Team 7 :

Akshaya M (14AC01)
Akshaya
Chandrasekaran(14AC02)
Harish V(14AC13)
Kovendan KP(14AC18)
Nandini S(14AC22)

Online Purchase preference of

youngsters: Mobile or Desktop
The truth about M Commerce

The rise of the SMART PHONE

Smart Phones are mobile phones with an Operating System or OS.
They come with additional features such as camera and media
player.
The last 5 years have seen phenomenal growth of this industry, all
over the world.
In India, they have caused a major change in the lifestyle of
youngsters.
No.of smart phone users
No.of smart
phone users

2006 2008 2010 2012 2014 2016

Indian Market - Today

The Internet
Smart phones offer easy access to the internet through
their service providers, contributing to the growth of
internet users in the country.
50% of internet users in India are mobile only- compared
to 20-25% in developed countries.
Mobile Internet Users

200
180
160
140
120
100
80
60
40

90
%

18
%

21
%

19
%

20
%
Mobile Internet Users

20
0

June'12

June'13

Oct'13

Dec'13

Mar'14(Est)

June'14(Est)

E- Commerce
Buying online has become a trend amongst people today.

Source: Internet World Statistics 2013 and IMAI( Internet and Mobile Association of India.

M Commerce

The ease of access of the internet in mobile phones has given rise to

E Traffic

Share of e-commerce Traffic From Smartphone(% share)

12.00%

10.00%

8.00%
Smartphone
6.00%

4.00%

2.00%

0.00%
Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Primary Data Collection

Random data among students and professionals between the age of 20

More than 65% of the

respondents were students.

Cross Tabulation between the no. of visits and the no.

of purchases in a month
Respondents were
asked how often they
visit an online store in a
month.
They were then asked
to give the number of
purchases they made
this month.
14% of the people who
visited did not make
any purchases.

Gadget Preference

While
While the
the preference
preference for
for visiting
visiting an
an online
online site
site is
is almost
almost equal
equal
between
between the
the desktop
desktop and
and smart
smart phone,
phone, almost
almost 67%
67% of
of the
the
people
people prefer
prefer aa desktop
desktop for
for aa purchase.
purchase.

Inferences
No. of Purchases
The most purchases
have been made by
people who have visited
least often.
There is a descending
pattern between the
visits and no. of
purchases

1 to 5
10 to 15
5 to 10
More than 15

Inferences
75% of the people
who visit the site 1-5
times a month prefer a
laptop/ desktop for
purchase.
i.e. The people who
make the most
purchases prefer
desktops.
Also,55% of the
people who visit more
than 15 times prefer a
desktop for purchase.

Inferences
Factors influencing the preference of Desktop over Mobile
phones

57% of the people prefer a desktop due to Comfortness.

Finding

THE TRUTH ABOUT M COMMERCE

Though traffic from mobile devices seems to
be increasing steadily, most of it is from
indecisive browsers.
Actual purchases remain low and most people
who visit E-commerce sites using mobiles,
prefer their desktops for a purchase.

Mobile Conversion Rates among various

industries
Our primary data coincides with the results obtained during other
surveys. Mobiles have a very low conversion rate.
0.03

0.02

0.02

0.01
Smart Phone Conversion Rate
0.01

Thank you