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INTRODUCTION

Diversified company / Listed

Companies.
Headquarters Mumbai,India
Key people Kumar Mangalam Birla
Type

(Chairman)
Industry Metals,Carbon and several others.
Products Aluminum, Copper, Cement,
Fertilizer, Textile, Fiber, etc.
Revenue $35 billion
Employees 133,000+
Aditya Birla Group is in the league of
Fortune 500
belonging to 33 different nationalities

HISTORY

1857 -The foundation of the Birla Group of Companies is

laid by Seth Shiv Narayan Birla cotton trading
operations commence at Pilani, Rajasthan.

1919-Ghanshyamdas Birla, grandson of Shiv

Narayan Birla, sets up the first Birla jute mill,
marking his entry into the manufacturing sector.
1965-Mr. Aditya Birla, grandson of the legendary
Ghanshyamdas Birla, starts the Eastern
Spinning Mills & Industries.

mission
To deliver superior value to our
customers, shareholders, employees
and society at large

VISION

To be a premium global
conglomerate with a clear focus
on each business

STRATEGIE
S
ORPORATE & BUSINESS DEVELOPMENT

ORPORATE COMMUNICATIONS
ORPORATE TECHNOLOGY STRATEGY&SERVICE

CSR
ADITYA
ADITYA
ADITYA
ADITYA

BIRLA SCHOOLS
BIRLA INSTITUTIONS
BIRA MEMORIAL HOSPITALS
BIRLA WORLD ACADEMY

cOMPANIES
CEO:

Mr. Suryakant Mishra

Place: Kolkata
TurnOver: $ 15.85 billion

BRANDS

Aluminuim

Coppe
r

Mines

cOMPANIE
S Mr. Ashok Malu
CEO:
Place:
Madhyapradesh,Maharashtra
TurnOver: Rs 202 billion
BRANd
S

cOMPANIES
CEO:

Mr. Ajay Srinivasan

Place: Gujarat,Maharashtra
TurnOver: $ 4 billion

BRANDS
FinancialServic
es
Garments,
Textiles
&
Cellular ltd
Fertilisers
BPO

Retail

Type of company: joint venture with

sunlife financial.
2.4 million customers.
Distribution reach over 500cities.
600plus branches.
239 partnerships with corporate
agents&banks.
The AUM is around $4.4billions

OFFERS

NEW

SWOT ANALYSIS
STRENGTHS:
Strong brand recognitions
Internet sales

WEAKNESSES:

Complexity of operation
Lengthy processing chain
OPPORTUNITIES:

Growing international presence

Strong financial returns

Growth of core sector industries

Growing e-commerces business.
Increasing urbanization

Effective Leadership
Product innovation capabilities
Technological excellence.

THREATS:
The impact of foreign currency

fluctuation and interest rates.

Loss of sales to substitutes

MAJOR COMPETITORS
RELIANCE INDUSTRY
TATA
HINDUJA GROUP
GODREJ

SECTORWISE COMPETITORS
Textiles

Reliance

Copper Aluminum

Cement

Vedant group Ambuja

Telecommunication

Bharti airtel

Reymond

Essar

Unitech

Reliance

Mayur

Sail

Vodafone

Tata

BSNL

ACHIVEMENTS
No.1 in viscose staple fiber
Among the world's top 15 BPO companies and among India's top four
Among the top five mobile telephony companies
A leading player in life insurance and asset management
Among the top three supermarket chains in the retail business
Hindalco-Novelis is the largest aluminium rolling company. It is one
of the three biggest producers of primary aluminium in Asia

AWARDS

2002- The Economic Times' "Corporate Citizen" of the year award.

2003-Mr. Kumar Mangalam Birla, selected as Business India's
Businessman of the Year
2004-Grasim, Nagda, received the FICCI Annual Award 2003-2004
in recognition of corporate initiaitve in rural development

2008- International Polio Eradication Champion Award

presented by The President of India, Mrs. Pratibha Patil
2010-Rajiv Gandhi Environment Award and Golden
Peacock Award

ANY QUERIES

Presented by kumaraswami
2 nd BBM