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Chapter 5

Invention, Innovation and


the Creative Edge

Good Ideas are


Innovative:
Something no one has thought of before
Has never been made to work before

Satisfy a need

Where do you look for new ideas?


1. Internet
2. Nature
3. Talking to friends
4. Stores
5. TV
6. Magazines
7. Dreams
8.

Some ways to find new ideas


Newspapers: articles, classifieds, ads,
Magazines: consumer, trade, specialty
Trade Shows: displays

How observant are you?


Do test p91 with partner
Then repeat

Where can you get ideas for a


new business venture?
Look for:
Change
Change can spur an idea for a new venture

Patterns
Watch how people shop, interact, talk about ideas
but then do nothing with those ideas

Developing an idea
Get an idea
research it
talk to others >> ideas, support
keep records of everything

Pop Quiz
Page 92 #1, #2

Invention or Innovation

Invention and Innovation


Invention and innovation are closely linked for
the successful entrepreneur or enterprising
person.
Most new ideas begin with a What if???
Chris Haney asked, What if I invent a game that
ask trivia questions? Trivial Pursuit.
Jacques Plante asked, What if I wear a mask to
protect my face? Goalie Mask

Before we look at the future and what has


been invented, lets look at the past and see
how far we have come

Examples of Inventions

Velcro
Television Radio
Internet Toboggan Tractor
Basketball
Lacrosse
Yo - Yo
TelephoneKayak
Frisbee
Automobile
Birch Bark Canoe Photocopier
Camera Lie Detector Helicopter
Cornflakes
Slinky
Hula Hoop
Zipper Crayons
Electric Shaver

Examples of Innovations

Coloured Ketchup
Instant Coffee
Cell Phone
Life Savers
Plasma Screen T.V.
Pop-Up Toaster
Tea Bag Band-Aid
Disposable Camera
Pez Candy
Roller Blades Barbie Doll
Contact Lenses Drive-In Theatre
Cake Mix Canned Beer
Teddy Bear
Toyotas Hybrid Car

Awesome and Innovative Bathtub Design Ideas

Invention
the creation of something new

Innovation
a change to something that already
exists

CANADIAN HALL OF FAME


ENTREPRENEURS

William & Alfred Billes Canadian Tire


Armand Bombardier Bombardier
George Cohon MacDonalds Canada
Timothy Eaton Eatons
K. C. Irving Irving Empire
Lord Thompson Hudson Bay & Thompson Empire
Wallace & Harrison McCain McCain Foods
Ed Mirvish Honest Eds
Frank Stronach Auto Parts
Garfield Weston - Westons
Guy Laliberte & Guy Caron Cirque du Soleil

Local Entrepreneurs (Ontario)

Mac Voison- M&M Meats


Christine Magee Sleep Country Canada
John Sleeman Sleeman Brewery
Claus Werner Automated Tooling Systems
Donald Triggs producer and marketer of wine

Canadian Inventors

Basketball by James Naismith in 1891


Chocolate Nut Bar by Arthur Ganong in 1910
Electric Light Bulb by Henry Woodward 1874
Garbage Bag by Harry Wasylyk in 1950
Goalie Mask by Jaques Plante in 1960
Gramophone invented by Bell and Emile Berliner in 1889
Radio-Transmitted Voice by Reginald Fessenden in 1904
Snowblower by Arthur Sicard in 1925
Snowmobile by Joseph Bombardier in 1922
Standard Time by Sir Sanford Fleming in 1878
Television by Reginald Fessenden in 1927
Lawn Sprinkler by Real McCoy
5 Pin Bowling by T.E. Ryan in 1909
Ear Piercer by Thomas Ahearn 1882
Zipper by Gideon Sundback in 1913

Canadian Women Inventors


Rachel Zimmerman 12 year old inventor of Computerized Blissymbolics
Program
Olivia Poole inventor of the Jolly Jumper.
Dianna Croteau inventor of the CPR mannequin
Dr. Emily Stowe founder of Womens College Hospital
Pam Townsend inventor of The Ski Whiz allows anyone to water ski
and gives beginners confidence.
Stella Quesnelle - A wheeled lawn rake for gardening and landscaping.
Betty Duffield - The Mug Muff is a knitted tube worn to protect the neck
and lower face. It has a loose pocket to cover the mouth and warm incoming air and it can be rolled down into a turtleneck or pulled up to frame
the face.

Top 5 Japanese Inventions


YouTube

Read p 94-95 and fill in the chart


Inventor

What did they invent

Read p 94-95 and fill in the chart


Inventor

What did they invent

James Write

Synthetic rubber

Paul Hodgson

Silly Putty

Jacques Plante

Goalie mask

Ruth Wakefield

Chocolate chunk cookies

Michael Duck

Dispense cream (Tim Hortons)

Protecting Your Ideas

Patent
A government grant giving the right to
exclude others from making, using or
selling an invention. A Canadian patent
applies within Canada for 20 years from
the date of filing of a patent application.
The patent application is available to
the public 18 months after filing.

Summary of steps to obtain a patent in Canada


1. Find a patent agent.
2. Do a preliminary search. (If there's an existing patent,
consider ending the process now.)
3. Help your agent prepare a patent application.
4. File your application.
5. Request examination.
6. Examiner does search for prior patents and studies
claims.
7. Examiner either approves or objects to the claims.
8. Respond to examiner's objections and requirements.
9. Examiner reconsiders and either approves or calls for
further amendments.
10. If final decision is objected to, you may appeal.

Fees
There are three kinds of fees you must pay to
obtain a patent:
filing fees,
$2,500
examination fees and
$1,000
grant of patent fees
$150-$700
Yearly maintenance fees are required to
maintain an application or a patent in force.

Patent infringement would occur if


someone made, used or sold your
patented door lock without your
permission in a country that has
granted you a patent, during the term of
the patent. If you believe your patent is
infringed, you may sue for damages in
the appropriate court.

Protection before grant


When you obtain a patent in Canada, you
will be able to sue infringers for all damages
sustained after the grant of your patent. Also
after grant, you may sue for reasonable
compensation for infringements that occurred
in Canada from the date your application was
made available for public inspection (18
months after filing) to the date of grant.

Trade secrets
You may be tempted to protect your
creation by simply keeping its
information secret and selling it to a
willing buyer. The information is then
known as a trade secret.

Patent marking and "patent pending"


The Patent Act does not require that patents be
marked as "Patented." However, marking an article
as patented in Canada when it isn't is against the
law.
You may wish to mark your invention "Patent Applied
For" or "Patent Pending" after you have filed your
application. These phrases have no legal effect but
may serve as warnings to others that you'll be able
to enforce the exclusive right to manufacture the
invention once a patent is granted.

Copyrights
Provide protection for literary, artistic, dramatic or
musical works
e.g., books, maps, song lyrics, music, sculptures, paintings,
photographs, films, tapes, computer programs, databases,
performances, sound recordings, communication signals

author has the right to have his/her work copyrighted


unless they were hired or employed to create it
cannot publish, perform, translate, adapt without
permission
upon death, heirs hold copyright for 50 years

Trademarks
A word, symbol or design (or a combination of
these), used to distinguish the wares and
services of one person or organization from
those of others in the marketplace.
Ordinary marks - logo
Certification marks - ISO 9000, TM, CSA
Distinguishing guises - unique packaging or
shape

Industrial Design Act


An industrial design is anything made
by hand, tool or machine that has a
distinctive feature
register the design

yours for 10 years

i.e., chair

Integrated Circuit
Topography Act
An Act to provide for the protection of
electronic integrated circuit
topographies
protected for 10 years

Assignment:
p 97 #2 (research)
p 98-99
#1,2

Assignment:
Draw ten trademarks associated with
different types of products on or close to
your person right now.
Choose one of the trademarks you
drew. Describe IN DETAIL why you
think the company might have chosen
this trademark for its product. Include
design meaning, colour meaning

Assignment: Inventors
There are many famous-and not-so-famousCanadian inventors and innovators.
Sometimes, an invention is well known but
the inventor is not. Other inventors have
become more famous than many of their
inventions. In this activity, you will have the
opportunity to visit Web sites that feature
Canadian inventors and innovators, both past
and present.

Chart:
Search each of the following sites and compile a list of 10
Canadian inventors or innovators and their inventions or
innovations. Use the outline below to compile your findings.

CANADIAN INVENTORS AND INNOVATORS


Canadian Inventor/ Innovator
Invention/Innovation (include a brief description of
what the invention/innovation does or what it is used
for)
Were you familiar with this Canadian and his or her
accomplishments before you began this activity? (Yes or
No)

Famous Canadian Inventors Web page

http://www.melazerte.com/library/inventors.htm

Inventors in Canada Web site


http://www.inventors.ca/

E-Library:
http://elibrary.bigchalk.com/ce/canada/
Edens username: 53-59442
Edens password: bigchalk

Inventor Presentation & Report


Select one of the inventors or innovators which is
different from all others in the class and prepare
a report and a power point presentation on your
findings. You will present this to the class. Sign
up for your inventor as each presentation must
be different.
Report:
title page, introduce inventor/innovator, what
they are famous for, how idea originated, how idea was
developed, how product got to marketplace, problems
along the way, result, where it is today, bibliography
Slide Show: 20 slides 10 minutes

The Problem Solving Process

The Problem-Solving Process


7. Is the problem solved? If not, choose
another idea and try again.
6. Try out your idea
5. Rank your ideas and select the best one
4. Use your criteria for evaluating ideas
3. Establish criteria for evaluating ideas
2. Generate lots of possible solutions
1. Think about the problem

Problem Solving Innovative


Thinking Speaker Jim Feldman
http://www.youtube.com/watch?v=vJBE1Wv1Law
5.59 min
Very cleaver

Depth
Distance
Determination

Lateral Thinking
Break from standard
think sideways
(not forward, up or
down)
see unique perspective outside-the-box

YouTube
Solar Bottle Lights in the Philippines

http://www.youtube.com/watch?v=SBWi3NtND68

Edward de Bono - discusses


Lateral Thinking
http://www.youtube.com/watch?v=Nb9Oe83ruUw
3.39 min
good intro

Edward de Bono on creative


thinking
http://www.youtube.com/watch?v=UjSjZOjNIJg
4.19 min
expert in lateral thinking or creative thinking

Assignment:
Define lateral thinking. Describe a time
when an entrepreneur you met or read
about used this type of thinking to solve
a problem.

Indigo Introduces de Bono's Six


Thinking Hats
http://www.youtube.com/watch?
v=K4IkCdBTxxE&feature=related
1.39 min
Good intro

Edward de Bono Six Thinking


Hats (1of6)

http://www.youtube.com/watch?v=3Mtc_CBTIeI
10.34 min
Good into a little deep
Then look at the other videos

Thinking Hats
White
gathers facts, figures, objective info
Unemotional

Red
recognizes emotion & intuition influence
goes by hunches, feelings without judgment or
logic

Green
creative, see alternatives, proposals
likes provoking, irritating, change

Thinking Hats
Black
will present logical case against idea
gives negative feedback unemotionally

Yellow
logical, sees positives, why things work
assess benefits

Blue
problem solvers
solve everyones problems / makes it happen

Assignment: Complete the chart


Thinking Hat

White Hat
Red Hat
Green Hat
Black Hat
Yellow Hat
Blue Hat

What It
Means

Questions the How It Could


Thinker
Help You Plan
Might Ask
Your Venture

The Problem-Solving Process


Read pages 100 104
P105 Complete the Cool Stuff
activity
Hand in a summary of your findings with
your questions

Answer Q #1

Q #4

Interpreting Information
How many squares?
See text p 106 #2, #3

Solving Problems
there are many ways to find solutions
ask 10 people, you will get 11 answers
the best problem solvers are constantly
searching
note details without losing perspective of whole

How to Find More Answers


see text p 107

Teamwork
two minds better than one
people build on others ideas
teamwork builds on your strengths,
provides support
work alone:
run out of ideas and energy

Right Brain / Left Brain


Left Brain
sequential, analytical, linear
contain the function of language and languagerelated activities

Right Brain
creative, imaginative, emotional, intuitive
get sudden insights

TEAMWORK = left and right work together


exercise both parts of your brain

Right Brain/ Left Brain Quiz


http://www.intelliscript.net/test_area/questio
nnaire/questionnaire.cgi

What kind of brain do you have????

Right Brain vs Left Brain Creativity


Test
http://www.wherecreativitygoestoschool.com/v
ancouver/left_right/rb_test.htm
Did this test agree with the previous one?

Personality Test
http://www.wherecreativitygoestoschool.com/v
ancouver/left_right/rb_test.htm

Did this test agree with the first two?

Assignment

p109#1, 2, 3, 4, 5

Generating Ideas
Word Clustering
word in middle
group like ideas

Mind Mapping
picture in middle (similar to word
clustering)
associate key words and images

Generating Ideas
Brainstorming
record all ideas, even strange ones
used frequently in business

Visualization
create picture of idea in your mind

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