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Methodology
Qualitative
Quantitative
A comparison
Triangulation
Introduction
There
1985)
The existing methodologies tend to
produce different results and perform
different actions (Mintzberg, 1973)
Qualitative and quantitative : 2 schools
of thought which are widely followed in
social science research.
Qualitative Methodology
Often
Characteristics
The
Elements in Qualitative
Research Approach
Element
Details
Purpose
Process
Data Collection
continue
Element
Details
Data Analysis
Reporting
findings
Strengths and
Weaknesses
Strengths
Weaknesses
Identifying/clarifying
specific responses
Slower
Greater accuracy
More expensive
Provide facts
More complicated
Deep understanding
Intuitive
Quantitative Methodology
Involves
Elements in Quantitative
Research Approach
Element
Details
Purpose
continue
Element
Details
Process
continue
Elements
Details
Data Collection
continue
Element
Details
Data Analysis
continue
Element
Details
Reporting
findings
Strengths and
Weaknesses
Strengths
Weaknesses
Relatively quick
Subjectivity
Cheap
Higher levels of
interpretation skills
Simple
Helpful as prelude to
qualitative
Differences between
qualitative and quantitative
Qualitative
Quantitative
Imperative induction
Analytical induction
Explanation
Generalization
Descriptive analysis
Statistical analysis
Triangulation
Both