
$35.19
$23.37
$522.60
18.7
0.55
12.55
12.80%
34.70%
0.27
0
69.60%
-3.50%
6.10%
33.17
20.35
7,326.40
295.5
0.98
13.33
11.10%
107.90%
0.43
4
76.50%
8.10%
-2.30%
Pizza
Customers
Americans eat approximately 100 acres of pizza each day, or about 350 slices per
second
Source: www.franchisehelp.com/web2000/pizza2002.htm
www.pizzaware.com/facts.htm
Industry
Developments
Source: www.pmq.com/mag/2002summer/pizza_power.shtml
Industry
Sources
Sources