Group members:

Abdul Mukhlishiina Lahuddin

Muhammad Nawawi bin Mat
Yusof
Muhammad Luqman b Azmer
Mohammad Aizzat bin Abu
Bakhari

Objectives
To
To
To
To

study background of Padini Holdings Bhd.

identify major problem faced by Padini Holdings.
propose solutions based on the major problem.
recognize disadvantages of our solutions.

Information on Padini Holdings Bhd

Padini HoldingsBerhad sells both men's and ladies
shoes and accessories, garments, ancillary products,
childrens garments, maternity wear and accessories
through various subsidiaries. Its most prominent brands
are Padini and VINCCI.

Background
The Padini Concept Store is a concept which houses
all Padini Holdings brands under one roof or one-stopshopping. The first of such outlets was opened in1
Utama,Malaysiain the mid 2000s. Padini Holdings Bhd
focuses on fast retailing, where new products come
online within weeks.

Prominent brands
PADINI

Padinis emphasis is on an updated look and feel for the classic corporate wear that is
reinterpreted with unique details and silhouettes.
VINCCI
A footwear brand that focuses on chic and affordability. It also sells watches, sunglasses,
PVC handbags and bead accessories.
MIKI
The two brands under the MIKI flag are: MIKI Kids and MIKI Maternity. MIKI Kids are
designed for toddlers while Miki Maternity is designed for fashionable mums-to-be.
SEED
SEED focuses on urban office-wear for the masses. Affordable and forward-looking.
Padini Authentics
This brand focuses on quality casual wear. Its targets the teenager segment of the market.

Mission and Vision

The vision of the Padini Holdings is to be the best fashion
company ever.
Want to be a global leader in the fashion and retail industry
with the highest standards in design, manufacturing,
quality, customer service, branding and innovation.
We are committed to achieving this goal through hard work,
discipline and creative endeavor.
Currently, Padini Holdings is consolidating its operations in
order to be even more streamlined.

Board of Organization
Chief
Executive
Officer
Managing Director and Executive Director
Pang
Chaun
Yong
Chief
Senior Key
Senior Key
Financial
Director of Finance, Administration, Corporate
Affairs & Investors
Relations and
Executive Director
Executive
Executive
Officer
Director of Garment Manufacturing
Sok HiangOperations and Executive Director
Chin Lin
Kwai Heng
Yeo
Chong
Chan
Other Key
Other Key
Other Key
Other Key
Director of Design,
Concepts
&
Retail
and
Executive
Director
Executive
Executive
Executive
Executive
Independent & NonLai
Executive
and Chairman
of Lai
Audit
Committee Kee Fatt
Wah
Wah Director
Chung
Yet
Yong
Yong
Foo
Cheong

Facilities and Services

Major Problem
Nowadays, fashion industry is one of the dominant
economic sector in Malaysia. Thus, it attract a lot
of international fashion companies to invest in this
country. All fashion companies such as Padini
need to compete among them to ensure their
products stay as customers first choice in
Malaysia.

Solution
Introduce various design.
Reasonable price but good quality.
Always interact with customer to know their current needs.
Always do promotion.
Friendly environment in store.
Educate the customers.
Strategic locations.

Disadvantages of Solutions
Risk in cost for marketing if they dont properly
plan a strategy.
Need to invest a lot time for experimenting the
solutions.
Some customer look upon the feedback mail as
junk mail.
Waste design if it does not attract and satisfy
costumers.
Introduce various of product design can
increase the competition among other
company products.

Conclusion
Padini Concept Store company is one of the
most popular fashion store in Malaysia.
Padini Holdings possess high chance to
compete with local competitors even
international competitors if they emphasize the
proposed solutions.
They must plan to implement the solutions
with a proper strategy in order to reduce the
risks.
The company must take risks in marketing in
order to dominate fashion industry in Malaysia.