Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Satisfy the
changing
needs of
consumers
Benefits
Benefits of
of
new
new products
products
Diversify
firms risk
GE portable EKG
machine
machine for rural India
1920-39
Radio
Toaster
Electronic
water heater
Automatic
washer
22 years to
achieve
maximum
sales
1939-59
Humidifier
Tv
Washer
dryer
combo
8 years for
the same
growth.
Idea Generation
Idea Generation:
Creativity Techniques
Attribute listing
Forced relationships
Reverse assumption analysis
New contexts
Lateral Mapping
Concept Testing
Concept is a brief
written description of
the product
Customers reactions
determine whether or
not it goes forward
Triggers the marketing
research process
Conjoint Analysis
Prototype Testing
Alpha testing
Beta testing
Market testing
What is Adoption?
Adoption is an individuals
decision to become a regular
user of a product.