Principal of Retail Marketing

Title: McDonald
Andrew Tan Jit Yeong
Ker Sheau Chii
Ku Chim Tat
Lim Geno
Ng Kwan Chyi
Tam Yoong Xin
Yap Yun Mei

14WBD07225
14WBD01910
14WBD07938
14WBD08193
14WBD07734
14WBD06305
14WBD08335

Background of McDonalds
Found in 1940
More than 30000 branches

Retail Environmental Forces

Different Generation
Convenience
Click and Mortar
Competition

Segmentation, Targeting and Positioning

Segmentation
Demographic
Psychographic
Geographic

Segmentation, Targeting and Positioning

Targeting
Children
Office worker and single living person

Segmentation, Targeting and Positioning

Positioning
Cutting delivery time
Affordable price

Product
Convenience store
Franchise

Retail Channel and Retail

Location

Level 1 Supplier
Processing Supplier
Distribution center
Unique cold chain

Retail Channel and Retail

Location
Accessibility
Location of Store-Based Retailers
Site analysis

Price

Bundle Pricing
Pricing objectives
Price Policy
Pricing strategy
Odd Pricing
Multiple Unit Pricing

Retail Communication Mix

Advertising
Sales Promotion
Direct Marketing

Store design,
Store Plan,Circulation patterns

Store design
-Visual Communication
-Merchandising
-Visual Merchandising
Store Plan
Circulation patterns

Customer Service
Pre-transaction
Transaction service
Post transaction services

Recommendations
Convenience
Obtain more new healthy choices
Implementation of Kiosk

Conclusion
The potential growth of McDonalds is
high and able to growth and should
cover more places with different
placement of stores. By the
reputation of the company, it also
allows McDonalds to growth faster
with franchising store placing.