COMPANY BACKGROUND

founded Rollyz in 2010

designing and producing

new gadget

create a better
everyday life at home
for the many people

Togetherness: We solve
problems and make clever
decisions working together.
Respect: To our clients, the
environment, the employees,
the suppliers and the society.

Values

Simplicity: Keep
things simple. Less is
more.
Cost-consciousness: to offer
products at low prices, affordable
for as many people as possible.

Revolutionary
cooking
system

Targeted to:
Career
women
Single
Student

Easier way to
prepare
breakfast

Hands free
cooking

Business ideas and

goals

People will
not skip
breakfast and
stay healthier

Goals
1. Lowering
production cost
2. Increasing the
effectiveness of
marketing
3. Increasing the
efficiency of
manufacturing
4. Increasing the
efficiency of
sales and
delivery
5. Improving
customer
service.

OPERATING
PLAN

LEGAL AND LICENSING OF

TECHNOLOGY

Our company operated legally because our

business
has
registered
with
Companies
Commission of Malaysia (CCM).

Our company also apply SIRIM to get the product

certification license. SIRIM Berhad that provides
certification, inspection and testing services. SIRIM
signs that prove that the products comply with the
quality requirements as set standard or
specification. It also gives customers a guarantee
of performance, safety and reliability and thus
shows an effective system for the production
process.

BUSINESS PREMISES

Rollyz acquired a factory and office with

approximately
10,000sqft
located
at
Bangunan Permai Putera, Taman Dato Razali,
68000 Selangor
We are renting the premises with a rental of
RM 15,000 per month
Our premise is located near at town area. All
facilities and amenities such as water,
electricity,
telephone
lines
and
transportation are available here

EQUIPMENT

Machinery
Vehicle
Office Equipment

PRODUCTION PROCESS

We are getting our raw material from

company Japan where give our requirements
and needed of our product production
process.
The price of our product RM48 per unit and
we target to produce 250 units per month

OPERATION TIME

Factory :24 hours operated

Office:9.00 a.m- 6.00p.m
The off day for management : Sunday and
public holidays.

RISK AND CONTINGENCY

Lack gain the trust from consumer

For a started a new business to gain the trust
from consumer are very hard because the
consumer are not confident to use a new
product especially the product that have not
known or unfamiliar. They do not want to take
the risk of using products that are not known. So
to solve the problem that we face, we introduce
the product through by advertisement, flyers,
website or show how to use this product in
supermarket that the consumer will directly
know the existence of this product.

Labour Risk
Company hire a labour that has no
experience to do a work make the process
slowly and wasting the raw materials. It is
because the labour that does not have skills
always make mistake when doing the work.
So to solve the problem, our company
provide the training to the labour who does
no experience for improve their skills how to
manage the work.

VIDEO

MARKETING

MARKET RESEACH

MARKET ANALYSIS (SWOT ANALYSIS)

MARKET ANALYSIS (COMPETITOR

ANALYSIS)

MARKET PLAN

EVALUATION OF MARKETING

FINANCIAL
PLAN

Individual customers
The sales focus for this group will be the conversion of qualified leads
through the emphasis of the products being customer designed for the
specific customer, combining comfort, lightweight, and a wide safety
margin. This will help differentiate Rollyz's products from the competition.
Concerns about durability will be eliminated by the industry's best warranty
of one year.
Distributors
The sales strategy for the distributors will be quite different.This is very
important because it is of great concern to a distributor for them to carry
and feature a manufacturer who has delivery or warranty problems.
Distributors are sensitive to the issue of availability of the product from the
company.Rollyz will work hard on convincing distributors thatit will be able
to meet all of the needs of the distributor, that production can be scaled
quickly if necessary, and that Rollyz product is quick to fill orders, allowing
the distributor not to have to keep a large inventory of the product out of
fear of not being able to fulfill orders from a Rollyz retailer. Sales have been
fairly slow and steady for the last year. With the Food maker Industry Trade
show coming up in March, sales are forecasted to increase from the
distributors that month or the following month. With more retailers carrying
the seatposts, there will be greater visibility of the products and it is
reasonable to believe that individual sales will also increase.

2010

2011 2012