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Growth Prospects
Overview of the
industry
$ 35 Bn
2017(E
)
$ 5.3 Bn
2010
Category wise
Market
Penetration
Market Trends
Asia-Pacific emerged as the strongest business-toconsumer (B2C) e-commerce region in the world in
2013
Sales of around 567.3 billion USD, a growth of 45%
over 2012
Ranked ahead of Europe (482.3 billion USD) and
North America (452.4 billion USD).
Competitive
Analysis
Market Potential
Value Chain
Analysis
35.4
27.5
21.3
3.8
0.3
5.3
0.6
8
1
9.5
1.5
12.6
2.3
16.4
3.5
10.62
19.77
eTail
e-Commerce ( Including eTail)
Overview of the
industry
Category wise
Market
Penetration
Market Trends
Market Potential
Competitive
Analysis
Value Chain
Analysis
Overview of the
industry
Category wise
Market
Penetration
Market Trends
Market Potential
By 2020, eTail in
India is expected
to account for 3%
of total retail.
Competitive
Analysis
Orders per million
are expected to
more than double
from five million in
2013 to 12 million
by 2016
Value Chain
Analysis
it is still miniscule
compared to the
figure in China,
where the share is
8-10%.
Overview of the
industry
Category wise
Market
Penetration
Market Trends
Market Potential
M-Commerce
There is a traffic to
revenue gap on
mobile e-commerce
in India
Sources: Accel
estimates, Accel
portfolio companies,
CNNIC and other
industry sources
Competitive
Analysis
Value Chain
Analysis
Overview of the
industry
Category wise
Market
Penetration
Market Trends
Market Potential
Competitive
Analysis
Value Chain
Analysis
Overview of the
industry
Category wise
Market
Penetration
Market Trends
Market Potential
Competitive
Analysis
Value Chain
Analysis
Overview of the
industry
Category wise
Market
Penetration
Market Trends
Market Potential
Competitive
Analysis
Value Chain
Analysis
Overview of the
industry
Category wise
Market
Penetration
Market Trends
Market Potential
Competitive
Analysis
Value Chain
Analysis
Major difference between various companies is the way they maintain their inventory, Whilst Flipkart
follows the inventory led model, Amazon India and Snap deal, the other two major players follow
marketplace model.
Amazon India (marketplace
Flipkart (inventory-led model)
model)
It started with a consignment model where
goods were procured on demand
And turned into inventory e-retailer
supported by registered suppliers
This provides better control on the logistics
chain.
Manages a fine balance between inventory
and cost of delivering goods.
Overview of the
industry
Category wise
Market
Penetration
Eproducts/Servic
es
Market Trends
Software
Platform/Tech
tools
Market Potential
Payment
integration
Logistics &
Fulfillments
Competitive
Analysis
Customer
Service and
CRM
Value Chain
Analysis